Overview
The new Olive Young Hongdae Playground Branch in Seoul opened on June 11, 2025, offering expanded spaces and specialized sections tailored for both locals and international visitors interested in K-beauty and lifestyle products.
Olive Young Hongdae Playground Branch Highlights
- Olive Young, under CJ Group, is a leading health and beauty store known for K-beauty trends in Korea.
- The new flagship store is located near Hongdae Playground at 29, Wausan-ro 21-gil, Mapo-gu, Seoul.
- The store’s size is 277 pyeong (about 9,850 sq ft) and spans three floors.
- The first floor features a 100 pyeong (around 3,560 sq ft) "Men’s Edit" zone focused on men’s grooming, health, and fashion.
- Offers a skin analysis service for customers.
- The store has curated zones dedicated to popular K-beauty products and K-pop albums, targeting international tourists.
- Includes shop-in-shop experiences for local sports brand HDEX and premium stationery brand Point of View.
Visitor Recommendations
- The store is recommended for those nearby or for visitors seeking to explore new K-beauty and K-pop offerings.
- The additional shop-in-shop brands provide further interest for lifestyle and stationery enthusiasts.
Key Dates / Deadlines
- Store opening date: June 11, 2025.
Store Location Details
- Address: 1st Floor - 3rd Floor, 29, Wausan-ro 21-gil, Mapo-gu, Seoul, Republic of Korea.