Slater Pod Episode Summary

Guest Introduction

• Anna Albinson - CEO of Gridly
• Gridly is a content management and localization platform.
• Recording from Stockholm, Sweden.

Company Background

• Gridly founded by two individuals in Helsingborg, south of Stockholm.
• Majority of clients in the gaming industry (80%).
• Notable clients: Warner Brothers, Scopely, Pokémon, Riot, Tencent.
• Gridly started as a CMS for gaming companies to manage content across multiple markets.
• Company founded about two years ago, derived from another company called Localized Direct.

Gridly's Functionality

• Fully SaaS platform.
• New features launching: TMS (Translation Management System) and CAT (Computer-Assisted Translation) functionalities.
• All features integrated into one platform (CMS, TMS, CAT).
• Supports collaboration among various roles (developers, translators, etc.).

Market Position

• Currently expanding into Asian markets, with most clients based in the US and Europe.
• Open to working with smaller indie developers as well as AAA gaming companies.
• Approximately 20% of clients outside the gaming industry (e.g., fintech, edtech).
• Customized support for industries outside gaming due to varying maturity levels in localization processes.

Challenges in Localization

• Many companies still using spreadsheets for localization management.
• As companies grow, reliance on spreadsheets becomes inefficient.
• Gridly aims to provide a comprehensive localization solution to streamline processes.

AI Integration

• Observed skepticism and caution regarding AI in Sweden.
• Importance of building trust with AI-generated content and processes.
• Gridly integrates with established AI providers (OpenAI, DeepL, Amazon, Google).
• Focus on flexibility for customers to choose their preferred tools.

Sales and Marketing Strategy

• Almost 100% inbound lead generation; skilled marketing team driving brand awareness.
• Emphasis on human relationships alongside digital marketing.
• Participates in industry events for networking and building trust.
• Personalized outreach is crucial; mass emailing is less effective.

Future Roadmap

• Launching new TMS and CAT functionalities as a significant milestone.
• Focus on advancing AI capabilities for better content management and localization.
• Vision for Gridly: becoming a comprehensive content operations platform with seamless AI integration.

Final Thoughts

• Anna sees the integration of AI as an opportunity rather than a threat.
• Excited about the upcoming launch and the future of Gridly.