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Understanding Lift Charts and Classification Metrics

Oct 2, 2024

Lecture Notes on Lift Chart and Classification Metrics

Lift Chart

  • Lift Chart Explanation

    • Used to evaluate the performance of a classification model.
    • Blue curve point (10, 5): Selecting 10 observations with the highest probabilities of being class 1, 5 are actual class 1.
    • Red curve point (10, 2.2): Randomly selecting 10 observations, 2.2 are expected to be class 1.
  • Decile-wise Lift Chart

    • First decile: 5 observations most likely in class 1.
    • Compares actual class 1 to random selection within decile groups.
    • First decile lift: 3/1.1, representing the height of the first bar.

Classification Metrics

  • Sensitivity/Recall: Ability to predict class 1 correctly, calculated as 1 minus the class 1 error rate.
  • Specificity: Ability to predict class 0 correctly, calculated as 1 minus the class 0 error rate.
  • Precision: Proportion of predicted class 1 that are actual class 1.
  • F1 Score: Combines precision and sensitivity.

Receiver Operating Characteristic (ROC)

  • Graphical display of classifier's trade-off between sensitivity and specificity.
  • Area Under the ROC Curve (AUC): Larger AUC indicates better performance.

Estimation of Continuous Outcomes

  • Average Error: Negative overestimates, positive underestimates an outcome variable.
  • Root Mean Squared Error (RMSE): Evaluates model performance.

Logistic Regression

  • Purpose: Classify binary categorical outcomes (0 or 1).
  • Odds and Logit Function: Odds defined as P/(1-P), logistic regression uses logit function to model probabilities.
  • Logistic Function: S-shaped curve fitting probabilities between 0 and 1.
  • Model Implementation: Uses explanatory variables to determine best estimates for coefficients.

K-Nearest Neighbors (K-NN)

  • Purpose: Classify categorical outcomes or estimate continuous outcomes.
  • Euclidean Distance: Measures similarity.
  • K-Value: Defines the number of nearest neighbors considered.
  • Classification: New observation classifies based on majority class of nearest neighbors.

Future Topics

  • Exploration on classification and regression trees.