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Launch Insights for Panels Wallpaper App

Oct 11, 2024

Panels Wallpaper App Launch - Key Points

Introduction

  • Launch of a wallpaper app called Panels.
  • Encountered several mistakes in communication, especially regarding the app's UI, purpose, and pricing.
  • Acknowledgment of public disappointment and personal responsibility.

Purpose of the App

  • Address frequent inquiries about wallpapers used in videos.
  • Aim to promote artists and their work by providing a platform on iOS and Android.
  • Collaboration with a developer initiated a year and a half ago.
  • Inclusion of a few hundred pieces by various artists.

Unique Features

  • Ability to view more work from artists and their social media links.
  • Mix of free and paid art to support artists.

Pricing and Adjustments

  • Initial backlash about high pricing; efforts to remediate include:
    • Removal of third-party ads.
    • Offering free 1080p wallpapers with non-collection pieces.
    • High-resolution wallpapers available for free after viewing an ad.
    • Introduction of a $2/month ad-free tier with full resolution access.
    • Panels Plus: $12 subscription to unlock all collections and future premium art.
    • $50 annual subscription aimed at power users.

Artist Profit Sharing

  • 50-50 profit split with artists, based on a model similar to YouTube.
  • Flexibility for artists to host their art elsewhere without exclusivity.

Privacy and User Data

  • Initial confusion over app's data tracking permissions.
  • Correction of overly broad tracking disclosures.
  • Emphasis on privacy: app usage without account creation.

App Criticism and Future Improvements

  • Acknowledgment of design and functionality critiques.
  • Efforts to improve the app's design, especially UI/UX for iOS and Android.
  • Clarification on AI-generated art usage and "AI-enhanced" labeling.
  • Plan for future updates focusing on memory efficiency and native coding.

Future Plans

  • Weekly art drops and regular updates to the app.
  • Encouragement for artists to contribute through a Google form.
  • Transparency on development progress and future plans.

Conclusion

  • Acknowledgement of challenges and lessons learned from public launch.
  • Commitment to earning user trust and enhancing app value.
  • Open invitation for feedback and engagement with artistic community.