Dove Chocolate: History, Manufacturing and European Branding

Introduction

• Dove Chocolate is sold as Galaxy in Europe.
• Video explores history, manufacturing, and differences in branding.

History of Dove Chocolate

• 1939: Leo Stefanos, a Greek American, opened Dove Candies and Ice Cream in Chicago.
• 1956: Leo invents new ice cream inspired by safety concerns for his son.
• 1977: Business handed to his son Mike Stefanos.
• 1986: Mars Incorporated acquires Dove Chocolate.

Manufacturing Facilities

• Located in Chicago and Pennsylvania, USA.
• Chocolate is produced under strict guidelines by Mars Incorporated.

Product Range

• Includes Dove individuals, Cameron creams, dark peppermint bars, milk and dark chocolate singles, and more.
• Sold in several countries: UK, Australia, India, Ireland, and the Middle East.

Manufacturing Process

1. Raw Material Sourcing

• Cocoa beans from tropical rainforests.
• Milk sourced from the US, Europe, and New Zealand.
• Vanilla sourced from Madagascar.
• Transparency in sourcing, suppliers listed online.

2. Fermenting and Drying

• Fermentation takes 3-4 days.
• Drying takes 2-3 days.

3. Quality Checking

• Ensures high quality by inspecting cocoa beans twice.

4. Cleaning and Winnowing

• Removes impurities, separates husks using air currents.

5. Roasting

• Specific temperatures and times used to develop flavors.

6. Grinding

• Cocoa nibs are ground into cocoa liqueur.

7. Roll Refining

• Achieves silky texture by breaking down cocoa particles.

8. Conching

• Mixed with sugar and milk, stirred for over 8 hours for smooth texture.

9. Tempering

• Gives chocolate glossy appearance and satisfying snap.

10. Molding

• Chocolate is poured into molds.

11. Cooling

• Molds pass through cooling tunnel.

12. Packaging

• Chocolates are wrapped and packaged.

13. Shipping

• Distributed worldwide.

Branding in Europe

• Sold as Galaxy because an existing brand named Dove in Europe.
• Galaxy name appeals more to European consumers.

Conclusion

• Discusses favorite Dove chocolates.
• Encourages user interaction and video engagement.