How to Turn a Podcast into a Content Machine

Introduction

• Hosts: James and Alex
• Platform: Riverside
• Topic: Turning one piece of content into 50 pieces across various platforms
• Focus: Leveraging podcast content for marketing

Setting Up for Success

• Importance of planning and setup for content repurposing

Creating the Content Machine

• Core Content: Start with long-form content (e.g., podcast episode)
• Marketing Oversight: Many podcasters neglect marketing
• Promotion vs Creation: Spend as much time on promotion as on content creation
• Tree Falling Analogy: Content needs visibility, "Build it, and they will come" does not apply

Repurposing Strategy

• Guest Engagement: Involve guests in promoting the episode

Guest Engagement Emails

1. Thank You Message: Sent within a day of recording
   • Personalization is key (e.g., mention a specific segment of interest)
2. Internal Comms Email: Encourage sharing on company intranets
3. Pre-Launch Email: Sent a few days before the episode goes live
   • Provide marketing assets (audio, video, images)
   • Detailed instructions on how to use assets
4. Launch Day Email: Sent on the day the episode goes live
   • Provide direct links to the episode
   • Use link shorteners with personalized URLs

Long-Form to Short-Form Content

• Video: Full video on YouTube, shorter clips for TikTok, LinkedIn, Instagram
• Tools: AI tools like Opus Clip can help automate video clipping
• SEO and Chapters: Utilize chapters for better discoverability on platforms like YouTube and Spotify
• Guest-Based Content: Example from Katie Street – create individual episode pages, SEO-friendly show notes, backlinks

AI Tools for Content Creation

• Blog Posts: Repurpose podcast discussions into blog posts using tools like Opus
• Social Media Posts: Generate social media graphics, audiograms, and carousels
• Content Calendar: Use tools like Plannable or Vista Social for scheduling posts

Best Practices

• Content Variety: Mix different types of content (video clips, blogs, carousels) for better engagement
• Repurpose Older Content: Repost popular content or less popular content with different headlines
• Engagement Metrics: Focus on engagement stats (likes, shares, comments) for better visibility

Event-Based Content

• Capitalize on relevant events or news to repost related podcast episodes

Closing Remarks

• Importance of putting a system in place for content repurposing
• Upcoming pod school sessions on audits and Q&A
• Encourage audience to post questions for future sessions

Q&A Highlights

• Maximize reach by reposting successful clips
• Don’t worry about spamming due to algorithm limitations

Thank you for attending, and stay tuned for more sessions!