If you're a founder growing your business and still the one creating all of your content, well, I get it. You're probably burning out. You're exhausted. You're overwhelmed, and you're looking for some help. It took me 4 years of trial and error to perfect this AI content system. And in this video, I'm going to show you three tools, my complete system, and one secret checklist I've never shared before that's going to help make your content easy leveraging AI. Let's get into it. So, starting off here, I like to use a tool called Poppy AI. Quick note, this video is sponsored by them, but I've been using Poppy for the last 6 months. It is insanely valuable. Like I mentioned, I've used over a 100 different AI tools, and Poppy passes my test, and I'll show you how I use it here in a second. But if you're interested in using them, you can go and check them out via the link in the description. So, this is my Poppy AI Goat script writing board. Now, if you're interested in how I use this board and how I set it up, you can go and check out this video over here where I get into all the details as to how I leverage Poppy for things like my titles, my scripts, my concepts, my thumbnails, and overall growing my YouTube channel. What I want to show you here is I'm going to go and use this board now to go and come up with ideas for some upcoming videos on my YouTube channel. Let's get into it. We are looking at this board here. And what I've gone and done here is I've added every single one of my most popular videos here to this popular videos board inside of Poppy. In addition to that, I have all of these different systems that help me with things like title, intros, thumbnails, scripts, all of those systems, right? They come from this overall board synthesizing the transcripts of all of my most popular content out there on YouTube. Now again, if you want to go and learn how to set this up, you can go and check out this video over here. So, what we're going to go do is we're going to go to my YouTube channel. Now, the cool thing is I can go and copy this link. I can paste it into Poppy AI. Now, it's going and synthesizing all the titles and everything that exist on my YouTube page. I can then go and hook up a YouTube chat window here. So, this AI chat, I can connect it to my YouTube channel. Here you can see it's synthesizing all of the different titles, the YouTube videos that I have and now it's connected to um this AI chat which is hooked up to Claude for Sonnet. So there we go. We got my channel and now we've got this. So what I'm going to go and do is I'm just going to put I need you to go and leveraging the kind of topics that I talk about on my channel. Go and come up with 15 irresistible YouTube titles that will help me go and convert people at a click-through rate of above 10%. I want you to make these for maximum intrigue, value, being insanely generous. Make sure that they're on brand, helping founders go and build their own founder brands through beautiful systemized, sustainable systems. Now, it's going and analyzing my channel. Okay? And it's coming up with a bunch of different titles here. Okay? So, you know, as with anything with AI, right, you need to make sure that you're actually, you know, using your own human ingenuity here as well, right? We're not just taking anything as it is, right? We're always going and adding our own spark and creativity. What I see is like the future with AI is that creators go from always being the one that has to build things from the ground up to just having an assistant along the way with you, right? But you still have to be that editor, that chief detail officer, that person that is looking at the details and making sure that, you know, the stuff is just right. So, we got things like, I built a $10 million business working 20 hours a week. Here's my exact system. The 4-hour founder, how I automated my entire business, step-by-step blueprint. Why 99% of founders burn out and the 1% who build systems instead. You know, I replaced myself in my own company. Here's how you can, too. The $1 million mistake every founder makes that keeps them trapped. So, here it goes. I'm just looking through these. They're looking pretty solid. How I designed a business that runs without me while I travel the world. All right. So, we're going to go with this one here. Why 99% of founders burn out and the 1% who build systems instead. Now I can go and take that title idea and bring it over to my next AI tool which I use Claude for. So inside of Claude, people use this a lot of different ways, but I want to show you how I hook this up in a way that I think is better than 99% of other founders out there. So I go and I have different Claude projects based on all of the different content formats that I use. So things like Instagram reels, um X content, Clockwork, which is like how I go and I remove myself from the operations of my business. So I have a project inside a cloud just for that. In addition, I have YouTube concepting or script writing. I have my Instagram carousel stuff, email courses, the list goes on. The key thing here, right, is that using AI correctly is the combination of actually going and having an amazing prompt and then also making sure that the project has enough context as well. So you want to make sure that the project knowledge is hooked up incredibly well. Let's go to the YouTube script writing piece. Now the another piece I want to give you here. So, we have the title, okay, of the video. What I want to show you is how I go and hook up the project knowledge. I want to show you how I go and prompt this. And then I'm also going to go and show you a little bit about how I think about filming my videos. Let's start with the prompting here. So, here you can see my YouTube goat prompt. Now, if you're interested in a template of this prompt for yourself, so you can use it to go and scale up and hook up your own cloud project, you can go and check it out via the link in the description. I've gone and given you every single piece of it so you can go and customize it to your brand, your channel, your content categories, and be able to go and start making YouTube concepts fast. Now, my approach to this is simply to give it as much detail as possible. Look at the amount of detail that I put into this prompt. Okay, this is no joke. So, I'll give you a sense of it. You are a YouTube script writing expert who generates billions of views for the best YouTube creators and entrepreneurs in the world. Please create the YouTube title, hook, and script with a research from Matt below. Create a script that uses the best YouTube retention tactics to create an amazing hook, script with tension, and climax that keeps the viewer glued to the very end. Then I say you can review, you know, refer to the how to create a killer YouTube video to blow up your channel, full transcript, and a bunch of other resources there. So, we've got that there in the instructions inside of the project knowledge here. Now, okay, what I have is I have my entire book outline, my entire book transcript of over 300,000 words. I have transcribed my six most popular YouTube videos ever, you know, including this one, which is 0 to 100K followers on any platform. This one over here, which is LinkedIn, my ultimate guide to growth there. This video over here, which is starting a business from nothing, do this. And then I've also gone and provided it with a bunch of our curriculum. I've also gone and uploaded all of my different offers here as well and a lot of my core languaging. So things like words like personal media company, the four W's, controlling where you work, when you work, what you work on, who you work with, so that it has all of my languaging. From there, I can simply go and put in here, and I'm going to show you another tool here in a sec I do this with. I need you to go and create a YouTube concept around the title below using all of the copy and stuff that I've created previously in my book, in my YouTube videos, and in all the stuff in the project knowledge. Okay, now I paste in the title we have there, which is why 99% of founders burn out, and the 1% who build systems instead. And then let it rip. So, the key thing here, right, is that we've got like a three-page prompt we've made. We have gone and based this title off of my channel using Poppy AI. We have the project knowledge all updated with probably around 500,000 words that I have written. So, we're not just taking Claude out of the box and just saying, "Hey, rip some BS template script or concept, right? We're actually getting it to go and create content based on my words." And it's essentially going and synthesizing some of my best stuff that I've ever made and then packaging it in a way that fits this title. What this is doing is just saving me time, right? So that I don't have to go necessarily synthesize all this myself. It helps me just get my juices going. Almost like a research assistant, which many larger YouTube channels have research assistants, have, you know, content managers, all that. The cool thing is that on my team, I only need myself, a content manager, and then video editors, right? And with that, we can go and build my channel to 165K plus subs in the last couple years. We can go and build a content waterfall that allows us to create one piece of content into 30 other pieces of content. And we're able to do this in a lean, mean team. So, this is the power of using Claude, right, and using this AI stack. But you're going to want to know the next tool, which I'll show you in a minute as well. So, here you can see it's gone and flushed out the entire concept. Okay. Now, what I often do, because I actually don't script my videos totally, right? I don't need it to be this scripted. So, sometimes what I'll ask it to then go and do, can you go and actually synthesize this into a one-page cheat sheet that I can use that when I'm recording, I just have one page that gives me a sense of the general points I need to cover, including three different highly engaging retentive hooks that guarantee that the video has a 70% retention at 1 minute. All right, so that is ripping. Now, what I like to sometimes do is just have, you know, a one-pager. Okay? And so, an example of this is sometimes I go and I get this one pager. I then go and write and edit it myself. I then can go and kind of print it off so that right before I'm recording, just similar to like a newscaster before they're going and delivering the news. I've kind of able to read things, get a sense of the general vibe I'm trying to accomplish with the video, and then boom, we're off to the races. And so, here you can see I've got a recording cheat sheet. now gone and good to go, which I generally will go and edit this myself and then print it off. Here we can see we've got three different hooks for this. So 3 years ago, I was answering Slack at 2 a.m. next to my sleeping girlfriend, million-dollar business, but it owned me completely. The 1% who escaped this understand something that 99% completely miss. And I'm about to show you the exact system they use. Even if you're drowning right now, even if you can't step away for 5 minutes, fair warning, once you see how simple this is, you'll be pissed at how long you've been doing it the hard way. I mean, pretty damn good. I'm going to edit that, put it in my own words a little bit better. So, here we go. We have this whole concept done. So, what I would generally do is I'll take this, copy it, bring it over here, open up a Google doc. I can go and open that Google doc, put that all into it. Boom. recording cheat sheet for why 99% of founders burn out. And I will then go and edit this. And bam, we've got ourselves a concept. You're probably wondering now, well, Matt, how do you do your videos? You know, do you teleprompt them? Do you just, you know, build a concept, then go over them? Early on in my days, I did teleprompt some of my videos, okay? Because candidly, I wasn't that confident on camera yet. I was often times nervous. I didn't know if I was like really that good at presenting myself. What I've done though over the years is realize that it's just so much more fun speaking off the cuff, being real, being genuine, and building that deep resonance with you guys. And so I do not teleprompt my videos at all anymore. They are all just off-the- cuff delivering the value. And that's why these like onepage cheat sheets are useful because they just give me a general vibe as to the sort of stuff that I can cover in the video based on all of the content that I've ever made and all of my most up-to-date systems which I've all uploaded to Claude as well as to Poppy. So that as I'm creating videos, it can just help me remember some of the key concepts that may be relevant for this specific title and concept. So then what I have is, you know, my one pager good to go. Print that off. I'm able to go and read that a couple times, get a sense of the vibe, kind of combine both what's in that one pager with just what I feel like bringing up in any given moment, right? And then just rip it. And I'm not looking for perfection. I'm looking to just make something that I feel proud of that delivers you guys value and helps you guys go and scale up your own founder brands. You may be wondering, "Well, Matt, cool. I get it. you just rip these things now off the one pager, but you know, do you have any tips there? You know, I hate delivering stuff to the camera. Um, and I need some assistance there. Well, I want to give you one bonus here, okay? And I've included this as well in the link in the description. This is my filming checklist. I have this in a note in my phone, and often times before going and recording a video just like this, I'll go and read this. Now, I'm going to show you my favorite part of this, but again, you can get this all via the link in the description. So, here are some filming notes that I like to consider. Loosen the grip, right? Don't take it so seriously. You know, make it an activity of play, expression, and service rather than pressure. Right? I'm just trying to give as much value to you guys as possible. Help you guys out. And if in one way or another, I'm helping evolve your own strategy, your systems, the simplicity in your business, and in your life, even just 1 to 2% each video, then I think I'm doing my job to help you guys level up. And that's something I can feel good about. And what I'll remind myself of is this sort of mantra before filming, which is this is fun. This is easy. I'm here to share, not to perform. Let's roll. Okay? And what I would encourage you to do is go into the guide that I've put in the link in the description. Go and copy and paste that into a note in your phone. And next time you go to film something or, you know, you're on a podcast or putting yourself out there, remind yourself, this is fun. This is easy. I'm here to share, not to perform. Let's roll. So, that is my filming checklist. I hope you find that useful. Let's get into the last tool that's going to help speed up your content creation. One thing you probably notice me doing in this video is often time just talking into my computer in many different ways. Okay, I use a tool called Whisper Flow. Okay, the cool thing here is that I think we live in a day and age where you should not be typing too often. With Whisper Flow, you don't need to type, right? You just speak, right? And it's like effortless voice dictation in every application so that you're four times faster on your computer. This tool is cool. Right now, what you can go and do is say I'm in this chat window here inside of Claude. I can go and just put know, hey, I want you to now go and come up with 15 natural questions that I can go and answer at the end of this video. And then I'm going to go and provide really organic answers to that so that when I'm going and creating the video, it feels as authentic, as resonant as possible. will go and come up with 15 vulnerable questions that I can answer to help take things to the next level. Boom. I didn't have to type any of that. It just goes and synthesizes everything I just said. You can use this in any chat window. You can use this in, you know, Chrome. You can use this in Slack. You can use this in your messages. Anywhere. It doesn't matter. Okay. So, here you go. Now, Claude is easily just coming up with questions that I can answer at the end of this video so that my editor has an abundance of me being just vulnerable, talking about things like my darkest moments, helping, you know, people really connect with me in a deeper way. What's the conversation you're most avoiding having with someone important to you? If you lost everything tomorrow, what's the one thing about yourself you'd be terrified people would discover? What advice do you give founders that you're still terrible at following yourself? So, these are examples of questions that sometimes at the end of a given YouTube filming session, I'll actually go and answer 15 vulnerable questions so that my editors can go and insert that into different moments in the videos to just create a deeper level of connection with you, the viewer here on my channel. All right, guys. So, these are three AI tools that honestly have 10xed my productivity and helped me take my content to the next level to make it easy. I hope you've enjoyed this. Welcome to the Founder Freedom Movement. Like and subscribe and let's win