Travel and Tourism: Marketing and Promotion
Welcome to the Travel and Tourism channel, aimed at preparing students for ITC SE and O-level exams in Travel and Tourism.
Introduction to Marketing and Promotion
- Importance: Essential for creating awareness about products and services.
- Definition of Marketing:
- 1976: Management process to identify and satisfy customer requirements profitably.
- 2007: Strategic business function creating value by fulfilling customer demands.
- Definition of Promotion: Activities to highlight products/services, aiding in awareness creation.
Why Marketing and Promotion are Important
Main Functions
- Increase Sales, Usage, and Profitability
- Boosts sales volume/value.
- Enhances organizational efficiency (public sector).
- Improve Customer Satisfaction
- Meets customer needs, increasing repeat business and word-of-mouth referrals.
- Enhance Organizational and Product Image
- Creates a positive brand image, attracting more customers.
- Create Competitive Advantage
- Attracts more customers, aiding survival in competitive markets.
Impact of Marketing and Promotion
Case Study: Madagascar
- Volume of Sales: Increases awareness, customer base, and reconnects existing customers.
- Competitive Market Position: Attracts more customers, enhances brand image, identifies competitor activities.
- Customer Satisfaction: Satisfies customer needs, promotes brand loyalty and repeat business.
Exam-focused Questions and Answers
- IGCSE 2015: Impact on sales, competitive market, and customer satisfaction.
- IGCSE 2016: Two ways marketing increases market share (e.g., increased sales, positive image).
- IGCSE 2017 and 2018: Reasons for importance (e.g., competitive advantage, positive reputation).
- IGCSE 2019: Importance of competitive advantage (e.g., unique experiences, market share gain).
Conclusion
- Marketing and promotion are critical in the travel and tourism sector for maintaining a competitive edge, ensuring customer satisfaction, and driving economic benefits.
If you found this guide useful, like, share, and subscribe to the channel for more educational content. Suggestions and queries are welcome in the comments section.