Sponsorship Valuation Training
Introduction
- Presenter: Chris Bales from Sponsorship Collective
- Platform: Private Facebook Group
- Offers: Free training, templates, and community access for sponsorship seekers.
- Encouragement: Like, subscribe, and hit the bell icon for updates.
Topic Overview
- Focus: Sponsorship Valuation
- Often disliked but essential topic
- Presentation includes templates and a valuation calculator overview
Valuation Calculator
Templates Overview
- Two Templates Available:
- Google Sheets/Excel: Simple version for manual calculations
- Designed Template: More complex, requires booking a call for full access
How the Valuation Calculator Works
- Purpose: Add individual assets to your sponsorship activation
- Example Asset: 5-minute speaking gig
- Note: Example values are hypothetical and for educational purposes
Key Features
- ROI Choice: Select between two to one, or three to one ROI
- Sponsor Sheet: Provides a line-by-line breakdown for sponsors
- Includes total value, hard costs, and ROI
- Bucket View: Groups assets by category for simplified sponsor reports
- Useful for high-value sponsorships (above $50,000)
Manual Valuation Process
Simple Tool
- Free spreadsheet available for download
- Requires individual research and adjustment for market values
- Example Assets:
- Naming rights, social media mentions, logo placements
- Calculate values based on reach and market rate
Hard Costs
- Include any hard costs (e.g., signage) in your valuation
- Use rate cards to compare and ensure accuracy with market prices
Advanced Valuation
Advanced Tool Access
- Available exclusively to clients
- Constantly updated with market values
Using the Advanced Tool
- Ideal for events or high-value sponsorships
- Allows direct links to sponsors for viewing valuations
Additional Resources
Free Tools and Access
- Available in the Facebook group
- Includes a simplified valuation template
How to Get Involved
- Show Me The Money: Comment to receive templates
- Calculator Tool: Comment to book a call for advanced tool access
- 15-Minute Consultation: Available for assessment of suitability
Conclusion
- Offers a comprehensive toolkit for sponsorship valuation
- Encourages engagement through comments and direct outreach for tools
- Requests feedback and interaction for continued content creation
Call to Action
- Comment "Show Me The Money" for templates
- Comment "Calculator Tool" to book a consultation
- Use "Replay" if watching the session later
- Like and share if you find the tactics useful
Note: This is a general summary and does not include all specific details from the lecture. For comprehensive understanding, participation in the Facebook group is recommended.