Overview
This lecture covers how to effectively analyze your audience to tailor public speaking messages, highlighting practical methods and the importance of an audience-centered approach.
Importance of Audience Analysis
- Tailoring your message to the audience increases its effectiveness and relevance.
- The public speaking triangle consists of the speaker, the message, and the audience.
- Speakers should focus on audience needs, not just their own preferences or performance.
Understanding Audience Needs
- Every audience member wonders, "Why should I care?" and "What's in it for me?"
- Taking an audience-centered approach means making the message personally relevant to listeners.
- Demographic information (age, gender, group affiliation) helps customize your message.
Analyzing Audience Disposition
- Disposition includes interest, knowledge, and attitude toward the topic.
- Assess if the audience is present voluntarily or obligated to attend.
- Understand the audience's knowledge level to avoid speaking above or below their understanding.
- Gauge audience attitudes to plan persuasive elements, moving them from their current viewpoint (point A) to your desired outcome (point B).
Methods for Gathering Audience Information
- Use questionnaires or surveys before the event to collect helpful data.
- Speak in depth with the event organizer or team supervisor to obtain audience insights.
- Review and adjust your message and materials based on this collected information.
Customizing Your Message
- Revise examples, illustrations, research, and advice to directly address the specific audience.
- Avoid generic content; personalization increases engagement and effectiveness.
- Collaborate with key contacts (like team supervisors) to fine-tune your materials.
Key Terms & Definitions
- Audience-Centered Approach — focusing on the listeners' interests and needs when crafting a message.
- Disposition — the audience’s interest, knowledge, and attitude toward the topic.
- Demographics — statistical characteristics like age, gender, or group affiliation used to describe an audience.
Action Items / Next Steps
- Download and review the free PDF with seven tips to become a more confident speaker.
- Prepare questionnaires or schedule conversations with event organizers before your next speaking engagement.
- Adjust your message and materials using the audience information you collect.