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AI Certification Notes

Jul 29, 2025

Overview

This lecture covers essential exam questions for the Google Generative AI Leader certification, focusing on correct answers and the reasoning behind them in real-world contexts.

Starting Generative AI Projects

  • The first step in a Gen AI project is identifying a specific, high-value business problem to solve.
  • Technology adoption should always be driven by clear business needs.

Key AI Model Concepts and Practices

  • Hallucination occurs when a model generates incorrect or fictional information.
  • Vertex AI is Google Cloud's platform for building, deploying, and managing machine learning models, including Gen AI.
  • Prompt design efficiently adjusts a model's tone without retraining.
  • Grounding connects a model to internal company data to improve response relevance and accuracy.
  • Model Garden in Vertex AI provides a repository for discovering and deploying various foundation models.

Responsible and Secure AI Use

  • Privacy and security are core principles of Google's responsible AI practices.
  • Auditing training data for bias ensures fairness, especially in hiring-related AI applications.
  • Allowing unrestricted user input can lead to prompt injection attacks, posing a security risk.
  • Transparency about AI operations and limitations is essential for user trust.

Generative AI Applications and Capabilities

  • Content generation, such as personalized email campaigns, is a hallmark Gen AI capability.
  • Semantic search and question answering allow AI to understand natural language and retrieve relevant information.
  • Retrieval Augmented Generation (RAG) enables access to real-time external knowledge.
  • Gemini is Google’s flagship multimodal model for text, images, audio, and video.

Organizational Requirements and Success Metrics

  • The availability and quality of relevant data are critical for organizational Gen AI readiness.
  • Moving an AI application to production requires new focus on scalability, monitoring, and cost management.
  • AI project success is best measured by improved business outcomes like reduced workload and higher customer satisfaction.

Human and Technical Workflow

  • Fine-tuning changes internal model weights and is resource-intensive; prompt tuning does not.
  • A human-in-the-loop reviews and corrects AI outputs to ensure quality.
  • Generative AI Studio enables non-technical users to interact with foundation models via a no-code interface.

Key Terms & Definitions

  • Hallucination — When a model generates factually incorrect or invented information.
  • Grounding — Connecting a model to specific real-time business data for accuracy.
  • Model Garden — A repository for accessing and deploying various foundation models in Vertex AI.
  • Prompt injection — A security attack where user input causes unintended model behavior.
  • Retrieval Augmented Generation (RAG) — Enhancing models by retrieving information from external sources before generating answers.
  • Human-in-the-loop — Human oversight to validate and correct AI outputs.

Action Items / Next Steps

  • Review these key concepts before the certification exam.
  • Practice with official practice tests to reinforce your understanding.
  • Explore Google Cloud documentation on Vertex AI, Model Garden, and Responsible AI principles.