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Launch Insights for Panels Wallpaper App
Oct 11, 2024
Panels Wallpaper App Launch - Key Points
Introduction
Launch of a wallpaper app called Panels.
Encountered several mistakes in communication, especially regarding the app's UI, purpose, and pricing.
Acknowledgment of public disappointment and personal responsibility.
Purpose of the App
Address frequent inquiries about wallpapers used in videos.
Aim to promote artists and their work by providing a platform on iOS and Android.
Collaboration with a developer initiated a year and a half ago.
Inclusion of a few hundred pieces by various artists.
Unique Features
Ability to view more work from artists and their social media links.
Mix of free and paid art to support artists.
Pricing and Adjustments
Initial backlash about high pricing; efforts to remediate include:
Removal of third-party ads.
Offering free 1080p wallpapers with non-collection pieces.
High-resolution wallpapers available for free after viewing an ad.
Introduction of a $2/month ad-free tier with full resolution access.
Panels Plus
: $12 subscription to unlock all collections and future premium art.
$50 annual subscription aimed at power users.
Artist Profit Sharing
50-50 profit split with artists, based on a model similar to YouTube.
Flexibility for artists to host their art elsewhere without exclusivity.
Privacy and User Data
Initial confusion over app's data tracking permissions.
Correction of overly broad tracking disclosures.
Emphasis on privacy: app usage without account creation.
App Criticism and Future Improvements
Acknowledgment of design and functionality critiques.
Efforts to improve the app's design, especially UI/UX for iOS and Android.
Clarification on AI-generated art usage and "AI-enhanced" labeling.
Plan for future updates focusing on memory efficiency and native coding.
Future Plans
Weekly art drops and regular updates to the app.
Encouragement for artists to contribute through a Google form.
Transparency on development progress and future plans.
Conclusion
Acknowledgement of challenges and lessons learned from public launch.
Commitment to earning user trust and enhancing app value.
Open invitation for feedback and engagement with artistic community.
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