Marketing Your Private Practice

Introduction

• Discusses 7 tips for marketing a private practice.
• Speaker has been running a private practice for 3 months with significant growth.
• Transitioned from an outpatient job to full-time private practice.

Key Points

1. Psychology Today

• Most effective tool for gaining patients.
• Costs $29.99/month.
• Allows creation of a detailed profile including bio, mission statement, and services.
• Important to post high-quality photos and a 15-second introductory video.
• Networking with local therapists through platforms like Peer Cast is beneficial.
• Offers a referral program for discounted service.

2. Facebook Ads

• Good for building brand awareness.
• Cheaper than Google Ads ($20/month).
• Allows targeting specific demographics.
• Generates moderate patient engagement.

3. Google Ads

• More expensive ($100/month).
• Targets users actively searching for services (search network).
• Generates fewer patients compared to Facebook Ads but offers potential higher returns.

4 & 5. Google Business & Facebook Pages

• Essential for local visibility.
• Helps improve search rankings through frequent posts.
• Acts as central hubs where people can access contact information, directions, and services.

6. Local Newspaper Ads

• Option for announcing new practice openings.
• Can be effective in certain communities.

7. Networking with Crisis Centers and Local Offices

• Reach out to psychiatric crisis centers for partnership.
• Network with local therapy and primary care offices.
• Bring promotional materials like flyers and donuts to build relationships.

General Advice

• Patience is key as practice growth is usually gradual.
• Networking is crucial; develop relationships with other professionals.
• Providing excellent patient care is essential for gaining referrals.
• Enjoy the process and focus on helping people.

Conclusion

• Marketing is essential for sustaining a practice.
• Balance marketing efforts with providing quality care.
• Continuous learning and adaptation to find what advertising strategies work best.