Lecture: The NEW Beginner's Guide to SEO

Introduction

• Topic: Launch of the new Beginner's Guide to SEO by Moz.
• Author: Felicia Crawford
• Published: April 1, 2019

Key Highlights

Revamp of the Beginner's Guide to SEO

• The guide has been rewritten and revamped after extensive efforts.
• It aims to be the number-one resource for learning SEO.
• The new guide is designed to be accessible and easily updatable.

Unique Features of the New Guide

• Design: Now includes scalable SVGs and alt text descriptions.
• Content: Fully updated recommendations to provide accurate information on SEO.
• Technology: Built on a new CMS to improve update efficiency.

Structure of the Guide

• Inspired by Maslow's hierarchy of needs.
• Called "Mozlow's Hierarchy of Needs."
• Chapters based on core SEO needs, foundational knowledge leading to advanced concepts.

Team Behind the Guide

• Britney Muller: SEO scientist, key content creator.
• Kameron Jenkins: SEO wordsmith, focused on content clarity.
• Trevor Klein: Editor, contributed to guide structure.
• Skye Stewart: Designer, created guide visuals.
• Casey Coates: Software engineer, supported CMS integration.
• Contributions from additional Moz team members and community.

Release and Community Involvement

• The guide has been read over ten million times, highlighting its popularity.
• Community feedback played a significant role in shaping the guide.

Conclusion

• Objective: Serve as a comprehensive resource for beginners and seasoned SEO professionals alike.
• Encouragement for users to explore the new guide and provide feedback.

Link to the Beginner's Guide to SEO