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Web Content Evaluation Guide

Sep 24, 2025

Overview

This lecture explains how to critically evaluate web content for use in academic research, focusing on credibility, authorship, intent, and presentation.

Assessing Authorship and Publisher Credibility

  • Check who created or published the content; it could be an individual, organization, corporation, or government body.
  • Review the creator’s expertise and qualifications in the subject area.
  • Look for contact information, “About Us” pages, author biographies, or educational background.
  • Avoid using resources when the creator’s credentials or identity are unclear.

Determining Copyright and Original Creator

  • The uploader of web content (e.g., on YouTube, Reddit) may not be the original creator or copyright holder.
  • Always identify the original creator and copyright holder for proper citation.
  • Collaborative sites like wikis may not have a clear author, and content may be biased or frequently updated.

Evaluating Content Quality and Currency

  • Verify when the content was written, published, or last updated—not just the website’s creation date.
  • Assess whether content is still relevant and valid for your research needs.
  • Determine the purpose of the content: to inform, persuade, or advertise.

Identifying Bias and Supporting Evidence

  • Look for signs of bias and whether both sides of an argument are presented.
  • Confirm that claims are supported with references to research or credible sources.
  • Check if reputable sites link to the content as a sign of credibility.

Analyzing Presentation and Reliability

  • Credible sites are generally well-designed, maintained, and free from excessive ads, dead links, and language errors.
  • Be cautious with sites that may be satirical, humorous, or intentionally misleading.
  • Consider the website’s country of origin and quality of translation.

Verifying Information

  • Cross-check the information with other reliable sources, both online and offline.
  • Only use web resources that meet these evaluation criteria for academic assignments.

Key Terms & Definitions

  • Authorship — The identity and qualifications of the content creator.
  • Copyright Holder — The person or entity with legal rights to control the distribution and use of content.
  • Bias — An inclination or prejudice for or against a particular side or viewpoint.
  • Wiki — A website that allows collaborative editing by users.

Action Items / Next Steps

  • Review the evaluation criteria when selecting web resources for your assignments.
  • Practice assessing the credibility of at least two web sources using these guidelines.