The Soul of R.J. Reynolds Building

Overview

• Located in downtown Winston-Salem, NC
• Blends architectural innovation, industrial legacy, and class
• Built in 1929, tallest building in Southeast at that time
• Symbol of R.J. Reynolds' tobacco empire

Architectural Influence

• Designed to represent modernity and ambition
• Reflects the powerhouse company it was built for
• Sleek lines, limestone exterior, Art Deco style
• Influenced the design of the Empire State Building

Importance

• Represents a pivotal chapter in architectural history
• Signifies rise of Art Deco style in 20th-century America
• Symbolizes advancement of urban development and changing mentality in the US

R.J. Reynolds Tobacco Company

• Founded in 1875 by Richard Joshua Reynolds
• Became a powerful tobacco firm by the 1920s
• Company needed a headquarters reflecting its industrial and progressive outlook
• Designed by Shreve & Lamb

Building Design and Construction

• Steel-frame construction, limestone façades, decorative metalwork
• Construction began in 1928, completed in 1929
• 21 stories tall, tallest building in the South at the time
• Prototype for business architecture focused on confidence, innovation, and elegance

Influence on Empire State Building

• Prototype for Empire State Building
• Vertical emphasis, tiered setbacks, integration of form and function
• Empire State Building crew sent Father's Day cards to Reynolds Building

Local Impact

• Spurred urban development in Winston-Salem during interwar period
• Boosted local economy, created jobs, increased commercial activity
• Helped Winston-Salem become "Camel City"
• Symbolized the city's economic strength and aspirations

Modern Usage and Preservation

• Used as office space until 2000
• Converted to Hotel Cardinal and residential apartments in 2016
• Listed on National Register of Historic Places in 2014
• Adaptive reuse maintains cultural fabric and meets contemporary needs

Cultural Significance

• Symbol of change, evolution, and new beginnings
• Katharine Smith Reynolds significantly shaped company's image
• "The Grand Old Lady" - beloved local icon
• Lacks a 13th floor due to superstitions

Broader Narrative

• Represents transformation of the American South in 20th century
• Shift from agrarian to industrial and urban economy
• Challenged stereotypes of the rural South
• Symbol of modernity, efficiency, and progress

Conclusion

• Tribute to innovation and ambition
• Represents a pivotal moment in Winston-Salem's history
• Inspires future generations with its legacy
• Stands as a timeless symbol of design's power to reflect and shape ambition