e e hello everybody good morning on this Thursday it is Thursday my name is Michael chion it is great to see you all on YouTube live on Instagram live and on Zoom which is always live I'm here in North Hollywood California and we're going to go over some really exciting things today some of you may have seen that uh I was actually at the tech Retreat the uh Tech Retreat uh the HBA Tech Retreat we're going to talk a little bit about that we're for those of you that are in the movie business we're going to talk a little bit about um some changes in the market that we talked about uh we're going to talk a little bit about Technicolor uh closing in North America and we're also going to show you a technology demo of what we've been building at strata that we are getting so close that we can't resist sharing it and uh one of the funny things about technology is like you know there's this idea you're supposed to hold everything back build in stealth and keep everything a secret I'm terrible at that when I get excited about stuff I want to share it with people and when I share it I get feedback and yes you see things that aren't finished and people can copy us and steal our ideas whatever I want to get your input in this so I'm going to show you something today that I think you've never seen before I think if it works um so we're going to get into that but again uh a couple things as we start this off first of all I'm doing this with some Partners here my brother's on the call Margot and Austin are on the calls uh Center myself on OBS okay oh that changed I was centered but it uh it's a little funky okay how about that that looks a little bit better there we go okay uh that's why we have Pete on the call because he's helping make sure that I can fit in Instagram's 9 by6 portrait mode right um and then we got Margo and we've got Austin here so as we if you have questions I have an iPad here I can read your questions so please give feedback please give questions please give uh you know ask us stuff actually I'm gonna lower this I don't even like this there we go let's see that looks a little better do I have to switch OBS now no I think I'm okay all right so now I feel better about my framing here um and so I want to talk a little bit and start off with the HBA the HBA is a great Professional Organization called the Hollywood professional association and uh this has been going on for more than 30 years and every uh spring in February there is the annual Tech Retreat and I was really flattered by Mark cholis and a few others at uh HPA to ask me to give the keynote at the techr Tre if you're not familiar with the hbaa they're an incredible Professional Organization mainly for uh high-end movie and television Studio technology teams producers vendors studio technologists uh even uh editors cinematographers show up so there's ASC members like stevenh poster there there's editors there uh and there's a lot of great professionals so it's a very cool Tech retreat in Palm Springs every February they asked me to do the keynote so when I did the keynote I want to let you know I posted this keynote a couple days ago on the strata Tech YouTube Pete can put a link in all of uh the sessions here where you can see the strata uh uh uh story but I encourage you to watch this keynote now I'm not trying to be doomsday doomsday here but this keynote is really important my circle of friends so many of us in media and entertainment are really suffering in terms of work right now and I actually believe that suffering isn't going to rebound and I think it's it's not that it's purely my opinion it's the data so we went over the data that explains and helps us understand why our Market is falling apart and if we understand why only then can we know what to do about it and so I wanted to just point out a couple of things uh in some data points that might be useful to you first 84% of all podcasts are now viewed on video now the reason that's important is not just how much it's changed it's that video podcasting is an entirely new form of entertainment altogether it didn't exist before it's like you know radio video and we didn't really have that um and so this is like the fastest emerging new form of entertainment and it wasn't born out of Hollywood it's not used by Hollywood and Hollywood doesn't like generate content for this so the reason that's important if you step back is like if Hollywood is the epicenter of entertainment and storytelling then we are typically the ones that invent these new forms to entertain and consume um but in the case of video podcast we didn't it's all borne out of the Creator economy the midmarket the independence they've created this they're building it they're equipping it and they are pioneering it that's a really important data point to think about another data point here is how few people are going to movie theaters now this is a really sad statistic that in 2023 the average American only bought two movie tickets a year so they only saw two theatrical film experiences in 2023 as that number goes down the problem with that is like amca list members you might be an amca List member and you love going to the theater and it's something you do regularly with your family or you like maybe I was recently went to the Quinton Tarantino theater on melr like people like to do that stuff but on average the people that love seeing movies in the theater aren't going to generate enough critical mass to keep the entire system going AMC cinemar Regal Marcus Edwards these are huge huge businesses that have huge infrastructures and they need everyone going to the movie theaters on a regular basis and that just isn't the case and so theatrical which drove so much Innovation so much quality so much what people would say is that's the highest quality version of a project they would make this is really dramatically changing and so uh this is in real danger of totally collapsing and when it collapses it'll be like Technicolor it'll just happen overnight it'll be a flash in the pan all of a sudden it'll be like AMC's closing its doors it's gonna happen quick another one is 33% of daily media consumption occurs on a mobile device now a lot of people think that mobile device consumption is high because of gen Z kids high school college kids but this particular data point is based on adults that 33% of adults are are are consuming their entertainment on mobile devices that's a major change I bet those of you watching five years ago to today my guess is you're watching a lot more on your mobile device today than you did five years ago and so that's a really important thing the point about all this is I did want to address some feedback again uh in the chat you should watch the entire keynote there's a ton of data in there that you should arm yourself with and understand the talking points but there were some people that had some criticisms of my presentation which is great I completely welcome the feedback but I want to address a few things some people said well Michael makes a lot of points but the streamers are fine the streamers being fine is my point because the the system that's collapsing is actually the traditional forms of media and entertainment theatrical and broadcast and uh and cable those are the things that are not doing well the streamers are doing okay but the only streamer that is doing exceptionally well is Netflix and remember they're exclusively streaming their entire business is just streaming and they're the only one that makes that their whole business at the top now companies like Amazon and apple streaming is a is a sideshow it is not their primary business their revenue comes from other parts a lot of it is retail and hardware and so the streaming Apple TV and Amazon success is a different animal but Amazon um and apple they're doing well and of course Netflix is doing well but these are not traditional forms of entertainment so uh this is why and they only make up a very small amount of the content that's created and so it is the traditional forms of theatrical and broadcast that are really falling apart and that's why this is a a really scary time the next criticism I was given was audiences are always is going to want to see a movie like Dune dune's just an analog here um but the truth is what we are seeing is that with fewer people going to the theaters consumer tastes are starting to change and while I agree D is a great movie and it's amazing to see what Denny and these people made it's awesome it's a great spectacle and it's won awards and been nominated and so on but see as consumer tastes change then you it's not that nobody's going to want to see Dune it's that once you lose your critical mass to actually justify the cost of making Dune you will see fewer and fewer and fewer hundred to $200 million films and so when when Studios used to all make 12 to5 hundred million films a year now they're doing half of that and some studios do even less and so that is where the the dunes are great audiences love them but there's fewer Dunes because there's a smaller audience to consume them that consumer taste change is a big factor now another person made a good point aren't the studios building all these stages because there's all these new stages going up we see the construction here in Los Angeles but see the problem is a lot of the times that it's spent to budget and permit and build a new Sound Stage takes years and like um if you if you live in Los Angeles you go down bam right where bam hits Forest Lawn over the last few years you saw these major stages get built that construction I remember I was actually worked on the film Spider-Man uh The Amazing Spider-Man and I remember shooting scenes right where those stages are when it was just like a parking lot um and now there's stages there but see the property to build the stages permanent create them this was decided years ago before what's happening to our industry is actually happening so a lot of stages are empty and so even though they're built they're empty even even Pinewood announced some downsizing in their stages in construction and even um uh uh the uh Tyler Perry uh last year announced a a a a reduction in the stages he was going to build in Atlanta so this is sort of a delayed reaction you see stages going up but that doesn't mean they're filled and that's a little scary and then standards and practices I got a lot of flak for talking about standards and practices look I believe that our industry has an overinflated sense of security and I believe that we are overdoing it with standards and practices an example would be if you have a $200 million movie and a $2 million movie at a studio the standards and practices and the security requirements are basically the same when the value of those two items are totally different here's another example when you have a final version of a Marvel movie or a daily from an independent film or a TV show they're under the same scrutiny of standards and practices if you have a tool that can help Marvel or help a television show uh you have to go through the same process but a daily has no value a log uncolor corrected unmixed um MOS clip is not worth stealing and I don't know who would even steal that and if they did what what who cares right so I think what happens is we've gotten so afraid of the the the these I think we're Chasing Ghosts at sometimes where we're so afraid of someone stealing something we are attributing value to a log uncolor corrected uh MOS daily uh with someone on a green screen on a cable like that's not really valuable and we're so worried about someone stealing that that I think we have introduced standards and practices we keep sneaking them up to make them harder and harder and higher and higher when data will show you most not all but most breaches of security are inside jobs they're people that had access to the footage and either they were negligent or they were bad actors and it you know that that can happen so you can't protect leaks from people who are allowed to have the footage or they're just negligent and sloppy and they leave the access out or they share passwords which people do so this is where I think we need to relax on that the reason we relax it's not because I want people's stuff to be stolen or I want to create a a make a Target out of your content the reason is because when things change quickly out there we have to respond and we have to make fast progress and we have to elevate and innovate and make um new standards and practices and we got to move fast and all these standards and practices that we have slow us down and it can take a year for a large studio to even begin to explore adopting a new technology where in the Creator economy it can take an hour and when something comes out they're going to try it so that's something to think about now another thing that I showed that's really fun is we showed uh some cool stuff so the iPhone 15 Pro Max and I showed a comparison which I called a a shrinking technology Gap now I shot some Alexa iPhone and Fuji gfx and here you can see it this is uh a little bit of Alexa material and I shot the same shot this is Emma Harper and she helped us out here we shot this at Old Fast Glass one of the best camera rental houses in Los Angeles you get the best lenses uh best support uh and a lot of great artists work there but here you've got a little Alexa mini right that looks great but then I'm going to show the same shot shot on an iPhone this is by the Beast grip Beast cage this is using a depth the field adapter called a photon and the photon you can see here now we have depth of field you're seeing an a a prores file shot and log with the iPhone 16 Pro Max but we're using the photon I actually have it right here so you can see kind of how big it is um and you know I've got the the lens and then this is the iPhone so we've got the phone in the cage with the depth of field and this is the depth of field adapter and then we've got the Fuji gfx the gfx this is the most underrated camera in the market if you're trying to find something better but you want to stay under $10,000 check out what Fuji's doing It's amazing And now when you look at the three of them together you can see this is not designed to tell you that you should not shoot on an Alexa if you use Alexa keep using it it's the best right if you don't have an Alexa sometimes you don't know what to buy the gfx is $7,500 the iPhone 16 is $1,200 but people say yeah but what about all the gak gak is required for all cameras none of these cameras have media none of these cameras have monitors they don't have you know um C and tripod mounts and things like that you have to put gak on every camera they don't even come with lenses but ironically the phone the iPhone comes with lenses batteries monitor media all built in and and and lenses so that's kind of interesting about the iPhone but you can see here when you look at all these products together they can all look great and this is just a picture of a shrinking technology Gap and that's what's really cool about the B script Beast cage so I like these cages I like this adapter I can put my P lenses on it I can have a follow Focus here um so that you can actually um you know do wireless follow focus and it goes in a cage with 15 millimeter Iris rods and so you get the ability to have that Focus connected to your iris rods get the real lens and then just operate the Blackmagic camera app on your phone and once you do that you're you're in business and so that's that's how easy this is to use it's so cool you can see oh there you go so you can see it's working and this is just an easy inexpensive way for people to start you know taking um you know for a phone which you have another thousand bucks and you're on your way but if you want to go further there's other ways to do that too which is really cool okay so then what happens here so many of you heard and maybe many of you were affected by the closing of Technicolor in North America MPC the mill um look Technicolor is over a hundred years old the amount of companies in the world that have celebrated A Century of business is so rare it's an amazing accomplishment but what's happening right now to Technicolor is an example it's just the latest example of what happens when technology is changing and the Market's changing and there are casualties in that so while there's a lot of people that have a lot of you know ideas on who's to blame for that um it is really really important to understand that there are a lot of outside factors companies like Technicolor were designed to work when the Market's good and the Market's been good for like the last 25 years and companies like technol kept growing they kept buying more businesses they kept expanding um and um you know so like that's where companies like that were designed for that they rely on huge business uh huge films um to be built and to be made in and distrib Ed and they were exceptional at doing that and their visual effects are like top B effects they're constantly being nominated for visual effects Awards and they have talent that is like Rivals anybody it's amazing but when the market changes then the ability for companies like Technicolor that are designed to run when the Market's good have a big struggle and that's what's going to happen see Technicolor is the latest casualty but what you're going to see happen over the next 24 months is overnight you'll be reading an article and a new business that you thought was totally impenetrable totally safe will actually be announcing a major downsize or h a chapter 11 or something like that and so it's really scary and that's why we have to be aware of this it's important to face this stuff one of the things I didn't say in my presentation that I gave is I didn't say this I I ran out of time or I forgot um um but I want to say it here it's impossible to compete with someone that you are unwilling or unable to name you have to speak the name of your competition and I think Hollywood is so sometimes we have such a chip on our shoulder that we don't want to admit that there is competition or maybe Paramount views its competition as Warner Brothers and Warner Brothers views its competition as universal but that's not right anymore the competition is YouTube on the phone this is the competition and if Hollywood can't say it and it can't name that's our competition they can't beat it you cannot beat an enemy that you are unwilling to name and so it starts with that that's why we have to be honest about these conversations and my keynote presentation which you should watch on YouTube Pete put the chat in there again put the link in there you can start to get some insight in what's happening based on the data not just hyperbole the data and the data is trying to tell us something and we have to have the courage if you care about your future in media and entertainment then you've got to be able to name the competition and you can either a learn how to compete with it better because you understand it or B work towards it use the competition go to the competition exploit it right that can happen too so these are two really important things that you should really think about and um I really think you should check this out so Matt from Zoom says will time code based comments and metadata be available oh Pete are these all questions for strata maybe they're all strata questions um yes strata questions for later okay so they're for later so I will not answer them now okay all right so I'm gonna switch now to uh talking about um the strata uh that's in beta right now we launched a beta about eight weeks ago so it's very new but we've got some people using it thank you for the early adopters but we want you to try it too and I want to show you something uh that's brand new we're going to try a test right now this is live everything here is live you know me if you know me I love doing scary things live and sometimes they fail but we're going to try something brand new today that I don't think you've ever seen before so this will be worth it um the Strada we are really all about media access we want you to access your media anywhere anytime on any device immediately that's what we're trying to build we believe that access is the number one thing that can help you make better stories faster uh with fewer people and uh just to do it with smaller teams and go fast here's why when you are working we know that all of your footage has to be stored in a hard drive right you put all your footage in a hard drive that's where all your footage is but a small percentage of it goes to the cloud why is it a small percentage right you don't put everything in the cloud you only have a small percentage of your files in the cloud right you must agree with me because you understand this right look this is what we're trying to understand local access hard drives in other words are great why are they great they're great because they're really fast that Thunderbolt 4 is so fast they're really inexpensive right they're really cheap and then they're they they connect to your software because your software is on your local computer as well but they're not collaborative right like if you want a copy of footage on a drive you got to make another drive and you got to put that drive in the mail or ship it or walk it over to somebody else so we don't like drives for collaboration but we love them for everything else that's why we love the cloud we love the cloud for collaboration but the cloud is slow because you don't have enough bandwidth right it's expensive in fact the cloud on average is 60 I'm sorry 40 times more expensive than it is on a hard drive that means um a gigabyte in the cloud is 40 times more expensive than a gigabyte on a hard drive and most of the software that you use is not in the cloud most software some is but most software is local when you're editing when you're sound mixing when you're doing those things you're using uh local apps but it's collaborative so what we're building at strata is this we are building a solution that is fast and inexpensive it connects to your computer locally but it's collaborative we are building a bridge that takes local drives those drives can be raids Sans or nases and even desktop computers and we're making them collaborative and what that means is we're able to have files shared without cloud uploading strata is building a solution that allows you to have the power of the cloud without the cost of the cloud and that's what we're building here now why is file uploading so flawed one of the reasons it's so flawed is because video is so big video is the largest most complicated type of file there is there's nothing bigger or more complex than than a video file and files are so big you can't get them to the cloud and then people record too much you love recording you don't cut that means it's hard to get to the Cloud and your internet upload speed is too slow but let's say you're lucky and you have highspeed internet really good internet well if you can get the files up there the cloud is too expensive to leave the files there because you're being charged 40 times more per gig than you are on a hard drive and then that video software stack the software stack is is typically located on your laptop or your hard drive your local computer so these are problems that we're trying to solve and that's why we're building strata agents strata agents is our product that allows you to connect the local hard drive and share it to the cloud now this is in Alpha right now we are in Alpha so I'm going to show you a working Alpha but the uh beta we're going to try to release a beta at NAB which is only like six weeks from now so we're close to a beta but I'm I'm going to try to show you this right now so I got to like switch my brain here and figure out okay how are we going to do this all right what we're going to do is I'm going to switch to strata here and I'm going to cram this over a little bit and I want to show you zoom and what you're going to see in Zoom here is this okay so on the right you see hopefully you can all see this on the right you see I'll make this little even bigger okay you're seeing a computer in Culver City uh Culver City is um in Los Angeles uh but you're seeing a computer there you can see it's 927 and on my computer it's 927 so it's the same time so this is happening right now the upload speed of the bandwidth there is 36 megabits per second so this Culver City computer has an upload speed of 36 it happens to be on Wi-Fi the only cable plugged in here is power and this raid this raid which is a sand dis is like a a or 10 terabyte raid um and it's just Thunderbolt 4 so this is just a thunderbolt raid now we could see this sand dis right there it's just a hard drive and if you look really closely it says gr raade mirror so the name of this drive is gr- raade Mirror Michael Yes um on the YouTube CH uh feed they cannot see that um the strata agent so we'll have to figure that out on a on the separate recording but for those who want to see it they can send us an email and we can give them a copy so they can see the uh strata agent okay good note okay so what's happening now is when I share my screen on Zoom it doesn't show Zoom to YouTube live so YouTube live you're gonna have to come back to this video and watch it and you'll see it because I'm recording my screen locally so okay sorry you guys can't see this but on YouTube live there's a video here there's a there's a picture of a drive um that is happening live now what I'm going to do in strata is check this out I'm G to go to my source media in strata here and if we look I have my com my connections now strata today connects to your existing clouds you can connect to frame.io you can connect to Google Drive and you can connect to Dropbox that's how that's how strata works today we don't want to charge you for storage we want you to access your media wherever it is and one of the things that's super unique about strata is we already connect to three different clouds you can mix and match files across those clouds and that's a huge differentiator we are not a cloud storage we don't want you to put files in strata we want your files to be where they are so that's why we started with Dropbox frame my own Google but now we know your files are mostly on a hard drive check this out if you look in the upper left here it says the strata agent if I click on the strata agent right here this is actually a picture of the file system of that laptop this is the laptop download files this is the laptop's desktop yes you can control what files you're going to share but if you see here in the strata agent it says volumes grade mirror oh that's interesting I am now browsing this drive over here now I know you can't see this yet on YouTube live so we're GNA have to repost this but check this out on Instagram live and on Zoom if I go into this directory and I'm going to look at a bunch of dailies I'll click on harlo here look at the drive start blinking the drive light is blank right now I'm now going to hit play and I'm going to start playing h a file here and let's see here here we should go play so now I'm playing a file and what's happening is the drive is blinking so as this file plays the drive blinks because I'm actually accessing the file I am playing a file from a hard drive on a desktop somewhere else on a different desk and I'm able to play that file back locally for me and there is no Cloud upload do you get it nothing's being uploaded to the cloud there's no storage this is all happening what is called just in time now check this out watch how slow watch how fast this is if I click on a new take it'll click right there it's playing back the drive is blinking if I click on a new take right there it's playing back uh there's not much going on in take but it is playing uh if I make this a little bit bigger let me try to make this a little bit bigger so you can see a little bit more um if I go to something long check this out I'm gonna go to uh the movie National Treasure and uh we'll take a look here um and so we're g to access a long project because I want you to see what happens with a long project if I hit play now I'm at the beginning of National Treasure let me mute it okay I'm playing the beginning but this movie if you look here is 2 hours and 11 minutes long check this out I'm going to skip right you can see the drive blinking because it's playing I'm gonna skip right to the end three two one click 200 milliseconds you see there's no buffering right there's no buffering I click in the middle boom I'm in the middle I go to the beginning beginning how is that happening because when I'm accessing a file on a drive just like when you access on a file a drive locally there's no buffer right it just goes there and there's maybe 200 milliseconds of latency for it to go there right that's exactly what we're deploying here technologically we're just able to send it to a remote collaborator so I can click all over this long movie and there is no buffering this movie is not loaded on my computer it's located on this hard drive offsite do you get it we're using the internet to move this file but we're not actually making a copy we're just projecting the frame which also means we can do something really hard check this out I am about to look at pris files now these proes files are loged these are these are uncolor corrected prores files now someone here must know how big is a proes file they're big right the smallest prores file is 40 megabits per second that's as small as they get these files are over a 100 megabits per second but look at this our our bandwidth is only 36 megabits per second which means I can't play back a prores because it's bigger than the available upload speed yet I can play it back I am playing back prores that exceeds the size of my bandwidth it's bigger than the bandwidth available and yet I'm able to play it and I can skip to the end I'll go to another file here this is prores playing back I'll go to another file you can see how fast it switches clicking another file this is press look at the drive the dries blinking right I'm playing back prores log uncolor corrected files and I'm not having to upload them to the cloud do you get it if you shoot log prores files I have just built a way that you can watch your files without having to upload them to the cloud and they can remain prores and that this the fact that these are log is just helping explain how powerful this is and the limited internet that you have isn't a factor because we're doing an instant conversion on your laptop and your laptop or your computer can convert that file in 200 milliseconds to a three or four megabit file so the file is smaller that's allowing us to push prores my internet here can't even download prores yet we're able to do this this quickly and you can see how fast I can click around I am literally browsing a drive remotely this isn't like a a cloud um you know like desktop viewer this isn't like VMware or team viewer or something like that we're literally doing a transmission of each frame and we're using the internet to move it but we're not uploading a file which means when I pause it and I go to somewhere else that file doesn't exist which for you security nuts is way more secure because there's no additional copies being made right strata isn't making a copy it's just a projection and when the frame is gone it's gone and there's no there's no file to download or keep track of or delete or transfer or it's not given to anybody else so this is a totally totally new experience you just watched it live I know on YouTube you can't see the drive blinking but you'll just have to trust me um I bet on YouTube you could see this if I just Michael we were able to fix the problem oh okay also there's a question that you should answer uh question is what is the difference between this and Lucid link okay so the simplest answer is lucid link requires you to upload everything to Lucid link lucid link is its own cloud storage so you cannot work remotely on editing if you don't upload to the cloud Lucid link is a great product it's really good in fact they're the best of the business at remote Cloud editing but this isn't that this is not Cloud we are using the internet to move files and we are able to review them play them and what we're building in strata is the ability to do everything you need to do with a file except you don't have to upload it so there's no cost right uh Lucid link is going to cost you $70 per terabyte but strata there's no storage cost like we have no storage cost because the storage cost is the hard drive right so that's a major major major difference and see I'm playing I blink the the drive blinks when I hit play and if I hit stop the drive will stop blinking because the file lives on that drive when I hit play again the drive will start blinking again this file is not being transferred it's not being moved there's no proxy there's no copy there's no version there's no upload this is just happening in real time it's a totally different way of technological workflow and it means there's no cost to storage in the cloud I'm a big fan of the cloud but the cloud is not solving all our problems in fact a lot of the cloud is just moving our problems somewhere else and charging us more and so we love collaboration with the cloud but we do not like cloud storage we do not have the bandwidth we don't like uploading and don't like the cost associated with it so strata is basically building Lucid link and frame.io and Dropbox and rev into one product that's what we're building so here's some other things you can do as Strada if I just make this um a little bit bigger I'm going to get rid of the drive here uh some other things that strata can do that are really cool we have some new things here check this out uh this is uh what we build today and you can sign up for Str for free and do this today but you have to connect to Dropbox Google Drive and frame IO that's what we do today but check this out I've got um something there's about 600 takes in this film right here so this film has about 600 takes and check this out if I wanted to search for a scene I have these filters right here so I could search for the metadata and say give me scene I don't know 28 and I I think there's a scene 28 there it is and it's going to find all of 28 and now I see 28 and we're able to find that instantly which is is is so powerful so there you can see 28 right if I want to search for a scene uh 12 let's see if there's a scene 12 it'll look through all the files it'll look through the metadata and it'll find wherever it can find a scene 12 or like a scene two maybe there's a scene two here um and we could see all the slates that are scene two and we should see a slate here that says scene two there you go you can see see seen too so that's one way to search by slate automatically but we can also search by language if I search for the word poison now I turned on the microphone strata has all this Ai and it allows us to actually search for the word poison and it'll take us right to the moment that someone says poison right or here's another take where someone says poison it's a toy different take so if I'm looking for that here he's going to say rat poison right so we've got that so we're finding that but check this out if I wanted to find text of rat poison look at this here I pushed the little t button which is looking for text because strata can read and now we can see poison is actually visually available so we're searching for poison via visuals versus audio right so that's another way to search um so very very powerful way to search I can also search for a character so strata does face IAL recognition so so if I search for the character flow if I search for the character flow it'll find all the times it sees flow so here she comes it'll it'll give us all the shots of flow and once we have all the flow shots there we are we can see I'll make that a little bit bigger for you so you could see um and now if I said well what about flow with Hansel right let's try that let's say flow with Hansel well now it'll find the shots where flow and Hansel appear together and we'll get that in a second it'll look through 600 takes or something like that and there they are appearing together you can see where flow and Hansel appear together or I could say just Hansel by himself and he'll find us the takes with Hansel by himself we see that or I could say Hansel with rose and it'll find Hansel with the character Rose or I could say even a combination of flow on the stairs so now I'm combining the name of someone with a location and so here you can see flow is actually going to be on the stairs so strata knows how to understand faces objects locations emotions text and words and we can do all that dynamically and everything I just showed you is automatic what I just showed you is automatic this is an incredible DA's experience and review um also you can notice if you look closely strata can do this in multicam where the only product in the world that can actually play back a and b camera together and if you look here I've got a camera B camera and sound separately we stack those separately so if I turn one of the cameras off it will still work right so I can look at One camera or the other camera um or I can look at both so this is a really powerful way uh for people to be able to work this is this is totally different uh totally different experience um now one of the questions from aralo films he says uh on Instagram hey aralo films will this technology be able to go into an nle platform where you could get the media into a library AR Balo that is exactly what we're building we are building a way for you to take your local hard drive and have remote editors edit off of your storage that's what we're trying to do we're going to show some proof of concepts of that all year long our beta should come out at NAB so if you come to NAB strata has an NA May booth and so come find us and we'll show you we'll talk we'll take you through this um but this is a GameChanger I mean this is a technological reset for you because you can edit remotely without cloud uploading that's that's a reset um Matt Jacob from Zoom says what were the three services M Michael mentioned that strata is combining uh so what we're really combining Matt is a little bit of lucid which you've already seen with the remote frame.io um we are starting to do uh we have we have dailies and here you can see um uh in frame here here you can see um we have a commenting so um you you'll be able to comment in strata very soon so if you look here I can go in and I can start making my comments time code accur time code accurate comments but imagine what's happening Matt is you're commenting on files remotely that are on your drive today you'll be able to comment on files that are on L that are on Dropbox or or frameo or Google Drive so that's great but you can comment on files that are on a local hard drive so when you do an output you don't have to upload it you don't have to pay for that storage or waste that time you just start commenting it's so fast right it's so cool so we've got that feature um so it's it's a little bit it's it's frame.io it's Lucid link but it's also rev and if we look at our our work with rev this is is so cool check this out if I go to ah this will be interesting um if I go to uh this this is my actual keynote that I gave at F the HPA so there I am F the HPA if you look on the right there is my transcript so if I search for the word like uh theater and it'll take me to the word theater and now I'll say the word theater to a theater new it came from media and ener so I'm talking about that right okay but check this out so rev can do that but check this out I can now do summaries I can actually do entire summaries of my transcript so if you're doing interviews if you have any production that has interviews you need this we can transcribe in bulk you can load in 50 interviews stro can transcribe all 50 but then you can generate transcription summaries and we give you the option do you want your summary to be a YouTube description which will break out time code and things like that is it a meeting or an interview or is it a story like a narrative production and then do you want to do a custom and you can actually if I choose custom you can prompt your own prompt of how you want it to summarize so it's really really cool because if I go into like uh uh Cinderella here here's a movie Cinderella I've got Cinderella here I could go in and say um give me give me a transcription uh summarize the relationship relationship of Cinderella and her sisters uh separate this by paragraphs and include personality traits so um this is weird but I've just asked it to summarize the movie Cinderella and I wanted to summarize the relationship with sisters and now strata will do that so you can prompt your own summaries and this is great for interviews this is great for descriptions this is great for schools it's great for sermons right they got all those sermons and you got to post that it's like how do you summarize it it's great for lectures and so now look at this if I click this it says Cinderella's relationship with her sisters was strained and unequal her step step sisters treated her um unfairly and then it goes on and talks about uh despite her mistreatment she remained kind towards them and then by the end of the story one of her step sisters onest Asia has a change of heart personality traits and it starts to explain that so you can see how much control you can have and how fast that is and you can do this in bulk this is the AI that we all need AI that automates things that makes things go faster and does mundane tasks not shoots for us not edits for us not you know does all this stuff for us it is not the creation that I want AI for it's the hard work that I can be uh don't have to do so I can create instead and these transcription summaries are powerful so um that's that's one of these great questions Daniel from Zoom asks for strata agents to work does the host and client bandwidth need to be at least the media's bit rate no Daniel I want to show this again in case you missed it the bit rate does not matter if you look here I'm going to prores files the prores files here are bigger than the bandwidth remember if I go to the zoom and I show the zoom here the bandwidth of this computer is 30 megabits per second but the bandwidth of this video file here this this prores right here is over a 100 megabits per second and I'm clicking around look how fast I'm click click click click right and I can go to a new take click look at this you you can't do this in Fr Mio or Dropbox or Google drive or Lucid link you can't get this kind of performance um where you can you can you can do this without buffering I'm doing this without any buffering and I'm on 30 megabit networks right you saw that here this is a 30 megabit Network So Daniel we are trying to use technology in a new way that makes um bandwidth a a low Factor uh it means that I should be able to watch prores files on an airplane which nobody can do today without making a proxy okay but we're not making a proxy this is the actual log prores file this is the the original file so anybody can make proxies and that's not a bad workflow for to be honest but it shouldn't be the only option okay um you call this witchcraft I accept that it is Magic it is kind of magic and I glad I'm glad that you recognize that sign up for the app start using the app today use Dropbox or frame.io or Google Drive get to know the app and then you can be an early adopter of the agents we want that Brandon says sounds like strata wants to save me money Brandon I am a Creator myself and my monthly cost for cloud subscriptions was over $22,000 a month it was about $2,400 a month and as we're building strata and making YouTube videos like this we're spending way too much on cloud storage we have a DropBox account it's huge we have a frameo account it's awesome but it's huge we have a lucid Link account it's awesome but it's huge and we have rev and we use 11 labs and all these things and we realize there's just too much it's too expensive we need to consolidate and we all pay for hard drives all my footage is on a hard drive and I just want to access that wherever I go um so this is this is what's really important but we need you to subscribe to strata because we need subscribers and we need customers so that we can build this the way you want it when you subscribe you can sign up for our Discord and then you can give us feedback on what we're doing and so we can build it better this strata agents thing is so new we need early adopters to help us through it um Matt from Zoom says will time code not notes comments be added yes and if you if you missed that Matt here it is uh right here uh this is our time code notes uh going in right now where you can you can actually click on these and you can add uh you know checkboxes and things like that you can respond you can reply um and it's time code accurate notes so uh commenting with strata is way less expensive than frameo way less expensive and we give you full analytics and transcription frame doesn't do any analytics um automatically they do no transcription um and so we've solved those problems um is strata agent compressing at the host and decompressing on the client side it's all happening on the host side the host side is doing the encode it's decoding the codec the file and then it's encoding it and then it's streaming that result to the clients and that's how it works so the the tax is on the host side which is why it can be a good idea to just set up your uh your strata agent as its own computer and just let it be connected to a Hardline connected to the drive and it's basically like building your own cloud I mean it's your own sand it's your own cloud but it's just a computer and a hard drive and that's it so it's like two minutes to set up I'm not kidding it's two minutes to set this up we are making this one-touch fingerprint authentication you're good to go Seth from Instagram says is strata agent compressing oh I just did that Matt on Zoom says will strata have the ability to send links to Clips versus adding members um so yes Matt we will do that today you have to add members uh it sounds like you know that but if other people don't know that today you add members to strata um and you can bring them into your project so if I click here now Strat is different than other products we don't charge for users it's unlimited users I don't like how a lot of products charge for users frame IO charges for users uh Google Drive charges for users um uh Lucid charges you for users rev charges right there's a lot of companies that charge for seats iconic and and uh uh motion and uh a lot of products out there we don't do that we know that you can't predict in January how many collaborators you need in June and your Productions go up and down and your size of teams go up and down so we can't we know you can't predict that I can't predict that so we don't want to penalize you for that so we have unlimited users and in your users you can go in and you can set permissions for those users um we will be allow you to eventually make a review link today uh if you wanted to make make that real simple you could just make a project that was for review like if I made a review project and I had people specifically assigned to that review project and you know each date so today was 227 I just put the files that I needed someone to review um into that uh folder so I that that's one way um that could work so if I grab a file from my Dropbox and I say I need that reviewed I would just put that in the review folder and then I could just send this link to that person and then they would be able to review that file um so that's how that would work um Matt also asks is there a plan for strata to add syncing audio and video ver over waveform versus time code Matt we want to do that we actually did the time code that's really hard nobody in the world syncs over time code so that's done uh but if you are a user and a customer and you complain every day about waveform it'll get bumped up the list we want to do that we just haven't gotten around to it yet um but we need to know users desperately need that and if they provide that feedback we can build waveform sync um uh can strata transcribe trips with mult multiple can strata transcribe Clips with multiple languages in the same clip yes and no I don't want to make uh an excuse here but um translating multiple languages at the same time with time code accuracy is extremely hard and there are no AI models today that actually do that with time code accuracy today now that's something that AI uh large language model Builders are aware of they know that they need that um and so today with strata sometimes it works and it depends on the language it depends on the quality of the audio and it depends on how long it sounds weird but AI gets really confused with long pauses it doesn't like when there's silence when it's trying to translate silence is kind of a problem so if you have languages that are tied together sometimes it works really really well but it varies it's it's just not um always the case I can show you here here is an example I think it's this film is it this film uh maybe it's this one The Hitchhiker so this is this is an old film and if I search the word police this is cool I'm glad you act this um if I search the word police I'm going to get um 11 versions of police so if I play right here we'll start to hear the guy talk about police Myers police set okay so we could see that happening but look at this if I go a little further down um we can see here and now we can listen C andx police officials have abandoned so that's an example I hopefully you could see all that that's an example where it switched from English to Spanish and the transcript kept going fine and now we have English and Spanish connected together without any issue so it did a translation to English with multiple languages sometimes it works but as I said it varies the model makers want to make this better so this won't be a problem forever but today it's a little hit and miss there are workarounds you can do you could separate the sections out or make sure there's no pauses um but that is uh where it goes um and uh you could also double click and modify a uh a transcript if there was a mistake or you needed to translate it yourself so you can paste that in when you do that um Matt asks are there any minimum system requirements for the computer used as the streaming agent Matt when it comes to agents um a better computer an is is ideal because it's going to have to do a lot of encoding in real time so you're going to want the agent uh to be able to do that so that's an important attribute of um of getting a good computer but Apple if you think about it something really interesting about Apple is happening while a lot of people are working on Virtual computers virtual course gpus all that Nvidia stuff um and and all all of that like that's that's really good stuff but Apple's doing something different like am MD and Nvidia are trying to push all this processing to the cloud right but Apple's saying no no no we're building hard we're building Hardware at the edge and Apple's pushing their M series Silicon so we have M4 today so that's four generations we expect they're going to release an M5 in September five generations of new Apple silicon and then they announc they're going to switch to a new architecture next year so we're going to see even faster speeds now what that means is while everyone is saying put all your process in the cloud Apple's one of the only computer companies that's saying no no no no the edge still matters do they know something maybe and so we are able to take advantage of better processing at the edge because m4s m5s and new Apple silicon will do more and more encodes at higher quality in lower latency that's what's really good about Apple at the edge and since apple is the preferred ecosystem for most creatives not all it's really valuable if you're not an Apple user you can use AMD or uh Nvidia to do certain things but you get into little problems with things like prores because prores is not always licensable on Windows and things like that and prores is a very popular codec for creatives um Daniel from Zoom says so are all AI processes done locally today Daniel all the AI processes today are done in the cloud we're doing bulk processing and um if I were to like select a whole bunch of assets here and say I wanted to transcribe them I can hit transcribe it'll transcribe all 20 files in the cloud if I wanted to uh analyze them for faces or items or text I could do all that in the cloud um but we will be building model options for AI at the edge so that you could do it locally which by the way would make it cost less because you're taking the processing on your end what we're trying to do at strata is build a platform I'm not trying to build a commenting product that's what frame IO is they're great but I'm not trying to build a commenting product I'm building a platform that gives you access that can comment I'm not trying to build a remote editing system that's what Lucid is lucid's great we're trying to build a platform that has access that allows you to edit I'm not trying to build a transcription tool that's what rev is they're great I'm trying to build a platform that has access that can transcribe do you see the difference I believe all of these independent products out there they're all what we call Point solutions they just do one thing they do it really well but I think I've got subscription fatigue and I bet you do too and so we're trying to build a solution that allows you to have a platform and at the core of platform is access none of those Cloud products work if you don't upload to them they they don't do anything without you spending the time and resources and money to make proxies upload those files and invite users and pay for seats that's flawed and I think we we we have a better Vision than that because you shouldn't have to pay for the time to upload and store things in a cloud just for that service to work and so we're building a solution that already works today and you can see the path we're showing you the path of our progress it works today that allows you to already start saving money by not paying for storage not paying for users and getting transcription getting dailies getting syn sound getting translations getting analy itics getting all sorts of cool text techniques and tools out of this product and it's pretty awesome um so we're really really really excited about that um and I want to do one more thing before I leave Rodman asks how well does the search work for animal species well before we go let's just try um this is about 3,000 clips of Natural History footage now species it's it it can be pretty good like if I search for um uh like a bird that's you know is that a Genus that's pretty wide we get bird right so we see that but you got all these birds but if I said I wanted an ostrich right it'll find an ostrich right so there we go we can see that right there it's figured that out um there's an example if I searched by uh Flamingo we'll see a bunch of flamingo shots so you can get pretty specific if if I search for shark sometimes I might get a whale in there or a porpus that could happen right so that that can happen because it can it can get confused sometimes but if you have 3,000 takes Rodman and you search for shark and you find all this I've just knocked 3,000 Clips to 79 you should be able to find what you're looking for that quickly right if it's not perfect it's close right if I said dog so like a wild dog is it a coyote is it a hyena right you see it might not exact but now we're getting it down is it a wolf right and you can get it close and that's where you can start to figure out where you're going to go from there because we knocked it down um um from there so if I said dog and I said I don't know a pack of dogs doesn't find pack so uh this is where you can start looking around and trying to discover and you got to just analyze footage and try it yourself strata is free for a couple of weeks you can try it uh we're really looking forward to working with you on this this was a really exciting morning thanks for everybody that wanted to join us I want to end by just showing you again you should watch the keynote that I did at the HPA Tech Retreat please check that out it's for your own good and um if you need to reach out for any reason I'm here you can find me I'm available my team's available um I think we've even got a picture of all of our uh emails like we want to be a resource for you and so uh please uh Don't Be Afraid uh to reach out to us oh they don't have the emails there how did I get that wrong hold on where are we there we are last slide there if you need to reach out to any of us you can find us we're available this is a relationship that we need to build together we want to help you in the community I hope you guys all have a great rest of your day a great weekend it's super warm here in California it's going to be like 85 degrees today if you're not in California bundle up um because you're probably GNA be colder than we are but I hope you have a great weekend nonetheless bye-bye everyone