okay another great way besides the unicode symbols kind of hack your subject line and make it stand out is to personalize it it's something that I was really kind of just opposed to on a gut level I just thought there's no way this works when you remind people that you got their name you got their phone number you got their information they're not going to like it but I looked at two studies recently that compared using subject lines with and without personalization using the person's first name and one study from retention science found a 17-percent lift in open rates another one from in forms found a sixty-three percent lift they also tracked click through that went up even higher seventy-three percent lift using personalizations in subject lines just works one thing you will notice these numbers are a little different I think the key takeaway is that there's varying levels of engagement with that idea across industries someone who's selling clothes may see a higher click-through rate a higher open rate when they use personalization then someone selling b2b products but it's still going to work it's still going to boost your open rate it's something you definitely need to test out with your emails and I think you're going to see some really positive results absolutely agree yeah your goal with any subject line is is first to grab the attention in someone's inbox you're obviously fighting every other email calling out someone by their first name in the subject line is far more far far more beneficial it's a far better strategy than saying hey John in the body of email no one actually thinks that you're you're writing that email to them they've kind of figured out the send email into the future kind of thing so would you like to have access to a free email marketing campaign series designed to turn leads into sales for your business we have a special game logic and fear email campaign series that you can copy and paste into your email marketing campaigns today you can download this campaign for free by clicking right here also be sure to subscribe to our YouTube channel for more helpful videos just like this one thanks for watching and see you in the next video