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Etsy Shopper Survey Key Insights

Aug 30, 2024

Key Points from the Lecture on Etsy Shopper Survey

Introduction to E-Rank and Speaker

  • Speaker: Starla Moore, founder of the Handmade Alpha Academy for Etsy sellers, manager at erank.com.
  • Focus: Insights from a survey conducted by E-Rank about Etsy shopper concerns.

Objective of the Survey

  • Conducted a biannual Etsy shopper survey before the holiday season.
  • Aim: Provide sellers insights into buyer expectations.

Key Survey Findings

Factors Influencing Buyer Trust

  1. Shop's Logo

    • 14% importance.
    • Important for branding to a certain segment of buyers.

  2. Bio Photo

    • 18.4% importance.
    • Enhances human connection; use a personal or avatar photo.

  3. Shop Name

    • 22% importance.
    • A memorable name helps in branding; okay to change if necessary.

  4. Seller's Full Name

    • 24.4% importance.
    • Adds a human element, can use a pen name if needed.

  5. Shop's Location

    • 24.8% importance.
    • Indicates shipping times; accuracy and honesty are crucial.

  6. Listing Videos

    • 39.3% importance.
    • Provides clearer understanding of product features.

  7. About Section

    • 39.7% importance.
    • Opportunity to tell the brand story; enhance personal touch.

Most Important Factors

  1. Product Photos

    • 68.7% importance.
    • Critical for virtual product "handling"; poor photos can deter sales.

  2. Overall Shop Rating

    • 71.2% importance.
    • Reflects general customer satisfaction.

  3. Specific Reviews

    • 81.4% importance.
    • Shoppers value details behind reviews; importance of addressing reviews professionally.

Additional Insights

  • SEO Importance: SEO is crucial for visibility, akin to navigating to a desired location.
  • Handling Negative Reviews: Respond to reviews professionally, aiming to inform future buyers.

Conclusion

  • Success on Etsy requires understanding shopper priorities and adjusting business strategies accordingly.
  • Emphasis on data-driven decision making for Etsy sellers.
  • Call to Action: Invite feedback on surprising survey results and plans for the holiday season.
  • Engagement Suggestion: Encourage viewers to express interest in further video content on Etsy buyer data.

Full transcript