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The Rise of the New Black Elite
Apr 18, 2025
Lecture Notes on Don Peebles and the Rise of the New Black Elite
Key Figures
Don Peebles
Prominent African American property developer with a net worth of $700 million.
Began as a real estate agent at 22; millionaire by 30.
Often compared to Donald Trump (referred to as the "Black Donald Trump").
Owns a lavish $35 million apartment in New York.
Known for his work ethic, balancing family and business.
Advocates for success irrespective of race, supporting multicultural marriage.
Acknowledges the challenges African Americans face in being recognized as wealthy outside of entertainment and sports.
Psyche Terry
Creator of a successful cosmetics brand aimed at African Americans, worth $10 million.
Began with $40; now, her brand is nationally recognized.
Emphasizes inclusion and diversity in her business model.
Represents the "New Black American Dream", challenging odds as a minority and woman-owned business.
The Rise of Black Millionaires
The number of African American millionaires has doubled in 25 years.
Comprises 3% of the African American population, representing about 1.5 million people.
Growth in black-owned businesses and the development of a new bourgeoisie class.
Entrepreneurs are promoting community-based businesses to circulate wealth within the black community.
The Buy Black Movement
Advocacy for supporting black-owned businesses, driven by racial and economic empowerment.
Prominent figures like Magnus Anderson are leading this movement, which includes "We Buy Black" marketplace.
The movement is gaining momentum, particularly since the election of Trump.
Economic and Social Dynamics
Real Estate and Luxury Living
Atlanta is a major hub for wealthy African Americans due to its economic opportunities and affordable luxury real estate.
Talisa Diaz is a known real estate agent in Atlanta, facilitating purchases for affluent black families.
Community and Identity
Black Americans are carving out spaces for themselves in predominantly white industries.
Some opt for communitarianism, preferring to strengthen community ties before expanding outward.
Cultural and Ideological Shifts
Black Conservatism
Candace Owens, a young black conservative, advocates for African Americans to shift to the Republican Party.
Her views are controversial and gain traction among certain political circles, both in the U.S. and overseas.
Entertainment Industry
Atlanta serves as the rap capital, fostering new talent and a vibrant cultural scene.
Black entrepreneurs like Jessica are redefining success in the music and entertainment industries.
Conclusion
The lecture highlights the diverse paths to success within the African American community.
It underscores the importance of economic empowerment, cultural expression, and the ongoing evolution of black identity in America.
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Full transcript