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The Rise of the New Black Elite

Apr 18, 2025

Lecture Notes on Don Peebles and the Rise of the New Black Elite

Key Figures

Don Peebles

  • Prominent African American property developer with a net worth of $700 million.
  • Began as a real estate agent at 22; millionaire by 30.
  • Often compared to Donald Trump (referred to as the "Black Donald Trump").
  • Owns a lavish $35 million apartment in New York.
  • Known for his work ethic, balancing family and business.
  • Advocates for success irrespective of race, supporting multicultural marriage.
  • Acknowledges the challenges African Americans face in being recognized as wealthy outside of entertainment and sports.

Psyche Terry

  • Creator of a successful cosmetics brand aimed at African Americans, worth $10 million.
  • Began with $40; now, her brand is nationally recognized.
  • Emphasizes inclusion and diversity in her business model.
  • Represents the "New Black American Dream", challenging odds as a minority and woman-owned business.

The Rise of Black Millionaires

  • The number of African American millionaires has doubled in 25 years.
  • Comprises 3% of the African American population, representing about 1.5 million people.
  • Growth in black-owned businesses and the development of a new bourgeoisie class.
  • Entrepreneurs are promoting community-based businesses to circulate wealth within the black community.

The Buy Black Movement

  • Advocacy for supporting black-owned businesses, driven by racial and economic empowerment.
  • Prominent figures like Magnus Anderson are leading this movement, which includes "We Buy Black" marketplace.
  • The movement is gaining momentum, particularly since the election of Trump.

Economic and Social Dynamics

Real Estate and Luxury Living

  • Atlanta is a major hub for wealthy African Americans due to its economic opportunities and affordable luxury real estate.
  • Talisa Diaz is a known real estate agent in Atlanta, facilitating purchases for affluent black families.

Community and Identity

  • Black Americans are carving out spaces for themselves in predominantly white industries.
  • Some opt for communitarianism, preferring to strengthen community ties before expanding outward.

Cultural and Ideological Shifts

Black Conservatism

  • Candace Owens, a young black conservative, advocates for African Americans to shift to the Republican Party.
  • Her views are controversial and gain traction among certain political circles, both in the U.S. and overseas.

Entertainment Industry

  • Atlanta serves as the rap capital, fostering new talent and a vibrant cultural scene.
  • Black entrepreneurs like Jessica are redefining success in the music and entertainment industries.

Conclusion

  • The lecture highlights the diverse paths to success within the African American community.
  • It underscores the importance of economic empowerment, cultural expression, and the ongoing evolution of black identity in America.