de starrs de question mark's de cache kous en de docs familiair terms used to the business of management to whether these for componence vorm de base is of de bcg matrix aid to use and corporate strategy that life alleen wil dieper to-day into what this framework remy das mijn naam is lars en welkom to een nieuwe episode of business to you be see the matrixx crouch er matrixx boosterbox op productportfolio matrixx dit voornemen voor dus een framework dit was developed and published by bruce jenner zijn of de bossen consulting group in 1917 it is therefore one of the oldest frameworks woede in een soort egypt management literature' which makes this framework als een quite controversiële forced to date het blik ability sinds het was developed in de time war business look different vermoeden dit studay you will notice this leder om in een video de bie seiji matrixx is used to analyze scrooge ik business units of product lines van de zijn corporation maar plotting demon nee to buy to matrixx based on two factors in order to determine the more to allocate extra van en zo resources where to cash out and where to buy vest de main purpose of the beach the matrixx is therefore to make investment' decisions of nee corporate level de framework and therefore be concealers eportfolio matrixx voor corporate strategy the foregoing into the framework and want to make sure that wie al een herstellen wat corporate strategy which turned to the course wiens verkiezing management der dichter levels of strategy which can be illustrated ineens ook alt strategy per met corporate strategy is different from business strategy en functioneel strategie de business level strategy is wat moois people are familiar with en is buiten question how doe je komt piet houd uw idee nee sustainable competitive advantage over rivals het is level week en je frameworks like de value chain analysis is borders 5 forces en de 4 ipod en functioneel level strategy is concerned wordt de question how do i support the business travel strategy waarin functioneel department's succes marketing edgar productie en arm die the strategy soft en een pet in proofing die effecten van dus over company's operations within the garments hi there for personal prefer to call them tactix instellen of strategies and to corporate level strategy however management me slot tony concealer houd uw d nee kom padded event is in each of the line of business is de firmus operating in met of zoiets business as they should be in in de first place it is about selecting and op de mond set of businesses and determining how they should be integrated into a corporate hol eportfolio let you send us an example samsung is ik kon lommer het consisting of noordpool strategic business units met een die were scared of product samsung cells smartphones camera's die vies microwave refrigerator slumber machines en even chemicals and insurances iets product of business unit niets een business strategy in order to complete succes folie within its own industry however at de corporate level samsung s3 de site onder fundamental questions like a week ook de pensioenen camera business in the first place is het burg apps better to invest morrend u de smartphone business of shoot wie focus om de television screen business in staat de bcg matrix can be used as a tool to for this out there or two factors that all used de plot business units in de matrixx comp'ny competitiveness and market attractiveness in order to measure the spectors henderson use wordt u belieft ardie een deur line drivers of these two factors relatief market share and market rood reed led starter met de mark grow treedt een high market great minds dat die mens is growing rapidly is is wat je organisatie is usually strikeforce in zit open source for companies to grow as well however op redding in een growing market als er requires major investments in assets to increase capacity and in marketing to grow market share therefore i van do this attractive to be active in een hybrid market dit als er u zult cindy consumptie of large amounts of cash origami en market groot reed of ten percent was usa car of points to indicate water en industrie en een high oren lo brood reed however in more contemporary times and based om wat industrie de corporation' is in ai believed that you should just that i really great accordingly voor som industries jullie great offers ample 5% can already be considered hi voor de purpose of this video let's just ik to the orginal tent procent voor company complet de erfenis henderson joest relatief market share de emphasis hier should be om relatives en zet comparison focal company's market share to that of its large kom verder in order to measure it should therefore toontje steken complice market share essay procent dutch but the void het wordt de largest kom verder dus market share in staat die u zult in vinger is the relative market share the assumption in this framework is largely based on the experience perfect en steeds met dhl het is market share will lead to economisch of skill and increased productie en experience which in turn key focal company kost advantage compared to its competitors and i cant you the higher revenue and better margins reasult ding van de kost advantage and increase in rood of market share wilt u zult in een increase in the generation of cash een relatief arm chair of one or higher is concealer to the high and can only be achieved want bing de market leader at must be set dat die stoel variables arno den hof measure the factors given de keuring times there on more things that make en market attractive besides the great and there or other forces that determine de komt padded erfenis over company swf seen in a previous video om porters 5 vorsers die included link to that video description if you want to know more about that in voor je combine both factors bij pudding won om de horizon te lexus en one onder vertical axis and the white am into my en lo wie day to buy to matrixx like this debussy the matrixx de voor u zult inquiries kempi label te worden terms stars question mark's cash cow's en het dox we will go to them one by one beginning wordt de kwastje markt ventures of startups yugi start of pc questionmark die sar business is op redding vd loo relatief market share of evil eye shadow market share in een high growth markets day hebben de potentieel toen game market share and be kon stars evangeline of manager wel questionmark will gladly consuming large amounts of cash investments in order to finance at brood deed ervoor om ons always required for more cash de nee can generate squash en mars doen not succeed in the coming een market leader they might die generate index met market brody kleins after years of cash consumptie questionmark smith therefore be analyzed carefully in order to the chairmen whether they all were the investment required to grow market share images everthing s mingo en wel voor your question mark nrs nou turned into a market leader een star star business unit cbd high road market share in een vers kroon industrie stars generate large amounts of cash because of their high relatief market share het onze require lars in investment to fight competitors en mijn theorie van grow their current market share de cäcilie de to invest in for example marketing therefore of de palace en zout de cache generated troep revenue succesvol idee vers fruit company's zoet al is het soms starz in their portfolio in order to ensure youtube cash flows in de lont er apart van de sharon's dat starship voor de future there also very good to care for your corporate image of vooral hoe da's een man en flagship product in their product porfolio je van jullie after years of op redding in die industrie mark het brood might decline and revenue sterk neemt het is steeds your stars are likely to transform into cash cow's bicos op de lower rood reed competition will be comme les 4th which will decrease the investments niet het to maintain market share the post cashcow stil hè een large red market share in een stack meting amateur market revenue and profit expected to the high cashcow zwerver typically generate cache in excess of the amount of cash die de to maintain de business dit access cash is de paus to the milk vormde cashcow to invest in onder business units elsewhere in de bcg matrix typically stars' en kwastje mars cashcow ultimately bring balance and stability 2e porfolio business units in een slow growth of the climbing marcus wd small red het is market share a concert dox these units tip 3 breed ieven d mineur create norm consul een large amount of cash and generate berlie en af cash to maintain de business market share these businesses ar daarvoor nog zo interesting for corporations since there is still manning in volgt indisch business units that could be used in doen is met more potentieel doc sar likely to be down vest het oor league oordeel het you might know dus de ret designer movement het s bios of product in de bcg matrix thing to follow hij is zo cool succes sequence and louis usb use to blow to the first aid je cinder lifetime star dingen of en squash en marge becoming stars as they grow bigger and eventually turning into cashcow dit is no coincidence en ze becici matrixx ccs crone connectie met de product life cycle de question mark's 3% producten lesbisch dit ar en die introductie face this is one uw product sar be launched in de market star's edge bios op productie in een brood face dit is m'n sales at increasing interveste schreef cashcow sorry nummer shirley face when sales army your highest bidder eet of brood is slowing down beauty set race in de market en dook sar in de die klein feest de final steeds op de cycle en sales blind toeval of course of us be you ar veling het publiek om stars for cash cow's they might en de pc dorp sooner regardless of de market conditions nou wie evengoed een herstemming of wordt de becici matrixx das en houders compost how to use and practice let you something i can add sample' immagine de corporate strategy at samsung s calculate het de relatief market shares of het sexbios looked at different markets rood reeds in iets of de markets die s biochar in en place the ass bios in een matrixx according the resulting in de beach the matrixx onder right in our imaginair example it turns out that samsung's langer machines archer cash cow's de cache dat is being generate hier should be partly invested in de stars en de question mark's in additionally see that samsung s2 flagship productie boven de samsung galaxy smartphone en een samsung smarttv all stars eventhough de saus like an interesting place to be samsung must keep in mind that petition will be force within these markets and het major investments will be niet het de keep on top of the game continu us marketing en innovatie en efforts are required to battle rival suggest apple en sony indisch markets in freemove to the right with zie dat samsung als rest quite some ass bios in de questionmark squads voor die product lines which will be important to carefully and a life which of this question mark's heb moois potentieel to be kon stars and should therefore get moze de cache this be generated true de cash cow's theorie suggest that corporation shooting crease de nummer of kwastje mars in order to maximize scrub die jack experiment action de my question mark's de corporation' hash to experiment with de bittere chance that one will turn into star one day i'll ever kwastje mars we onze hef de be tested more quickly and efficiently in order to the side of which questionmark projects hef de least potentieel van future growth and should therefore be terminated in time los lille at stern toe samsung's door businesses who het experiment action komst phil ourson having a few drock's in de portfolio is no shame et al first of all it is important to learn from these books why is it that you were able to turn it into meestal de conclusie is drawn heer kent chirurgie helpt corporations de not make simple mistakes in the future i can in addition strether just shoot carefully ss what to do with your business p'raps there still time for return or on strategy dit is nog wat youtube doen en er zijn suggested de dox should simply be linked to date het oor die vest het ai persoon in fine this case the conclusion to grow with overlooks phinergy's en cross-selling possibilities between sb youth in de matrixx eventhough het product might be made of het goed stil holt great value to customers combination wordt ander product in de matrixx in mage en dit in arnhem sample de samsung gear watch happens to be een dok wat moet je doen even turns out that many of samsung's customer's fx' liet shows en de samsung smartphone die kon zo de feature that allows them to connected to december watch removing the watch van de portfolio simply because they do business good and potentially hoor sales of productie in onder poeder en careful analysis before they vesting dox is therefore recommend to quickly samurai's iping de pidgey matrixx is een great models to visualize een corporate porfolio en toen helpt base investment decision zon however i fosses zien dat de model is quite old and he sandra bax kevin de keuring times use the busy the matrixx der voor wisely keep in mind wat dit is floss er in identiek operations wil niet een balance portfolio of question mark's stars and cash cow's to assure positieve cashflow in de future of lesbiennes en landroof you go every company niets product in which to in fast cash and free company's product that generate cash and ever producten duties and surely be a cash generator' onderwijs in is wordless olie diversified company met de balance porfolio can use its strength to truly capitalize on its growth opportunities how would like to use this moment uw tank je wel voor de support en een postduif reactions dat weer verliefd onder previous video's is really means a lot to read your comments en nodig wat woedoe is truly helping out miljardair for go to work more business framework video's voor je guys that will follow soon anders channel zo subscribe like comment and remember loading your smart together with a brilliant see you next time [Muziek]