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Dove Chocolate's Journey and European Branding
Sep 29, 2024
Dove Chocolate: History, Manufacturing and European Branding
Introduction
Dove Chocolate is sold as Galaxy in Europe.
Video explores history, manufacturing, and differences in branding.
History of Dove Chocolate
1939
: Leo Stefanos, a Greek American, opened Dove Candies and Ice Cream in Chicago.
1956
: Leo invents new ice cream inspired by safety concerns for his son.
1977
: Business handed to his son Mike Stefanos.
1986
: Mars Incorporated acquires Dove Chocolate.
Manufacturing Facilities
Located in Chicago and Pennsylvania, USA.
Chocolate is produced under strict guidelines by Mars Incorporated.
Product Range
Includes Dove individuals, Cameron creams, dark peppermint bars, milk and dark chocolate singles, and more.
Sold in several countries: UK, Australia, India, Ireland, and the Middle East.
Manufacturing Process
1. Raw Material Sourcing
Cocoa beans from tropical rainforests.
Milk sourced from the US, Europe, and New Zealand.
Vanilla sourced from Madagascar.
Transparency in sourcing, suppliers listed online.
2. Fermenting and Drying
Fermentation takes 3-4 days.
Drying takes 2-3 days.
3. Quality Checking
Ensures high quality by inspecting cocoa beans twice.
4. Cleaning and Winnowing
Removes impurities, separates husks using air currents.
5. Roasting
Specific temperatures and times used to develop flavors.
6. Grinding
Cocoa nibs are ground into cocoa liqueur.
7. Roll Refining
Achieves silky texture by breaking down cocoa particles.
8. Conching
Mixed with sugar and milk, stirred for over 8 hours for smooth texture.
9. Tempering
Gives chocolate glossy appearance and satisfying snap.
10. Molding
Chocolate is poured into molds.
11. Cooling
Molds pass through cooling tunnel.
12. Packaging
Chocolates are wrapped and packaged.
13. Shipping
Distributed worldwide.
Branding in Europe
Sold as Galaxy because an existing brand named Dove in Europe.
Galaxy name appeals more to European consumers.
Conclusion
Discusses favorite Dove chocolates.
Encourages user interaction and video engagement.
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Full transcript