Part-Time YouTuber Blueprint

Introduction

• A condensed three-part framework to start a YouTube channel from scratch.
• The framework is based on the creator's 6 years of experience on YouTube.
• Called the Part-Time YouTuber Blueprint, part of the Part-Time YouTuber Academy.
• Taught to over 2,300 students over 3 years.
• Framework consists of three levels: Get Going, Get Good, and Get Smart.

Level 1: Get Going

• Objective: Overcome the hurdle of starting.
• Start with creating your first three videos.
• Focus on action over perfection to combat overthinking.
• Create channel art using tools like Canva.
• Aim: Understand your feelings about making videos.
• Treat YouTube as a lifestyle choice.
• Choice 1: Decide between a casual or serious commitment to YouTube.
  • Casual: Sporadic video creation.
  • Serious: Commit to making at least one video per week.

Level 2: Get Good (Get Good Enough)

• Objective: Improve the craft of making videos.
• Create the next seven videos, focusing on skill development.
• Skills include titles, thumbnails, filming, editing, public speaking, and analytics.
• No focus on niche yet - simply improve video-making skills.
• Address emotional challenges like fear of judgment and self-doubt.
• Offer free resources for learning editing (e.g., Final Cut course on Skillshare).
• Ultimate Choice: Decide to treat YouTube as a hobby or a business.
  • Hobby: Casual approach.
  • Business: Treat it seriously, like a professional engagement.

Level 3: Get Smart

• Objective: Understand the mechanics of YouTube growth.
• Focus on three critical elements: Click, Watch Time, and Satisfaction.
  • Click: Importance of intriguing titles, thumbnails, and concept.
  • Watch Time: Keep viewers engaged to signal value to YouTube's algorithm.
  • Satisfaction: Positive viewer feedback and interactions.
• Strategy Development: Consider niche, target audience, and value proposition.
• Explore personal interests, strengths, and competitive advantages.
• Differentiate your content in a crowded market.
• Market Analysis: Understand your competition and market niche.
• Edge: How to stand out, e.g., through storytelling, authenticity, or unique perspectives.

Systems and Leverage

• Building systems and processes for efficiency.
• Create content effectively in 5-10 hours a week.
• Use business principles to treat YouTube seriously.
• Example: McDonald's uniform experience through systems.

Course Offering

• Part-Time YouTuber Academy offers a course on building systems for YouTube growth.
• Final live cohort in April-May 2023.
• Scholarships available for those in financial need.
• Course includes systems, tools, and templates for channel growth.

Conclusion

• Encouragement to take serious steps if interested in YouTube as a profession.
• Links to further resources and videos for beginner YouTubers.