How much has Maicih achieved per month? 300,000 packs per month if only 20,000 means 6 billion, yes, Coach once sold 6 million chips, boss, out of the past 15 years, coach, I wanted to close three times, I wanted to close three times, I wanted to close three times, what was the biggest decision that ever caused the biggest loss, seeing other people's target boards was to build a restaurant, coach, oh, I once built a restaurant until finally it went to several countries, I didn't expect it, yes, I did n't expect it, now it's more than 15 countries, what is the most effective Maicih marketing strategy? Most effective today I am very happy with the arrival of the king of chips how are you good thank God coach awesome awesome today we have been planning for a long time yes we have planned for a long time yes the plan was cut off by covid yes cut off by covid really really really busy what? busy but still Maicih busy Maicih yes Alhamdulillah still Maicih many people don't know the story of Maicih from the beginning he yes what is the story of Maicih actually? Who is Maicih? Legend from where Maicih is a fictional character actually so it's really a pure brand, but when it was developed it was very lively, yes, in the end there were anecdotes, there were also many developments, each perception in the audience, in the fans and we let it be, actually at the beginning, so actually it was a purely fictional shop, actually it was a brand, there was no relationship between this grandmother because there was development, there were also forms and various legends, then they started to be made up, right, right, so it started to be connected, right, even though there wasn't one, okay, so at first, how was Maicih when I first built the brand, the story of the initial idea, why was it called Maici, then at first, how come the chips could have various levels of spiciness, okay, at first, actually, because from hanging out, actually, in Bandung, the culture of hanging out is very thick, right, hanging out from junior high school friends, high school friends, college friends, we used to hang out, one of the most monumental was at the bookstore at Seven Heaven bookstore, well, at that bookstore, we finished selling books. Usually, we ate whatever we wanted, snacks and so on at that time. It was triggered eating spicy chips at that time with friends then I said at that time I have a better one the title is not for sale yet it's just new ah this is less spicy like this is less savory I have I have a recipe I have more I imagine there is something better then finally at what hangout at the next hangout or in the following days I brought it ba nah when I brought it ih delicious this Bob eah just from there the idea arose with my wife ee sell it well when we wanted to sell it we thought about the name right think about the name first it seems like Bob chips don't fit dehak suitable yes not suitable not suitable spicy chips Sundanese so very Bandung Bob chips or my wife's name chips m not finally we looked for figures who could be the easiest medium so we chose Sundanese names the names before there were several name choices first there was Ipah which was very Sundanese Ipah eroh Ijah and so on Maicih was chosen at that time there was also Monumen there there was there there was momentum first we started from the Twitter medium first coach well on Twitter it developed at that time yes alay language oh where If you say thank you it's ma acih yes if you say both machama well like that well maicih entered at the right moment so we chose maich the most appropriate pronunciation and at that time the alay language was booming so it benefited from what momentum also actually what year was it 2010 coach 2000 Oh right 2010 yes yes yes yes and at that time there were no shops yet there weren't any yet there weren't like it hadn't spread everywhere yet only in se heav that used to be in that bookstore on Jalan Raden Patah in Bandung only one place that only one place because it started from there from the beginning of the hangout it was sold How was it sold first yes bring a box bring a box then ah straight away heeh how much do you want to order well earlier the question about the level developed in the following months because I brought it sometimes spicy sometimes too spicy sometimes not spicy enough it was unstable like that because the name is still trying Yes my friend my high school friend is called resi he said Bob you should make some spicy some really spicy some not so spicy so that it can accommodate all my friends well that's where my wife and I thought oh this seems like we're making levels well that's where Maicih's booming point is because it was made into levels in the end people became games right sis so it's like a game so can you reach level 10 He like that well it actually became crowded so it became a challenge right back then social media wasn't crowded right not yet at most there was Twitter Twitter only Twitter also couldn't post pictures right back then you didn't have to open new links again right that's how come it was so crowded on Twitter because it was indeed ee the only platform where at that time junior high school friends high school friends college friends actually gathered Oh so before Twitter there was Facebook yes Facebook wasn't yet too able to get the moment and indeed at that time junior high school friends where where ee what was the first market share of our consumers the first early adapters like that they really didn't open Twitter so it wasn't because by Design wow twitter seems like it will be crowded because consumer friends are on Twitter that's all actually and it turns out Alhamdulillah it boomed so yeah that was a blessing from Allah through Twitter at that time he what was unique about the way of selling on Twitter at that time on Twitter people were waiting for information actually people were waiting for information where we were hanging out from S Heaven it was impossible to accommodate because we had trouble actually in the beginning everyone rushed to Seven Heaven to the bookstore until there was a long queue ee there were 50 people 100 people finally it was split up because the other neighbors this this what so finally we moved around it was even more crowded it turned out when we moved so moved to SMA 2 moved to SMA 5 moved again so at that time because there was no place so we had to move around moving around so actually that eh actually minus yeah actually minus actually k didn't have a shop but instead it became a plus we we Twist it cool yeah cool cool cool then there was a term generalenderal-general what is generalgeneral used to be a term for distributors for reseller Oh, reseller has started to form, right? Resellers have started to form, we call them generals at that time, yes, if now it's over, yes, distributor, distributor, reseller, reseller, so General, that's how to become a general. How at that time they had a sales spot where when the sales spot they opened the car, if in the past, right? Oh, so the car was parked, open the trunk there, Maicih chips, all of which actually I and me didn't have a car, in fact they were the ones who had the car, I didn't have that. When we started, we really didn't have any facilities like that. What motivated them to become resellers? I don't know why, yes, because the demand at that time was already quite busy, yes, Allah gave blessings for about 6 months, 7 months, it was very, very fast, and in fact, that was also the challenge, coach, when it started to get busy, we were also confused about how to produce it, because at first, it was just hanging out and then it was just for fun, yes, it became big, we didn't measure it, actually, my imagination didn't reach that point. That's why many are stuttering and many are also surprised that finally we learn to learn Wow, learning is important, yes, about the chapters on leadership, chapters on management, chapters on systems, it's not easy. The first 1 or 2 years are confusing, so many people think Wow, if it's busy, it's good, then if there's a lot of demand, it's good, but if it's not ready, it's not good, actually, because that's where competitors appear, other headaches also appear, if the system hasn't been formed, it's also confusing, actually, what's the most confusing, what's the most confusing, actually, the production system, more precisely, this production, there are people, right? Actually, human resources are the most important, where is the sow, what is the sop, what is the sop? In the past, we only sold, we didn't think, we didn't think about the backend, we thought about asking, selling, selling, marketing, that's all, while uh, the sequence is very long, from production to suppliers, suppliers must also be found to be the most appropriate time we start, right, I can't imagine that cassava has to be like this, it has to be like that, cassava is everywhere, there's even a mafia, yes, coach, is there really a cassava mafia? cassava mafia where this cassava is for some for some ee big names have been locked in the farm we can't take when Maicih booms there is there is also momentum for them Wow this maichi must have taken this play the price and supply-slya like that the supply chain is played that we who are just starting out what should we do actually confused also How to negotiate and so on means at first I didn't expect it to be that big didn't expect then ee the supply That means at first just buy at the market like that yes just buy at the market yes just random but when it finally soared high you thought it was impossible so Dipar then the price was also different yeah maybe it didn't fit right well that's what wow turns out to be very complex about this system like that okay this is interesting because when Maicih boomed everyone saw wow this is a new idea yes food is leveled up to the back is leveled up like that right but e fast no competitors appeared very fast first by selling that also you know selling in what is it called right in cars too, I used to do it when the platform was only on Twitter I once counted one by one with my friends and team until there were 100 brands emerging 100 brands more than 100 brands emerging in the same market share with the same leveling method with the same marketing pattern, meaning moving around without using a resellership system store Wow, it's also confusing, so ee yeah crazy actually the highest turnover maiciih has ever reached how much per month per month at the figure ee 300,000 packs per month 300,000 packs how much now just multiply it now How much is one pack how much huh per pack some are Rp20,000 some are Rp25,000 if only Rp20,000 means 6 billion yes Coach once per month wow selling chips 6m Boss heeh crazy and that's in my opinion because but the sustainability sustain means between sustain right there was a Peak ever yes there was PIK but on average how much 1 2M 12 m because and in the 6 m position, coach actually it didn't reach the most optimal point because earlier we met the Singkol mafia, we met a system that wasn't stable and so on. I think it should have been more than that but we weren't ready. Yes, that's what we're fixing. How can we get to that point and more than that because actually the back end should be fixed behind it, okay, now Maici has changed to no longer using cars, of course there are obstacles, yes, it causes traffic jams, causes traffic jams, now it's gone to what, eh, retail chain, yes, retail chain, modern channel, yes, modern channel, there's GTA, there's modern trade, there's ee, what's more, traditional trade, there's ee, and also opening up to exports, coach, oh ah, entering exports, entering exports, eh, to Japan, the Netherlands, Belgium, Australia, the Philippines, Malaysia, Singapore, and even the Emirates, eh, in Europe, it's quite large, yes, big, yes, so it's quite distributed quite a lot, that's why we have a tagline, explore spicy spices, meaning explore, explore the world, actually with these chips, like that, colonizing, yes, we used to be colonized because we colonized spices. spice colonize spice colonize Yes so the tagline is explore spicy spice is it easy to sell ee chips in many people's dreams of entering Wow supermarkets enter Alfamart roughly if new players want to enter Alfamart directly yes it's allowed or not actually but it's not strong well if we talk about Strong or not ee maybe friends can also see on Vlog coach also many yes we want a price war or we want a value war If I prefer value because if the price is definitely value Wow it's very difficult our senior friends friends who have ee what more capital and so on we have lost from the start but if we talk about value we talk about building a community we build a fan base will be much better so if friends are just starting out actually that's what must be maintained in my opinion yes choosing there is safer more safety but it is indeed more confusing because we are talking about value yes resellers still exist until sek still exist still exist even actually if we are the key to entering the retail chain is the reseller or distributor not us as the principal so those who have capital return model how much percent of that return is another chapter again about returns eh if there is a return it means that 2-3% because the returns that we maintain are actually reject returns but if expired it doesn't actually that's why we have committed from the beginning how it will be distributed from the beginning of the agreement it is clear that you buy this for this price and so on so if there are friends who want to take that opportunity it has been calculated from the beginning Okay if you enter Alfamart, for example, eh many people don't know eh how it works how it works we have to perform actually perform in the sense that when you have entered a modern retail chain like Alfa, yes, they do have a large distribution, yes many so that when they enter it means they also have a certain cost calculation where when they enter it must perform must sell must sell So that's what I said if our strategy is value, people will chase there but if the price, in my opinion it is difficult, yes if it's only a price strategy, meaning the Low Cost strategy and so on will be difficult because there are already those who are cheaper than us Right what is being done maici to be able to maintain the brand can maintain so that people keep coming and looking for yes if we focus from the beginning then that's why our PR at the beginning e after the boom we contemplate is about back and production yes coach that's why if what we serve is eh what is spicy spices right that we are committed from the beginning that friends enjoy is spicy spices not just spicy not just singing spicy which yes just like that but there are spices well this spice is the story that we build the narrative that we build so if we talk about How to make Maicih at the current level yes the story is what is continuously strengthened the narrative is continuously strengthened about spicy spices about Why does it have to be Why does it have to be maici that explores like that because we do have a message that has a message we have what is it called okay have ee the goal is to popularize spices that these spices are indeed typical of the archipelago coach promoted through where from the beginning it already exists yes in the commas it already exists already exists spicy spices we don't mean distributed it means communicated to he social media or Oh social media yes obviously social media let's try it spicy spices spicy spices coach This is a bit heavy, yes, it's a bit heavy, heavier than the other friends, right? This is the content 80 Grang, this is indeed a Legend, this is indeed a leg, thank you for those who have never tried this, I am a lover of spicy cassava chips, only the spicy cassava chips are wet, oh okay, using chili balado or Heh balado, it's rare like this, yes, yes, and this is savory, right, what's the name, the crunchy part is also not, no, in the end it becomes wet, right, right, right, right, indeed, indeed, Legend, right, right, Ang sells, right, right, Amen, thank you, than thank, there are many snack brands, yes, there are many snack brands, what category are these, so if they compete with each other, who will fight with Maicih, can you mention the brand, yes, if I think about it, our senior friends, yes, our seniors, there is Kusuka, there is Qitella, that's the opponent, yes, because of that, but it's very different, they are more into sweetness, right, this is more spicy, that's why they have spiciness too, coach, maybe maybe seeing us spicy, maybe seeing us in 2000, how much do I see? in 2014 or 15 have started to develop also have spicy although the spiciness is not leveling like ours yes Ben there is spicy balado spicy various also means there is still uniqueness yes right there is still differentiation yes but if for example in terms of class or really multiple products yes clearly and they are ee number one they yes so far in Indonesia like that ee cassava chips really they we cassava chips yes clearly there must be a benchmark so we are indeed trying to compete healthily with them yes there are acquaintances do not know each other have been approached not yet should be introduced yes after this will be acquired yes yes maybe yes maybe will meet also and want to be curious also want to meet yes acquaintance now is the era of collaboration who knows can share production SH share exportul he nah sort now hes sport also uses resellers yes distributors right so looking for distributors he how does it work if export for food is not easy either yes not easy there are requirements right means for example like in Japan we have to do lab tests several times heeh until there's even something funny right there besides cassava chips there are other SKUs right there are basreng there are batagor well when we ee want to enter bas reng we look for the type of fish oh so the face of the fish we get to this which one is it like the mackerel looks like what it's really funny because when we go to the supplier we don't know what the face of the fish looks like so we really look for this this this face of the fish what kind of SpongeBob there is fish Well that's really looked for so it's that detailed for several countries especially like Japan and America yeah so indeed to export food it's that detailed for several countries but for countries like ee in the African region it's not really strict but for Japan it's very strict especially if the export has been talked about yes there was a chapter on fish there was a chapter on ee agricultural products it's very ee ee what they're very careful but don't worry if friends for example start too, just follow the procedures because actually from BPOM in our country too If it has passed BPOM in our country, then also DEPC in our country, actually the standard is okay, okay, okay, the only problem is that the permit must still be followed, it must be followed, it's impossible, we process it in Japan, it also takes 1 year, why do you have to go back and forth to BPOM, then the next step is, uh, yes, the lab test was earlier and the one in Japan really pointed out, I want this lab, so it can't be careless, yes, it can't be careless, so it can't be, what can't be, ee, what we want is indeed from what they want, so after it has been passed, he, right, this is an important question when we choose, for example, Japan, heeh, there is no guarantee that it will sell in Japan, right, how can we do it so that we can at least have an idea of how much the sales projection is so that our efforts in making ee permits are not wasted, not wasted, because the numbers come out, right, coach, what I mean is, eh, before that, there must have been research in the sense that we also did execution by data, also before processing it, there were already those who asked for it, in the sense that they asked for this, right, we are lucky, coach, we are a rich country, right? Yes, that's why we are spread everywhere when we can enter everywhere because we have fans there, we have an audience there where they miss Maicih, miss Indonesian food, those who study there, who work there, who also do what, ee, state duties there, ambassadors, so there are many who promote us, they already exist, they already have their own market share. For example, in Japan, there are already Indonesian citizens in Japan, it's quite large, there are up to 100,000 if I'm not mistaken. h well that is also a market share itself that will promote to others, right Well from 1% 2% alone we can measure it actually it's already okay okay okay well the market That means Indonesia is still yes initially Indonesia initially Indonesia but we, yes earlier eh we do business eh following people so these Indonesian people are there we follow there they will be happy to promote because in the end like in Japan it reaches the natives too finally the Japanese people also eat And they have their own requests for example like in Japan the funny thing is there they ask for basreng level zero aka not spicy Heeh so the demand for this level zero basreng comes from Japan first not from Indonesia oh because it's native Japan then the Thai people ee there we Mas enter the Asian Mark distribution there Well that's the gathering of Asian people from Indonesian people reaching Asia Asian people also promote to others like that How big is the revenue for one country How big is the export for exports for example Japan like that if the comparison is overall yes coach if the size is actually quite large 35% coach, is it true that for maici h, this is 35% export, 65% is national, okay, that's where we finally thought, wow, we have to process this well, yes, we have to stretch the market well, that's why we How to make this maicih relevant to me, I still imagine that it's only 5%, not 10%, that happened since 2018-29, especially during Covid Boom, oh so, why is this getting bigger, huh? Well, that's when we started thinking, we don't just think, eh, what, national distribution, but international distribution must be sorted out, yeah, yeah, so we created a division back to the system and so on, wow, if in countries that are probably the most inclusive with African tongues, maybe Africa, Africa, in fact, Africa is a position that we have n't penetrated yet, oh so, that's why that's the provision when we Mas Indomi is really selling well, that's right, kach, Indomie and maich should be really good, right, African people should feel that, right, you have to give that advertisement, Indomie plus, it will definitely sell, right, I'm waiting for Indomi to come to you, approach, amen amen those hopes mahoh so it is indeed organic like that yes there is a request then followed there is a request followed until finally to several countries yes unexpectedly yes unexpectedly coach eh total now it has been more than more than 15 countries meaning maici growth from the beginning heeh average on Twitter Now how many times has it doubled yes doubled with exports with Is it true wow that's our dream actually when it's already ee what makes the organization better system better like that yes want more than that yes have experienced a decline no oh yes have ever had the answer Why has it ever been like that back again the system n not okay what happened what kind of system caused it to go down unclear roll unclear roll e then roll the most the most the most the biggest yes organizational structure roll-nya What is an example of me and my wife eh I who yes if the CEO is the chief everything officer everything is done by myself all done by myself yes Finance yes marketing is actually not right like that if we want to develop yes meet expert people that's why in the last 2 3 years coach especially after covid we really fix to ee make a better system See who are the rolls and so on even we got to Eh have what have conclusions have decisions even create two different companies one for production one for distribution so that the focus is different and in both of them I'm not the main director So I'm M owner but the first thing oh this is the ceo who is the cfo who is the cmo who I'm really just the owner because it turns out after running oh there are rolls yes there are roles that I'm not capable of there there are people who branding it turns out to be better here marketing is better here well that's where it finally is possible for us when 3 years ago starting 3 years ago it seemed really hard yes already m dizzy thinking about it dizzy too e the cost like that but yes it has to be done coach development how many products are there now Now that means eh there are already 9 SKUs 9 SKUs actually not many actually hm but eh because we were by data first, let alone buying data, yes basically hardardedor makes up to more than 20 SKUs, there are times when Ben is jealous, jealous because buy intuition is not wrong, intuition is not wrong, but there must be driven by data too. Well, that's a lot of learning, yes, in the past, intuition is wrong, billions have come out and so on, billions are lost, yes, that's a lot of learning, that's why I said earlier that in the past 3 years, we have really improved and that's where we finally made a decision, what was previously a cost center, how to make it a revenue center, that's why we made the name Mama Incu. So if the production company is called Makici, if the distribution company is marketing and branding, ee, there, all of them are called Mama Incu, so how many people are there in Mama Incu? If there are dozens of people in Mama Incu now, there are dozens of them. Basically, their work is marketing, distribution, BR, marketing, distribution, branding, that's where the focus is, coach, then also the system, but if in Maici, the focus is really on production, that's product A, that's friends in Maicih, eh, does it involve 20 to 30 people, not many, not many, I used to be in a position coach my imagination yes in the past yes in the beginning it seems like to do all this I need 500 people wow 1000 people because looking at the business model yes frying manually it turns out when there is a machine oh no yeah it's not like that production where By the way Bandung in Bandung coach in Bandung oh well it turns out we used to have up to 100 employees coach once reached 100 production only that's not talking about marketing and so on it turns out when it reached 100 now it's 20 to 30 it's even better that 2030 efficiency back to the system yes great yes right system yes the system is important yes important coach ah in in in what is it called in the production process is it already ee machine or still fried manually like traditional if the spices are maintained manually Because after all it's different yes different For example like if the coach just tasted there were spices that were indeed maintained like that the texture well that wasn't changed but from the chapter after frying the chips to packaging it was already full machinery already machine so there was already what is it called in the term continuous frying fabrication so it's been running continuously so that a day can produce a lot but when Mrs. Bub is still guarded, some parts are still like that because if when in the machine it's different maybe I haven't found it yet Ee because we want the seasoning since 2010 to still be like that I haven't found it if using the machine it's still the same I haven't found it yes yes yes yes so it's really not easy to run it to this scalability but it turns out that after being systematic the number of people is actually not too many actually not too many more focused more delicious more calmer calmer first right dizzy so what is the biggest lesson if building a business from zero until now the most valuable lesson is What is the most valuable lesson actually if my chapter I feel Be patient, coach, because there are friends including me who are also like that eh who are indeed rushing but the system is not stable we we look here and there we focus on other people's target boards while with our own target board we have to be patient not looking here and there I was once influenced by that too seeing other people's target boards then getting impatient so rushing The most affected is actually mental because in the end when I was struggling with my ribs I experienced many things that became Miss ee I have, yes, I missed management, lost money, yes, lost trust, yes, self-confidence, yes, I mean, lost self-confidence, then also even the factory caught fire, also coach, the factory caught fire, there was a fire, well, I saw the factory on fire, not if the contemplation is my fault too because I want to pursue faster production while not everything is right, now when it is right, yes, there is already mitigation, there is already a way so that it doesn't happen, if it happens, what if In the past, the fire, Das h, was gone, all gone, yes, finished, coach, then I thought, yes, how come, while also in that position when the fire happened, I just had a child, well, entrepreneurship is also related to that, yes, Coach, yes, I mean, I've never heard it, I never knew, never knew, so when there are things that people don't see, it turns out that the journey of an entrepreneur is like if Steve Jobs said it wasn't easy when he built it, he also built a family, wow, it's amazing, Steve Jobs even said it was difficult and we in Indonesia, there are many like that, yes, building, yes, building a company, yes, building a family too, yes, it's not wrong and it has to be like that, but it turns out that it's a very difficult chapter to juggle being a father, so when the fire happened, heeh, stop production, right, stop production for how long, a month, 2 months, a month, 2 months, build a factory again, build a factory again, ee, the demand is at its biggest because usually in the month of Ramadan and Eid al-Fitr, Maicih is big, there's a momentum like that, so at that time we had to stop production, finally, what coach, are some offices, this is the finance office, this is the admin office, it's used for frying while waiting for the new factory to be finished, wow, yes, it had to be like that, yes, coach, so the lesson is to be patient, yes, be patient because everyone has their own fortune, everyone has their own time, every time there are people, that's what has to be iterated continuously, how do you find a leader who can be delegated, wow, this is a difficult question because I'm still learning about that because a good leader never stops learning, oach, so seeing someone who has leadership capabilities, eh So being a coach is really hard, right? If you're a coach, you just have to follow, right? Follow these steps 1, 2, 3, but when we give chat knowledge to our team, that this leadership still has to be revalidated and right, actually, starting to give Tras, actually 1, 2, 3, ee, that really has to be tried, coach, when what, in my terms, my belief system is learn do coach, when I've learned, we do it, then we can coach, before before we don't, we can coach, but after this coach, yes, they really have to do it too. I mean, going through that phase, learn do coach again, cool, cool, cool, wow, cool, cool, the snack industry is still exciting, it seems like many SMEs are also brave, right? Now, entering this industry is still exciting and my benchmark is always. In the past, when I started, my senior friends already had coaches, yes, so it was still wide open, now I'm in this position, yes, my friends are starting out, there will actually be opportunities too, and I'm happy when that happens because competition brings up bring up passion and bring up if they live we will also live the ecosystem is built right Coach yes because yes Nike can be big because there is Adidas like that yes ee Apple can be big because there is Samsung if not then just stay quiet like that so in my opinion Curuk market is big both in Indonesia and the world which for me is actually big target is India coach India is also snacking yes and spices and snacking is also bad actually but we have to enter the culture because the language is different in each region like in us actually there is Sundanese there is Javanese but they are really one region you can't if you can't speak Javanese don't enter here oh like that well India is quite like that oh that's what Wow this is exciting yes so the dialect of each region is really regional still very strong regional very strong for example If for example I was told by my friends in India that Sarukan will not sell for example in the Java region for example because the Sarukan can't speak Javanese he has to enter with if here what is it according to the micro influencer according to the dialect like that great now this this this is exciting and the big opportunity is big what is the big opportunity for India we have only talked about India we have not talked about China and so on so with a market that is still this big e what is the Maicih Marketing strategy that is currently running what is the most eh most effective most effective collaboration coach obviously yes collaboration collaboration with all parties especially those who have distribution channels actually that's why those who are watching here who have distribution channels we are chatting yes Ken because because we can't grow alone eh there is indeed a big narrative about We explore spicy spices that was conveyed earlier but still explore exploring spicy spices spicy spices This is brought everywhere still needs people coach now that's what I think I don't have the reach to India I don't have the reach to Taiwan I don't have the reach to China but there are people who do we sit together meet in the middle where we can get mutual benefits that's what is always pursued never think we oh to India itself we go to Africa itself never think like that because it won't reach Yes that's right in my opinion it won't reach That 's right, that's right, when we think about it ourselves, we want to hold everything ourselves, it's not certain that we can, maybe our resources have to be more expensive, bigger, right, and that's also why Mama Inchu was built by Coach, actually, from a call center to a revenue center, because we experienced it, eh, we need help from other people. Well, Mama Inchu's position is that we also want other friends in certain positions, whether it's the branding chapter or the distribution chapter. Can we be together in where, ma, what can we do? Maybe our experience can be used by other friends, especially in the F&B chapter, let's not go anywhere first, F&B. Maybe we can help, for example, Oh, Kang B with his maici, it turns out he's been here, here, you can try it, and if possible, collaborate. Why not, if now people buy food because it's viral, if it's not viral, can it still sell, in my opinion, coach, it's still because, yeah, viral is one thing that is indeed what is momentum, but we want momentum to continue, momentum, if possible, it's the most ideal, but in my opinion, our pursuit is not viral, which coach had earlier convey that we want to sustain more importantly sustain viral songs because many viral brands have also fallen, not just here and I also lost eh this coach e earlier when we were in the Twitter era, there were 100 brands, until now maybe only brands from the time we built it, coach, yes, that's right, in my opinion it's a shame, that means there are things that are not maintained, not sustainable for me, yes, that's because the goal is to go viral, if it's sustainable, maybe it will run again, if Maicih itself has ever experienced the lowest point in running a business, wow, my low point, my low point is so many, not the lowest, until I was confused about which one became a fire, yes, then I had ee position from the past 15 years, coach, I wanted to close three times, I wanted to close three times, I wanted to close, first a fire, then also ee lost billions, until that loss, it really fell down the stairs, then stepped on, stepped on ee e cats and so on, so wow, why did you lose HR coach, the system has leeks, finally there was corruption, oh corruption eheh people whose titles I trust but because the system is unclear so unclear there are leaks playing with suppliers playing with distributors and so on so that's what's most affected actually hit mentally wow I actually trust these people so the trust chapter then the third is when covid actually when covid I wanted to stop because during covid besides everything also went down yes coach but we also experienced in those times I as a father my child was blessed with vsd coach so eh there was a heart leak so forget it later this business first think about the child and so on but think why if I don't continue this what then there are also many employees who depend on so actually ee if there are low points actually many are low points that are mental chapter really mental chapter if money can be sought but mentality must be built really yes if the mentality is strong money will not follow again but when I experienced it I didn't think like that yeah basically it was just a mess but what how to get up again what to do What to do what can strengthen it back to ee reminding the initial purpose of this being built yes coach eh when at the beginning of building it my wife and I thought about wanting to be a blessing for many people yes that is strengthened again like that Because at first it was very simple to get a blessing for many people yes we only have a small circle we want we want to get married the marriage must have benefits and so on but after getting bigger there are many who depend on us yes so we are no longer fighting for ourselves that is the most strengthening and back again yes if spiritually yes we ask for help from Allah for help yes Allah we want to be a way of blessing for many people also who are we actually who gives the blessings also Allah enables us to be the way that is that coach and indeed for example 3 years ago before going anywhere eh before I built a system whatever before the meeting many times that was done first umrah coach wow this is dizzy let's do umrah first eh maybe friends have their spiritual path each one yes but it does have to be te how important is spirituality for business is there a relationship or not oh there is a very strong relationship coach in my opinion the most important yes most important eh because that chapter is what should be even stronger if I as a Muslim, of course the mainstay should be the Quran and Sunnah well that was once in a chapter where I, Abdurrahman bin Auf, what did I do in the past, looking for this, how come they didn't have Twitter, there wasn't Instagram and so on but how come the distribution was so big that it got so big that what was sought actually we actually already had those lessons, we just missed them because we were more focused on eh eh tangible even though they were the companions of the Prophet also had strong intangibles that's important yes important in my opinion important and related yes it turns out spirituality and business are very related so when I did Umrah I got insight or insight when I did Tawaf eh I was with my child and my wife and my child, I was doing VSD and then I was pale, wow I was dizzy but I didn't know it had to be finished, yes it turned out that in the middle of the road there was something give me a bottle of noodles drinking mineral water there are people who are mayunging there I think when doing tawaf we really need the help of many people it's impossible for us to be alone it's impossible for this family of four to want to do tawaf as simple as that seven rivets are small even though they still need the help of many people help wow well there I thought wow this is true I have to partner with the right people meet yes chapter meet this coach too ee what yes meet good people again no no no no I don't have this platform to convey this meet the coach too and meet people again it's impossible ah never mind I can do it alone well that has to be broken actually Yes that's true especially nowadays yes 2025 yes yes 2024 2023 is there a difference between 2024 200 and 2023 sales or growth since the pandemic this pandemic wanted to close but in the end it didn't continue even to export well what is the difference between 2024 and 2023 many people say Wow 2002 ee four what dark and so on how is that not in my opinion it is still safe yes safe and yes bright spot yes if I say even 2022 2023 if I point 2002 2023 that is the point of Maicih's revival in my opinion if I were a coach because in 2023 that's when I actually did umrah well back from umrah I found my way eh oh this has to be like this has to be like this has to be like this and continue to be carried out and indeed in the end we still have to be disciplined yes coach when we already have planning and so on discipline is also that during from 2023 2025 until finally the current packaging until the current logo that meeting iteration validation continues coach with various coaches with various sources wow crazy if my friends say wow you tea you tea there is no other life like that meaning others can still do what do what there are some friends who you mah from day to day meeting again meeting again It's like this meeting again meeting again yes indeed it has to be like that if in Seven habits discipline will set you free yes with discipline we will be able to do everything automatically that's what I mean if I used to be disciplined in studying the Koran maybe now I can study the Koran without not being imagined also I can do it myself if I used to be disciplined in playing the guitar maybe I'm really good at it that's because of discipline every day well that's what we build discipline discipline meeting to meeting meeting to meeting so that one day if the coach says yes until autopilot yes until autopilot wow cool what's the biggest decision that ever caused the biggest loss seeing other people's target boards is to build a restaurant coach Oh I've built a restaurant e I've built Oh this is not numb either Oh I had time to build a restaurant called warung maici warung maicih Heeh I've had one What's the food the food is Indonesian food combined with maicih seasoning and maici chips if with friends they say to friends coach like that yes e there is there is there is there is there is also a consultant that's premature they say premature so yes actually because seeing other people's target boards seeing other people how can they develop there is there is this segment there is this segment even though we are not the right time maybe that's a decision wow wow wow big mistake had time to make branches also had time to make branches how one branch or one place or one place coach one place but finally closed closed like that instead of e learning from there and ending and stepping back not made again coach I made bakso maicih Okay so if WarOng maicih the concept is Nusantara concoction plus crisps like that ahah wrong this wrong already made bako made bakso stubborn stubborn Actually stubborn thank God yes but what eh driven by data is lacking that's where I learned Ah this is really by feeling by intuition only very confident you speak by feeling well that's coach finally closed also closed also thank God like that well from there what in Sundanese is there no redet loss loss loss loss there new Wow yes yes like that but if I discuss it with my wife and the internal team it really has to happen it has to happen so that we learn that it has to be driven by data must build a money system learning is expensive oh expensive other people can already buy a car what can already buy a house where do I throw it away for mistakes and learning sor still family yes no no not yet e Venture capital at Oh no not yet all still bootstrapping yes bootstrapping bootstrapping but it does involve not e not just family but people with the same values same values yes but not there is private equity no wow 2025 in the future he see how to optimize if my wife and I launched I am Optimizer 2025 so it must be must op must optimize that's why at the beginning of the year we started with e what rejuvenate the brand yes with this brand rejuvenation now the logo is like this e then the mascot typo-yes typya logo we really build seriously all must optimize like that with the opportunities that already exist we must be able to e relevant and respond to the opportunities not just opportunities then we stutter this opportunity what to do yeah that's what might e make us big 2025 this is optimal yes must be optimal must optimize wow cool Bob thank you so much today ready thank you coach really cool eh next time we can be invited again yes May we discuss about scaling how How to scale business maybe next time I go to the factory ready must we shoot in the factory may dong yes exciting friends what to learn today comment below and don't forget to buy this Maicih, this is the brand, this is the logo, don't get it wrong, don't get it wrong, don't let there be fake ones, right, friends, this is a legend, Amen. As long as I eat these chips, they are still the best, thank you, my coach Tom MC Ife, greetings of enlightenment