Overview
The lecture discusses Purdue football's adoption of dynamic ticket pricing for single games, explaining how prices can fluctuate and the strategy behind it.
Introduction to Dynamic Ticket Pricing
- Purdue football will use dynamic ticket pricing for single game tickets this season.
- Dynamic pricing allows ticket prices to change up to five times daily in $5 increments.
- Factors influencing price changes include opponent, team performance, and weather.
Impact on Fans and Sales Strategy
- Ticket prices could reach as high as $80 for certain games depending on demand.
- Not every game or ticket section will experience price changes.
- Fans concerned about fluctuating prices are encouraged to buy season tickets.
- Season tickets offer a savings of about $40 over current single game prices.
Comparison to Other Schools
- Dynamic ticket pricing has been used by other Big Ten schools like Northwestern and Michigan.
Key Dates and Upcoming Events
- Purdue’s home opener is against Indiana State on September 7 at noon.
- Ticket sales to the public start on July 23.
Key Terms & Definitions
- Dynamic Ticket Pricing — Ticket prices that change based on demand and other factors like opponent or weather.
- Season Ticket — A ticket package granting entry to all home games, often at a lower price per game.
Action Items / Next Steps
- Consider purchasing season tickets for best value.
- Note public ticket sales begin July 23.