Facebook Ads on a Small Budget

Introduction

• Successful Facebook ad campaigns can be run with small budgets (as low as $100/month).
• Small budget: <$3,000/month (or <$100/day).
• Tiny budget: <$600/month (or <$20/day).
• Starting with a small budget is recommended to avoid financial difficulties before scaling up.

Key Strategies for Small Budget Ads

1. Copy from What Works

• Use Meta Ads Library to research successful ads in your industry.
• Analyze long-running ads to determine effective strategies.
• Model your ads on successful ones without directly copying.

2. Reduce the Number of Variables

• Focus on one offer or product that has sold well or has good margins.
• Avoid spreading your budget across too many ad sets or ads.
• Expand once initial campaigns prove successful.

3. Trust Meta

• Use Meta's Advantage Plus campaigns for optimization.
• Follow Meta's recommendations and allow it to find the right audience.

4. Be Willing to Spend More on Conversions

• Set realistic expectations for Return on Ad Spend (ROAS).
• Be open to a lower ROAS, such as 2x or 3x, instead of 10x.
• Focus on breaking even initially to build conversion data and brand.

5. No Brand Awareness Campaigns

• Avoid running brand awareness campaigns on small budgets.
• Focus on campaigns that directly generate leads or sales.
• Exception: Omnipresent content strategy for certain businesses.

6. Don't Over-Modify Campaigns

• Understand the learning phase for Facebook ads.
• Avoid frequent adjustments that reset the learning phase.
• Assess ads based on conversion volume, not time.

7. Niche Down

• Target a specific section of your market with tailored messaging.
• Use this specificity to stand out against larger, broader competitors.

8. Jump on New Features

• Smaller budgets allow for faster adoption of new strategies and features.
• Use this agility to gain a competitive edge over larger companies.

Conclusion

• Investing in Facebook ads is a learning process.
• Focus on building up conversion data and refining strategies.
• Utilize available resources and communities for support and further learning.