Digital Marketing Program - Week 4: Facebook Marketing

Introduction

• Welcome: Week four of the Digital Marketing Program by Local Enterprise Office.
• Focus: Using Facebook Business Pages for marketing. Upcoming weeks cover Instagram, TikTok, and Video Editing.

Initial Poll

• Participants' comfort level with using Facebook for business:
  • 0% very comfortable
  • 44% unsure of best practices
  • 56% do not use it for marketing

Fundamentals of Facebook Marketing

• Creating a Page: Steps to set up a Facebook page for business.
• Branding: Importance of branding your page with correct marketing elements.
• Posting Content: Key challenge is deciding what to post for effective engagement.
  • Use content strategies applicable to Instagram and TikTok as well.

Facebook Interface Overview

• Personal vs. Business Use: Join Facebook as a person. Business activity is managed via pages.
• Profile vs. Page: Profiles are for people; pages are for businesses.
• Finding and Adding Friends: How to search for and add friends on Facebook.

Social Media Algorithms

• Feed Organization: Not chronological; organized by interest via AI algorithm.
• Engagement Monitoring: AI evaluates content engagement to determine visibility.
• Content Prioritization: Facebook prioritizes showing engaging content to users.

Content Strategy

• Developing Interest: Balance between sales and engaging content.
• Blendec Case Study: Successful strategy includes sharing smoothie recipes.
• Content Types: Video, multiple images, link posts, and reels.

Posting Techniques

• Image Posts: Importance of size and aspect ratio (4x5 recommended).
• Multiple Image Posts: Encourages engagement and captures attention.
• Linking to Website: Best practices to drive traffic effectively.
• Creating Videos and Reels: Difference between video posts and reels; reels are more engaging.

Mobile Usage

• Facebook App: Similar functionality to the desktop; added features like scheduling.
• Meta Business Suite: Manage both Facebook and Instagram posts; schedule and edit content.

Analytics and Reach

• Measuring Reach: Understanding engagement metrics; importance of interesting content.
• Algorithm Impact: Factors affecting post visibility include content engagement and user interest.

Final Thoughts

• Understanding Algorithms: Key to effectively leveraging Facebook for business.
• Cross-platform Strategies: Techniques apply across Facebook, Instagram, and TikTok.

Questions and Interaction

• Encouraged participant questions and provided targeted advice for specific queries.