Dove Chocolate's Journey and European Branding

Sep 29, 2024

Dove Chocolate: History, Manufacturing and European Branding

Introduction

  • Dove Chocolate is sold as Galaxy in Europe.
  • Video explores history, manufacturing, and differences in branding.

History of Dove Chocolate

  • 1939: Leo Stefanos, a Greek American, opened Dove Candies and Ice Cream in Chicago.
  • 1956: Leo invents new ice cream inspired by safety concerns for his son.
  • 1977: Business handed to his son Mike Stefanos.
  • 1986: Mars Incorporated acquires Dove Chocolate.

Manufacturing Facilities

  • Located in Chicago and Pennsylvania, USA.
  • Chocolate is produced under strict guidelines by Mars Incorporated.

Product Range

  • Includes Dove individuals, Cameron creams, dark peppermint bars, milk and dark chocolate singles, and more.
  • Sold in several countries: UK, Australia, India, Ireland, and the Middle East.

Manufacturing Process

1. Raw Material Sourcing

  • Cocoa beans from tropical rainforests.
  • Milk sourced from the US, Europe, and New Zealand.
  • Vanilla sourced from Madagascar.
  • Transparency in sourcing, suppliers listed online.

2. Fermenting and Drying

  • Fermentation takes 3-4 days.
  • Drying takes 2-3 days.

3. Quality Checking

  • Ensures high quality by inspecting cocoa beans twice.

4. Cleaning and Winnowing

  • Removes impurities, separates husks using air currents.

5. Roasting

  • Specific temperatures and times used to develop flavors.

6. Grinding

  • Cocoa nibs are ground into cocoa liqueur.

7. Roll Refining

  • Achieves silky texture by breaking down cocoa particles.

8. Conching

  • Mixed with sugar and milk, stirred for over 8 hours for smooth texture.

9. Tempering

  • Gives chocolate glossy appearance and satisfying snap.

10. Molding

  • Chocolate is poured into molds.

11. Cooling

  • Molds pass through cooling tunnel.

12. Packaging

  • Chocolates are wrapped and packaged.

13. Shipping

  • Distributed worldwide.

Branding in Europe

  • Sold as Galaxy because an existing brand named Dove in Europe.
  • Galaxy name appeals more to European consumers.

Conclusion

  • Discusses favorite Dove chocolates.
  • Encourages user interaction and video engagement.