okay let's do it episode two of starting an
agency from scratch I don't know if I've named the agency series by now but yeah I'm starting
an agency from scratch if you didn't watch episode one I want to prove to you guys that
it doesn't take a long time for you to sign up your first client I'm literally documenting
the entire process of getting your first smma client in fact let me dive into what we have
done so far if you haven't yet watched episode one go and watch it because what we did is
we laid all the foundations we chose a niche we established ICP which is the ideal customer
profile the exact kind of customer we want to reach out to we decided on our smma service
and our offer our agency name and we also used AI chat gbt as much as possible to get
rid of all the time consuming tasks we created a logo and created a website and I did all
of this in one day in one video as well so today what we're doing is we're getting clients
so we're going to be going through lead generation I need to build a lead list of all the companies
that we're going to reach out to we're going to build out an Outreach strategy I don't
yet know whether we're going to be doing emails call calls and DMS probably a mix of these
things and that's going to really tie us in for today I mean there's quite a lot we're
going to do all the lead generation and our first batch of Outreach set a couple of meetings
hopefully and then record those meetings for the next step next video and hopefully sign
up a client and then we're going to move on to delivering results and boarding a client
developing an offer for them establishing their ICP building a marketing plan for them
launching their ads and getting them some incredible results nothing like this has been
done on YouTube before I want to put my money where my mouth is and show you guys exactly
what it takes to actually go and out there and sign your first client I'm not leveraging
any assets that I've developed from building a multi-seven figure agency over the years
and helping over 2 500 people start their agencies I'm not using any of those assets
I'm doing this as if I was one of you guys coming fresh into this industry so let me
show you what we've got going on so far this is what we've created agency name is Renault
reach okay we're playing off the renovation we're going for the Home Improvement industry
okay so Renault being renovation abbreviated reach being marketing obviously I'm going
this tagline your Renault our reach a lot of this has come up by a chat GPT you should
go watch the process if you haven't it was pretty cool we're going to be location Norwich
Norfolk in the UK this is where I live I always recommend new site agency owners to be reaching
out to local businesses to start off with and of course I'm not going to break that
rule service wise we're going to be going for meta ad this is going to be a lead gen
service okay we're going to be generating leads maybe a bit of appointments setting
for the home improvements in these Niche so our ICP which is our ideal I'll write this
down so you know that for reference ideal customer profile company size one to ten employees
so we're going for the smaller end of the business we don't know you're going for the
big ones just yet we're starting out Revenue wise anything from 20K plus per month even
10K plus per month to be honest it'll be relatively suitable so yeah 10 20K per month decision
maker is going to be owner founder MD their pain points is going to be high quality lead
flow where they've got budget as well they need to be people that are quote ready people
that can actually afford their services so we're talking about kind of kitchen and bathrooms
Home Improvements we're talking about solar we're talking about landscapers all these
businesses that come under Home Improvements another pain point is content creation they
don't have the time they're very busy you've got mastering their craft actually doing the
work they're not thinking about taking photos for social media branding and website reputation
reviews business goals delivering a good service making money obviously and some of the bottlenecks
or that they're relatively Tech phobic industry I don't know what it's like in the rest of
the world but certainly in the UK the Home Improvements industry is one that is yet to
be digitalized as per say many of these businesses don't even have a websites so they are techphobic
and that might be an issue when it comes to actually running ads I have no clue how these
guys are going to react to this lots of one-man bands around as well so I imagine when we're
doing our Outreach we're going to have to we're going to be doing a lot of qualification
and speaking to people that can't necessarily afford our service or we need to go through
some mental barriers and help them think about expanding the business potentially and also
understaffed there's an employment crisis in the UK when it comes to labor at the moment
and yeah they're at a shortage so I wonder whether this will be an issue offer will bone
out is we simplify growth for home improvement companies by sourcing quote-ready leads with
no heavy lifting required get 10 qualified leads within 30 days or you don't pay so we've
got a direct risk reversal in there as well and then we've got some of the copy that we've
written for our website in fact I'll show you the website this is what we've got simple
landing page simple opt-in page effortless business growth we generate quote ready Home
Improvement leads for you no heavy lifting required so we're playing off all these kind
of different old copywriting and attachment ntp [ __ ] hell I can't get my words out
we're playing on Words based on their industry whatever get more leads is the call to action
bus and they press that it brings up the pop-up get 10 quote ready leads within 30 days or
you don't pay quick who are we our process again call to action with the order for with
the booking form there and then we've just got a couple of credibility icons at the bottom
of the page let's jump straight into this lesson and what we're going to do is we're
going to carry on the same soup and we'll be marking these off as we are working on
them so lead generation I suppose the first thing we need to do is know what leads we're
actually going to be reaching out to because Home Improvement Niche is pretty Broad and
I'm pretty sure we haven't already identified a sub Niche you know we haven't so I need
to identify a sub Niche really and to do that I'm going to actually use chat GPT to help
us out here you give me some sub niches Within Home Improvements okay my gut tells me like
things like kitchen and bathroom showrooms would be a good one to go on kitchen renovations
there you go bathroom there you go basement finishing is not something we have in the
UK Outdoor Living improving so kind of landscapers I think Landscaping could be a good one at
the moment it's like it's we've just hit Summer today is the first day of summer in the UK
yeah Landscaping is going to be a good one as well flooring Roofing so I think like what
we're probably going to do and I'll write this that we'll keep this all on here initial
sub Niche we're gonna do kitchen and bathroom Fitters landscapers this will give us enough
for what we're going to be doing for the purpose of this series but let's put flooring down
as well we can do solo as well so this will be enough for us to go on I'd recommend picking
free sub niches anyway when you're first starting out so you've got your overall Niche which
might be health and then within that you've got personal trainers you might have acupuncture
you might have private healthcare hospitals whatever but you want to pick some sub niches
and don't just want to be going completely broad straight away so we've got our three
here kitchen and bathroom Fitters landscapers and solar most obvious place to go is Google
Maps Google is our friend it's the easiest place to find leads so if we go I'm just gonna
do kitchens as the keyword kitchens Norwich so we've got kitchen shops kitchen renovator
cool there's quite a lot of these some of these are going to be corporate companies
so I'm looking at these I'm recognizing some of these names like howdens I'm pretty sure
this is a a corporate company let's have a look at this howden's knowledge so like you
see this is like a multi location finder Depot so this isn't going to be suitable for something
like the annex these guys definitely would be suitable handmade kitchens Norfolk this
is the kind of the perfect kind of client that we want to be reaching out to right now
now we can go through this list and manually take the data put it in a lead list and that's
what many people do but I'm on a time limit here and I want this to be as time effective
as possible so we're going to do is we're going to use software so I already have a
tool called Data scraper installed actually it should be called Data Miner is that my
data Miner yeah data mine okay date scraper is the add-on I recommend you checking this
out it gives you the ability to scrape data from any website basically so we're going
to do is going to select a recipe well I don't have the time to do is show you how to set
up datamine and right now that's take away from the rest of this video but you can go
watch a video on YouTube about it if we do Advanced scrape let's have a look at this
and we're going to do next page automation which means it's going to go through all the
pages and we're going to do scrape 10 pages so it's actually scraped four pages there's
four pages kitchen and bathroom showrooms in Norwich and we've got 37 rows there's 37
different companies we're going to hit download and we're going to do this as a CSV file and
what I'm going to do is go over to Google Sheets and create a new lead list so it's
just going to act as our lead database okay so info we're going to have we're going to
do contact name because we need a business owners detail it's going to do business name
website phone number email we'll do that for now there'll be things that we're going to
want to add to this location and let's do SUB niche as well and if we go file and we
import that CSV that we just downloaded what information is this scraped I'm not we haven't
got all the information that I want here let's go over to data scraper again let's just check okay it's actually only taking the rating
reviews category it's not giving me the website find a different one and this is what I want
we've got the website now I've got a phone number address and so on and we're going to
do this one manually so it's actually 77 companies that are coming
up and if I import that okay it's more like it okay what I'm then going to then do is do
bathroom Fitters Norwich as well now a lot of leads companies will there will be some
of these which will be cross over which is absolutely fine we can do a duplicate search
on Google Sheets to get rid of those so to take those in fact I'm gonna start the bathroom
thing off um no we will do the bathroom Okay cool so now we have just scraped 164 companies
from Google Maps under five minutes but somebody's going to be duplicate so I want to run a duplicate
check on here so uh if we do find data data cleanup remove duplicates data has a row has
a header row and if we do that 32 duplicates get rid sweet so now there are no duplicates
on this so it's 132 companies I'm not even going to bother with landscapers at this stage
because this is more than enough for us for it this is going to get whittled down even
more we need to find business owners details now it's gonna be more than enough for this
task at hand here but I'd always recommend you getting around 100 leads before you start
doing Outreach get a good hundred leads on your database but we actually want to take
these companies what I'm now going to do is going to manually go through each of these
and just get rid of the ones which aren't suitable and then we can assess whether or
not we want to have landscapers on this list so if you open up from open up all these websites
dream doors this looks like a large company so this Hawthorn this looks like a local business
let's have a look this is a local company they're a good lead cool I keep them on dream
doors get in touch of our showrooms see like this is a this is a big company yeah different
showrooms so I'm going to get rid of them and in fact you can just kind of work through
this list if you just hold down command if you're on Mac open up that website open up
this one and so on and just smash through them I know I can get rid of howden's Hawthorn's
already on there nvks up there gonna get rid of this one supreme bathroom and kitchen Center
shout out this is one of my first ever clients I think like my third client when I first
started my agency five years ago and sometimes you've got companies like this
that judging by the website are pretty small they've actually look into these guys a little
bit I've got one Google review yeah it's a pretty small company so these guys aren't
going to be suitable tell you what I forget how laborious manual lead generation is it's
a slog usually what I would do in this situation like well obviously like now in our agency
we just have a lead generation team and they just will go and do this themselves like when
you're first starting out you're gonna have to go and manually filter through this information
like just basically getting rid of any company that you think is too small it's potentially
unsuitable and you don't want to be too strict with this because like you can if anything
like you can just practice your cold calling and so on uh when you're actually speaking
to people but like for example this website here website designed on Wix like it's a Hotmail
email address it's got a mobile number there great mobile number but this person isn't
going to be making 10K a month like this there's no chance so in this instance it would like
get rid of that but yeah it's a it's time consuming but I'm going to get through all
of these and then we're going to go to finding the business owners details I mean look at
this like what is this website look at this for a web development agency should be calling
up these companies booking in meetings and selling these people it doesn't have to be
a high cost package even some of these businesses are making a low amount of Revenue just do
a quick 1K landing page templatize it sell it to a bunch of these people like you'll
clean up there's so many of these bad websites here and you only need to compare them to
one of their competitors who's got a really nice website for them to see the value in
it yeah Norwich based agencies what are you doing Okay so we've actually now just whittled
that list down to 35 leads 35 companies and this is still haven't we still haven't found
business owners details so and that has moved me being extra picky mainly because I don't
want to waste time on this um on this day doing this Outreach recording this video some
of you guys will want to keep other companies on there that maybe don't look suitable on
face value but it's worth you just testing them out so if anything else you're just getting
practice on your cold calls right all of that experience is a valuable experience when you're
first starting out but for me I'm being extra fussy here because I want to I want to have
valuable use of this time scene as we're condensing it all down into one day right so we still
have enough leads on here to get us going for today generally I'd advise you having
over 100 leads on your list so in your case you would go and continue building a sale
and what I want to do is now find the business owners details the quickest way I'm going
to do this is using a tool called snob.io to actually identify the business owner's
name if they're on LinkedIn and so on and not all the people will be able to find this
way some of them will have to do manually whenever I log in I'll show you how we do
this so if we go over to on the left hand side and we're going to do domain search and
it's going to be bulk domain search actually we're going to import from a list so it might
export this where we are download CSV and then go bulk domain choose and the domain
list is website and we want to find prospects let's collect up to three prospects per domain
we're going to leave this all open I don't want to I don't want to put any criteria on
there just to see what company what people that can be found okay so we found eight prospects
here no results with 30 other domains that's fine let's see the list so I say let's create
a new list actually okay what do we got we found some direct email
addresses here which is ideal so let's just open this up and I'll put this on the left
and then we can put in this information so so this is actually a lot less lead than I
would have liked it to find this is only eight companies business owners details but that
being said as we we've already established that this is an industry that isn't very tech
savvy these people aren't on LinkedIn which is why we haven't found them on Snap which
is fine some of the niches you guys will be going for you'll be able to find so many more
business owners details but I think Home Improvements will be a good Niche for us to do with this
so we're going to crack on uh what I will have to do though it's gonna have to manually
find the business owner's details on these websites and I'll show you doing that it's
gonna set us back a little bit time wise again well this is a good indicator of though for
the people that we have found is that these companies in particular will be larger companies
potentially on the list because these people are on LinkedIn okay they're already a little
bit more aware of social strategies so I'm going to highlight these on the spreadsheet
when I'm done and notify that these are really going to be the ones I'm going to call at
first so for the rest of these what we've got to do is good old-fashioned lead generation
so open up a website Route Around okay about establish there we go more to see email address
this company so we've got info see if we can find a direct email so snov.io have an email
finder Google Chrome extension no it's not about anything else so if there is one kind
of easy to find on the internet it's not we'll pick it up but we'll just go for the info
out generally not ideal but again it depends on the industry like really depends on the
industry that you're working with if it's an industry which is digitalized then you're
going to find a lot more direct email addresses so for this one I can't find a business owner's
name so if we just go over to Google and for the business name owners Norfolk Custom Kitchens
Norfolk kitchens limited is that the same company Norfolk kitchen's dissolved you know
hopefully not no but I've just found a mobile number have we already got a mobile number
we do have a mobile number okay maybe if I do call this mobile number I might be able
to find someone what we can do is look at reviews as well
have a little look if certain names have been mentioned time and time again yeah you did what you got invited to your first Art Gallery
exhibition did you yeah yeah well where is it artique galleries yeah champagne oh yeah
and I can bring as many guests alike first one officially grown up are you gonna bring no why no you should go with rose I'm slogging through
lead generation right now oh no no it's not ideal I was hoping that I'd be able to automatically
find loads of business owners details using software but it's such an old industry that
I just can't find like snob that I but I'm just insert I mean I have to uh I'm basically
manually going through it all which is fine as it is I had 75 leads I'm now down to 36
who are actually suitable and I'm just going to try and find all the details for these
these guys basically but I'm probably only going to call through 20 companies or so in
a couple of hours so you can see you can find business owners uh details just by using like
this email finder I didn't know that one I've always used um yeah email haunted is the same
thing oh really no why not it Just often like comes
up with new often comes up without finding that yeah because it can only it can only
find one it can yeah yeah yeah you know like it can it can only find what is available
out there that's why it's good then using this will do pretty much you he can always
find everything so what lead gen guy oh yes fine yeah but I'm not allowed to use my hair
okay yeah I'm coming tomorrow [Laughter] looks like some of these interestingly haven't
been found on snow but actually do exist it's because the company name presumably is somewhat
different concept bathrooms and kitchens limited and then we have contact bathroom and kitchens
and there's just cements how important it is to do manual Outreach at the start as well
uh manual lead gen because you're going to miss out you would have missed out if you
just relied on software you'd have missed out in fact you would have missed out on all
these leads you're trying to do a home improvement in agency like I am now in Norwich you're
just relying on software because you're lazy then you wouldn't get any of these leads it's
so important that especially in the initial stages and ongoing you're paying someone to
do this or you're doing it yourself that you do go through manual Lead Gym because you
just miss out on a lot of money and a lot of opportunity well I met with a decision
like this like do I want to go sales at or admin at email and we can't find a business
owner's direct email I'm always going to go for sales sales is going to be the email it's
going to be most likely to be open it's the one they're going to take the most serious
over admin is just going to be it's just gonna get lost in there hello there welcome to Jordan
Ramsay's Kitchen Nightmares today we're going to be making turkey mint Alan Nando sauce
with scrambled eggs on the side where's the lamb sauce come on man what a function mean
where's the lamb sauce so I've started what I would call a keto Carnival
diet for like half the day I avoid carbs all together until like dinner so normally what
I would have is like a portion of ground minced beef or like a burger with no bun I'm doing
lean turkey mince this week I'm trying it out I think it's okay like it's nothing like
ground beef and then I'm having to add like sauce to the turkey Min to give it some flavor
the ground beef normally I'll just have that straight up maybe a tiny bit of soy sauce
put it through it and then I'll usually have like free scrambled eggs as well for extra
protein but today I've only got one egg it can't be asked to go down to the shops I'm
just gonna put a fried egg over top but I find being in the absence of carbs and using
my energy sources is fat I have so little brain fog in my day and it's just been an
absolute game chamber to change it for me and I've completely got rid of those those
afternoon slumps that you have like mid-afternoon feeling like you need a nap or just getting
brain fog like 2 3 P.M so for any of you that are feeling that I'd recommend you avoiding
carbs all together breakfast and lunch been amazing for me foreign this is the latest Bonsai in my collection
this is a Japanese Juniper to take a second to appreciate how incredible this tree is
it's 60 years old spent 40 of us years in Japan it's been watered every single day to
keep it looking like this for me Bonsai is the ultimate symbol of discipline and it reflects
business in so many ways you've got to make sure your foundations are there you've got
to be sure that you're selling daily you're watering every single day if not the business
will die you have to groom it and prune it and look after your service delivery look
after your clients most people can't keep a plant alive for six days they'll learn 60
years and so for me this is that daily reminder of discipline it's consistency over time that
creates a successful business you can't hack your way there and if you can then it won't
last okay let's do this where were we so Lee Jen's
out of the way thank God uh let's move on to building the Outreach strategy so um as
a new start agency there are there are three main ways that we can tackle this and we can
do this through AI tools automation different platforms and DMS we can send messages on
Instagram on LinkedIn are the most popular followed by places like Facebook and then
alternative platforms like Pinterest Twitter if you're an Ecom and then even Tick Tock
you can do DMS on now we're definitely going to be doing cold calls this is without the
easiest way the quickest way to get meetings when you're first starting out we're on limited
time so I want to make sure that we get some meetings booked in it's also the scariest
Outreach strategy but it's a necessary evil it puts you in a place of discomfort which
is going to force you into learning something new and it's going to make you a better business
owner all around now I haven't made cold calls in months so probably going to be a little
bit Rusty it'll be a humbly experience in itself but I want you to see that emails bread
and butter absolutely non-negotiable anyone can send the email so it's just a baseline
strategy it's not one you should rely on there's your fan that is your only strategy but it's
a baseline strategy so we'll definitely be doing that and I think I'm probably going
to avoid DMS I'll explain why uh so I've got a personal brand obviously and we have to
pay intellectual property lawyers on retainer for the amount of fake accounts that we have
popping up every single day so if I make a fake account I've got to put content on there
it's probably going to get taken down by the IP lawyers anyway and plus it's going to create
a confusing message for anybody it doesn't know I'm promoting this series joint by the
fact that it's an unfair Advantage if I send a DM to someone they Google my name they're
going to know who I am I'm based on whatever social media platforms they're going to be
more likely to have a meeting with me and kind of it's counter-intuitive to the point
I'm doing this series in the first place so we're going to stick with just cold calls
and emails and I would expect from what have we got on our lead list 30 leads anything
from one to three meetings depending on the conversion rate and I reckon we can do that
just from cold calls so hopefully emails can bolster up those numbers as well so let's
jump into this build the Outreach strategy the first thing we actually need to do for
this is have some scripts so if I'm gonna there I'm gonna get rid of direct messages
um so we're going to do cold calls we're going to do emails first of all I'm going to write
a cold calling script and then we'll do the cold calls get the cold calls out of the way
first of all it's not a fun task so if you put it off till the afternoon you're not going
to do it so you have to get it out of the way first of all so I'm going to do this first
I'm gonna write the Cocoon script do some cold calls and then we'll do the email script
and send some emails so let's focus on this first now I'm gonna get up the notion board
again now I actually if you haven't seen already recorded a live cold calling video on YouTube
where I called on behalf of one of our students in the affluent Academy who won a competition
and then we secured a couple of meetings for him in 20 dials I wrote a cold calling script
for that so what I'm going to do is I'm gonna find that script and we're going to build
it off the back of that I'm just going to copy this and put it in our workplace create
a new page at the bottom here paste that in so this is the script that I wrote for Mo
and he was targeting aesthetic clinics in the UK with an offer of 15 new qualified appointments
booked in or you don't pay we've got the script format here so what I'm actually going to
do is just go ahead and call in script this is within Renault reach and change the information
on screen and we'll work through this now so the niche is obviously Home Improvements
the offer is going to be five new uh five quote ready uh lead within 30 days or you
don't pay service is going to be Facebook lead gen ads plus appointment setting is actually
the same and the agency is going to be run over each okay so start off with some gatekeeper
objections a gatekeeper is the person that picks up the phone that isn't the business
owner but is the receptionist or something like that we want to get past them and so
it's always good to have some prompts that you can quick fire on especially if you haven't
called called it ever or in a while you need to refresh your memory with things to come
back from so if someone says where you're calling from I'm just going to say Norwich
okay I'm not going to say Renault reach okay we want to be as vague as possible generally
with Gatekeepers want to be as big as possibly you know we probably actually haven't got
time to go through some proper training right now so I'd recommend I'll maybe put some links
in the description and you can go through and watch previous videos that I put out around
cold calling because if not I'm not going to be able to get all this done today so what
company I'm not going from a company what is it regarding getting you guys five more
quote ready leads over the next month or so uh can I take a message no not this time the
things I would like to discuss are a little complex to leave in a message Maybe you could
help me when would be a good time for me to reach the name it's business owner's name
for literally two minutes so we're always diffusing that's kind of a message of a gatekeeper
like whatever question they're asking we're kind of batting it off and just saying oh
trying to get further information when can I call them back do you have an email address
do you have a phone number and so on can you send an email honestly there's some pretty
time sensitive I'm only looking for one in the Norwich area so I'd rather call back later
if there's a better time this is kind of counter-intuitive to this one I'm gonna add another one in here
name Audi that's one that's all good is that a better time to take this maybe you could
help me okay to the script I is it name I'm speaking to we always want to make sure that
we're getting hold of the right person this is the business owner we're speaking to we
don't want to be handed off to someone else who isn't who can't make decisions Jordan
here I know you're busy so I'll be quick diffuse them straight away I do have a script video
on YouTube where I go for this a lot more detail go and watch it um but yeah we want
to defuse them so they don't they're disarmed could you handle another five quote ready
leads right now it was a negative response look okay before you hang up I'm not trying
to sell you anything right now I just want to arrange a time where we can have a quick
50 minute eating get past this awkward cold call stage and I can share some ideas with
you no obligations if you like you can take my ideas and Implement them yourself so the
psychology behind this is we're like look just give me a minute I'm not trying to say
anything right now I just want a little bit of your time there's no obligations I can
share some ideas of you so we're hooking them in on the fact that they're going to get some
free information from us we're not going to try and sell to them and we're just really
trying to defuse them it's all you want to do you don't ever want to come across aggressive
on a cold call is that positive awesome I hope Home Improvement businesses get more
clients booked in get more quote ready leads without having to do things themselves and
generate the leads then call them on your behalf to make sure they're ready for a quote
contact them on your behalf to make sure they're ready for a quote I'm so confident this will
work for you if I don't get you clients you wouldn't have to pay me anything would that
be worth a quick chat I'm so confident to work with you I'm going to make that shorter
and if I don't get you at least five quote ready leads you wouldn't have to pay me anything
would that be worth a quick chat to you so this is what I call an elevator pitch it's
basically if you're an elevator with someone you need to sell your service to them quick
and tell them exactly what you do this is the statement and you want to have it as short
as humanly possible on a cold call I hope I'm improving businesses get more quote ready
leads about demand to do anything extra themselves so I generate the leads for you I then contact
them on your behalf to make sure they're quite ready for a quote and if I don't get you at
least five quote ready leads you wouldn't have to pay me anything would that be worth
a quick chat to you okay simple don't copy and paste this by the way guys you need to
write in your own tonality and just understand the psychology behind what you're saying so
we use a combination of paid ads to generate the leads and then we manually engage in conversation
and we book in the appointment on your half that's what we're going to do and manually
engaging conversation to make sure they're not time wasters okay because that's what
they're gonna be that's why we're doing the quote ready thing I'm tired and then we hand
them off to you I'd love to run through all of it in more detail if you haven't got 15
minutes free early next next week or over the next couple of days so we're just again
being as vague as possible it's a very top level understanding and then we're just trying
to push into a meeting never get pressured into pitching on the phone never get pressured
into going through the price when we do the cold calls I'm not going to put any ejection
handling on here when we do the cold calls you'll hear some injection handling people
will push back people might not be happy you might make a few mistakes we'll see and then
you'll get a better idea of how I can actually secure meetings off the back of people rejecting
but you want a baseline script on screen and what I'm going to do is I'm just going to
take this script and I'm going to put it over I've got I don't know if you've already seen
one of my monitors is not working today and everyone's coming tomorrow I've got a small
portable monitor on my desk so I got a dual screen set up one screen's going to have the
leads on screen next one is going to have the script so I can revert to the script if
I want to but then also just smash through the dials on the other screen a lot of people
ask what cool software we recommend now at affluent.com we use just cool it's because
we've got a team of people that have been dials all the time and so it's really great
for Data Tracking and also at looking at call recordings and so on automatically I'm going
to use this on a mobile app so it won't show my mobile phone number people won't get a
hold of that when you're first starting out though you can just use your mobile phone
number people will have access to it though obviously you could also use Skype call as
well and even go high level as functionality to make calls too so the last thing I'm going
to do and I always recommend doing is getting your head straight before you start cold calling
plug in your headphones do a quick meditation clear your mind from all the stuff that's
already happened in the day's been a long day as it is doing all the lead generation
and recording videos takes out of you as it is so I need to get my head straight I'm gonna
do this meditation and we're going to start smashing the phones thank you [Music] [Music] you've reached thank you for your call we are currently unavailable
but if you can leave your name and number we'll get back okay so no lumps on that one need to add a
note section on this database so I can add notes to go along the mark That's orange and
put no answer in fact I'm just gonna double dial it's always good to double dial morning could you pop me through please um
I'm afraid um he's not actually in the building can I ask who's calling oh that's all right
no worries um is is he in dis at all today can I ask who's calling yes my name is Jordan
[Music] [Applause] no it's absolutely fine so it's a little bit time sensitive though
um I wondered if there's a better way that I could reach him [Music] yeah yeah he got it he got an email from me
yesterday it's okay um it's normally due in the Norwich office or is he normally based
in this uh he's actually um in this but then he could actually be on site so fine um it
depends on his calendar dates really okay um he says yes he could be on site um with
customers not a problem no it's absolutely fine he's got an email
from me anyway um but would you say it's worth calling up this or or would that be a waste
of time if he's out today no that's no problem that's all right I'll try I'll try later in
a week I don't appreciate your time okay take care bye a little bit Rusty for the first
call just wanna generally you're just kind of a boy did I want to leave a message I don't
want to give them kind of many information about or give them any fuel to then not let
me through in the future so I'm gonna update the notes it's what it's always worth double
dialing so I'm adding these notes but I'm not going to be calling back because I want
to get a meeting out of these calls today okay let's move straight on to the rest I'm
going to add notes as if I was one of you guys though doing this okay because I've only
got one day about reach here for this series uh but you guys would want to call them call
back okay you don't just quit now you know it's not in the office please note that all our calls are recorded
for training and monitoring purposes please hold on one of the team will be with you shortly
morning could you pop your food please how you doing my name is Jordan I know you're
busy so I'll be quick I just wonder whether you guys could handle another five quotes
at the moment I wonder if you guys could handle another five or so quote requests over the
next month uh four what sorry what it is is I run a business called Renault reach where
I help Kitchener bathroom showrooms get more quote requests in and I'd get all the leads
for you I then make sure they're quote ready and qualify them there's no risk to yourself
if I don't generate you at least five to ten in a month you wouldn't pay me absolutely
anything so I just wanted to see if that would be worth a chat to you okay uh I just got your name online from your
website I'm pretty sure it's on your about page that's all right that's what it looks like it's not absolutely
the owner of the business I have no clue why um ideas and we're lucky enough to have a really
good reputation we don't really need any more business income income um we're quite lucky
in that respect I suppose even though obviously the market is quite challenging in the minute
we're still getting enough inquiries and enough turnover that um to not really warrant any
additional yeah obviously if anything changed going forward then there's no harm in you
send them some details across to the inbox so we've got company on record so that you
know yeah that's that's not a problem at all like maybe you just help me just for one moment
now I just want to understand um a little bit about oh have I lost you oh I must have
excellent I don't know why accidentally hung up but they hang up okay fine uh well crucial
error there is we didn't speak to the right person okay so I spoke to who is actually
just a kitchen consultant so it's not the right person at all actual content I need
to speak to us I'm not going to give up on this one I would generally recommend calling
up again please my name is Jordan I know you're busy so I'll
be really quick I just wanted to know whether you guys could handle another five or so quote
requests in the next month really now we come you're that busy huh yeah well look I own a local business in Norwich
called Renault reach we help a kitchen and bathroom showrooms get more quotes in you
don't have to do anything extra yourself I generate the leads for you I then make sure
they're quote ready so they're not going to waste your time and we're so confident that
this works we put a guarantee on it so you wouldn't pay us unless you actually got those
results [Music] always interested in the to see how people
can produce leads yeah and obviously do it yeah no give me a phone call back next week
but I've got them okay let me let me let me pencil A Time In to speak to you next week
um that's better what what time what time will work for you would next Thursday work
for you okay what time would be best [Music] oh in
the morning make it the afternoon okay no problem should I say about 2PM okay no problem
I'm gonna send you an email just just confirming that um what's the best email address for
me to reach you on awesome okay I looked forward to speaking
to you next Thursday take care cheers bye-bye first meeting down on the third call um now
this is one thing this is something that I imagine we're gonna have we'll run into issues
with potentially with people considering the last Cup last call as well people are pretty
busy in this area when it comes to Home Improvements but they're always open to new opportunity
and this is the thing I'm quite open to having this conversation or I'm prepared to have
the conversation on business expansion I've found this before when I first started my
agency sometimes when you speak to a company that isn't right in the right frame of mind
to actually expand they need to just have a conversation with someone to realize how
much opportunity is out there on social by running ads through lead generation for them
to really reignite that burning hunger inside them to want to then grow and expand further
so we've got our first meeting booked in next Thursday 2 p.m let's go please speaking oh hi my name is Jordan I
know you're busy so I'll be really quick I just wondered whether you guys could handle
another five quote requests at the minute okay okay so and so I help um I own a company
called Renault reach I'm in local in Norwich actually and I helped the kitchen and bathroom
showrooms get more qualified leads every month I generate them for you and then I also make
sure that they're quote ready so they're not going to waste your time and I'm so confident
that I can get you results so if I wasn't to you wouldn't have to pay me absolutely
anything would that be worth a chat to you okay amazing um You probably would have been
speaking rather than it's quiet yeah at the moment yeah fine yeah I've had a few conversations
and heard the same so look I would I would love to book in another time with you that
we can have a proper conversation I don't know if you've got any available tomorrow
dude okay I could do early next week if that works better
for you maybe Tuesday or Wednesday what whatever works for you I'm pretty open
either Tuesday or Wednesday or 4 30 or 5. why don't we go for 9am on Wednesday Wednesday
yeah yes perfect okay great lot I'm going to send you an email just to confirm that
I've got but is that the best one for me to reach one or is there a direct one no that's
that would be the one that comes through that comes through to everything okay okay great no words well I'll send you over
a quick invite and you've got any questions in the meantime feel free to respond but if
not have a lovely weekend and I'll speak to you next week perfect cheers take care thanks
cool there you go got another one so that's a really interesting one so there's a polarizing
conversation there Jonathan's like well I don't know if you've heard but it's quite
quiet at the moment which is the complete opposite to the call I just had when they
said they're really busy but you want to roll with it yeah I'll actually have heard that
my pitch was super Rusty actually because it's Hawthorne kitchens and I said kitchen
and bathrooms and they'll actually throw me off it's always the first like this is the
first time I've called since the last cold calling video I did a few months ago and the
first like three to five cold calls are always Rusty I've done over a hundred thousand cold
calls easily over the years in Boiler Room cool rooms settings and so on the first five
calls are always super Rusty but there are two meetings in five calls unreal
but hi is that hi my name is Jordan I know you're busy so
I'll be really quick I just wondered whether you guys could handle another five or so quote
requests at the minute that's all right um can you guys hand to another five quote requests
at the minute okay um no I mean I I help yeah so I mean I own a
company called Renault reach I'm based in Norwich I help renovation companies and Home
Improvements businesses get more quotes without them having to do anything themselves I basically
generate the leads for you and then I make sure that they're not going to waste your
time and that they're quote ready so I'll speak to them first and if I wasn't to generate
you at least five quotes over the next 30 days understand you're busy at the moment
but maybe you can book them into for the future then you wouldn't have to pay me anything I would [Music] oh yeah I get the information
I've caught you uh caught you off guard I presume you're on the job at the moment aren't
you fine fine my apologies I I found your number online I thought it'd be worth giving
you a call look I don't want to take your time now I I think it would be best if I don't
know if you've got time maybe tomorrow or next early next week and we can book in another
time and I can run you through things in a bit more detail yeah why not okay fine does
tomorrow work okay for you have you got any availability tomorrow when would be best for
you um I would say half hour max probably 15 20
minutes realistically though okay fine no worries uh how about should we say 3 P.M tomorrow
I don't know what your schedule is like yeah okay fine well I'll be sat down at my desk
so I want to make sure I call you at a specific time so if I if I send a notification over
that I'll call at 3 P.M will you be able to make that okay brilliant all right fantastic
well Billy I look forward to speaking to you tomorrow if you've got any questions in the
meantime send me over a message but I appreciate your time my name is Jordan take care thanks bye okay we're on a roll movies boys hello hi my food yes vegan hi Jordan here
I know you're busy so I'll be really quick um I just wondered whether you guys can handle
another five quote requests at the minute but I I own a company in Norwich called Renault
reach I help Home Improvements businesses get more clients in I generate the leads for
you and then I make sure they're quote ready so they won't waste your time and we're so
confident this will work that if you didn't and we didn't get your leads you wouldn't
have to pay us anything I don't know um I'm obviously in someone's house to fit in a kitchen
so it's not really easy to talk right fine I understand them completely completely understand
is there a better time I can call you back okay can you send me some information about your
company and who you are first and then I can have a look at it yeah I'll send you a quick
email and over that you'll have a a link to my website um and you can see a little bit
about us but I'll give you a call on Friday regardless would it be better in the afternoon
say 4 P.M or so well not 4pm I might be in the pub Point yeah okay no problem at all yeah all right I'll
send you an email then I'll call you at two on Friday take care cheers bye-bye this is
a lot easier than I thought it would be why has nobody already done this that's what I
want to know of all the [ __ ] people I preached to online in my local area people
have meat out and I'm like oh I start an agency Home Improvements industry would be good bang
six calls four meetings what's your ratio like and these are Rusty cools this is not
my best work it doesn't need to be afternoon can I speak please I know that's all right it's a little bit
of a complex of a topic um is there a better time to call back is he in later today I'm
not sure what time you'll be back can I get to give you a call no that's all right there's
no words at all I'll tell you what I'll do because I'm out the office all the rest of
the day I'll give a call tomorrow Jordan from Renault reach okay all right no
worries take care have a good one bye hi did you pop your food please hey not in
the building today it'll be back in in the morning okay no worries um I'll give it a
call tomorrow morning then okay take care bye-bye no worries my name is Jordan I just wanted
is it a better time for me to call back it was just about whether you guys can handle
another five quote requests at the minute until November mate to be honest okay no worries
at all that's a good problem to have no worries you have a good one take care bye please say it again [Laughter] oh okay apologies cheers okay that
was awkward just managed to call the same company twice uh they got two different companies
two different names two different phone numbers same with dress though so it's the same business
[ __ ] happens move on yeah hi my name is Jordan I know you're busy
so I'll be really quick I just wonder whether you guys could handle another five or so quotes
at the minute um no no it's the answer okay that's all right
big good problem to have when are you booked until yeah okay fair enough I mean what about if
I just give me 10 seconds I might be able to change your mind and well as in you you charge too little too
much too much I mean that's definitely not a problem that I would have I'd be able to
help you guys uh get some high ticket but look look just one 10 seconds of your time
and then you can hang up but this might be worth your while now I I help Home Improvements
businesses get more leads in and more customers and I generate the leads for you I then qualified
them to make sure they're not time waste isn't their high quality enough and if I don't generate
you at least five quotes in a month you don't have to pay me anything does that change your
mind at all you would have at least five people that are
ready for quotes that are that are interested in your services and that's another promise
I always I always plan to over deliver of course um but yeah you would have interested
policies well we would help you with the appointment setting side of things we'll be running paid
ads from your for your business to generate leads so you would and from experience people
don't normally raise their hand at interest if they're just going to waste your time so
we we would hope that you'd close at least a few of those companies or those people sorry qualified leads then in theory yes we would
we would get paid regardless but if I would want to work with you guys yeah I mean I would
want to work with a company on a long-term basis as we do of all our customers so if
you weren't happy then I wouldn't charge you for it on the basis of a longer relationship of course of course I I completely unders
I completely understand that but I would like to think we'd be able to generate you enough
interest for you to definitely get something completed what's the average value of a job
for you guys 15K yeah I mean that's that's pretty standard
for the for the things that we do so I mean look why don't we just have a conversation
about this and if it's something that you want to explore then then great and if not
at the very least you've all you've done is waste an hour of your time but you could have
gained so much from it also a product you're looking at I mean is me Supply and fitting
there per normal as I normally would yes so so basically what we would do is we would
run ads on let's say Facebook and places like that and we would we would look for people
that are interested in getting work done on their home at the moment would specialize
in whatever your your Flagship service is so if you prefer doing kitchens and bathrooms
you find the majority of people go for that then that's what we would go for we'd come
up with an offer together and then we'd get people to raise their hand we'd have a quick
chat from them from RN to make sure that they're actually interested is not going to waste
your time hand them over to you and then you'd go out and do your quote as you usually would
so just see it as a way of generating you more interest but we'd be running ads directly
for your business it's not like some back door strategy somewhere somewhere conversation where if you don't
win work we wouldn't charge you anything but you would be spending money on advertisement
so you'd have to spend the money on the actual ads themselves that money wouldn't come to
us but the likelihood of that happening based on experience is extremely low because there
are so many people out there and especially in this area that aren't running ads at the
moment and so it's a pretty it's a pretty blue ocean opportunity in your industry yeah
Chef has the B and q's and all that trying to get me to get involved with them because
I'm a limited company and all that stuff the way I run myself you know I'm not cheap yeah
trying to be a bit cheap at the moment but the overheads don't go away so uh no no I
completely yeah no completely understand is it are you
are you a one-man band or is there is are you a team of people our best mate works for
me and I get everyone else subbies plumbers electricians and plasterers are in but I do
the majority of the work you see all the fit in all the time in all the floor and all the
kitchen fitting fine fine should I just get in the other trades fine fine I I completely
understand so so it'd be it would be a fair I mean creating gone wrong are you are you
making more than 20 or 30k on a monthly basis at the moment or last year was slow and I
turned 250. yeah fine okay yeah before was busier and it was exactly the same but I had
probably eight weeks old for Christmas but to be honest with you I quite like I quite
like a bit of time off yeah no I know I completely understand look like companies like B and
Q and how you would have been approached in the past those companies there's you know
big conglomerates they're going to generate a load of mass kind of leads that aren't interested
in a specific business I'm not talking about doing now I'm a local Norwich guy I own a
my company is called Renault reach right only work with Home Improvement businesses and
we'd be running ads directly to your company so it's not like I'm selling you leads from
some random other company like lots of people like B and Q do instead we'd be actually doing
it directly for you completely understand if it's not something you want to explore
I'm saying maybe we could just have a quick chat to see if it is something worth going
further on and if not at the very least you might get a few ideas that you can run away
with and go and do yourself lots and lots of Flyers lots of players supplies
how much imagine and I got one job yeah doesn't mean that people are the market is a scared
Mark at the moment because um investigating everything else it's changed I'm looking at
loads of work but the return isn't great yeah no I I understand you're not going to make
these people spend money you see you you can't personally you can't do that I can't no I
can't make them spend money but I can hit them where people are buying and people are
buying on and recognizing learning from companies on social media and that's what I can do and
the thing is with Flyers is it's been done 20 times over by all of your competitors and
that's why it doesn't get the results it used to get whereas social media especially in
Norwich and Norfolk is really untapped in the Home Improvements industry people aren't
doing it because generally speaking and correctly if I offend you most business owners no improvements
industry aren't very tech savvy so they don't want to run ads on social media which is why
we started our company yeah for people like me you know they just you
know if something's not there when I start a kitchen on a Monday and if that's a two-week
job on there for two weeks not there any longer he's got Hayden's kitchen so I know if something's
wrong turned around that day the next day it doesn't have to stop or lose any time B
and Q have issues already then I might go back in three weeks on the Wednesday after
work so I can't let customer down there yeah me yeah that's not me I think right I've been
doing a 54 now and I don't run around or everything you want to control me I could work weekends
I don't you see what I'm saying yeah no I I absolutely understand um okay well maybe
the time isn't right now but I appreciate your time and listen and hear me out anyway
I obviously wish you all the best for the future and if anything changes I'll drop you
an email over anyway so you've got my details yeah do that do that no worries you have a
wonderful weekend a good end to your week take care thanks bye-bye so I know for a fact
we could continue to push that and get a meet but not big enough company it's himself and
it's his brother I found that out about Midway through that's why I tried to do the financial
qualification thing he's done about 250k in his year um but there are two people in this
business and he's 54 years old and probably doesn't have the desire to grow the company
any further hence why he's 54 years old and only has two people in the company so it's
not worth exploring and we've already got a bunch of meetings so I don't really want
to waste too much time on meeting some people that aren't going to convert foreign [Music] that's okay it was something I needed
to speak to to her about is she back in later today okay no problem at all I'll give a call back
this afternoon no it's absolutely fine I'll give a call back
later okay take care have a good one bye good afternoon can I speak please um he's
not here at the moment he's still not back disappointment he should be back at any point
but he's not at the moment where he is that's all right I can give a quick call back this
afternoon [Laughter] it is here yeah yeah yeah yeah yeah um well in theory um I would
have assumed he'd been back by now but um he's obviously been delayed so um yeah what
was your name please my name's my name's Jordan right yeah um I'll give him a call back this
afternoon it's all good um but I've got his email as well so I'll just drop over an email
and then I'll speak to him shortly no that's all right there's no worries at
all that's absolutely fine perfect take care have a good one good morning please yes all right no worries is he back in tomorrow
[Music] okay no why is it to us all right I'll try
again on Friday all right take care you have a good one thanks bye good afternoon please
um uh yeah my name is Jordan Renault reach yeah mellow Renault like renovation
yeah that's it all right cheers [Applause] hi my name is Jordan I know you
guys are probably out in the jobs so I'll be quick um I just wonder whether you guys
could handle another five quotes at the minute sorry another five quotes or so at the minute no I wondered if you could handle another
five quotes handle another five quotes yeah well that's a funny question is that what
you're saying well well yeah but if you just give me 10 seconds before you hang up on me
I might be able to change your opinion on it so I I hope Home Improvements businesses
get more quote ready leads I generate the leads for you I make sure they are quote ready
I'm based in the Norwich area and if I don't generate you at least five to ten then you
wouldn't have to pay me anything leaves yeah so you could say to me you get me a lead
but that could be like a yeah so so I I completely understand I I I've experienced it myself
as well I found you guys on on trusted Trader but um the reason I say quote ready is because
we do a bit of qualification on our end they actually speak to lead makes them not time
waste so they actually have budget get an idea of the kind of project that they want
as well before we even hand them off to you Well we'd reach out to them we'd run Facebook
ads for you or on Instagram as well we generate leads directly for your business so not some
high Professor cool company and then sell them to you so they know they're coming to
you um already uh then we would reach out to them and have a conversation to pre-qualify
them before they get put in your hand so they're not time wasters I'll take it you these leads
would go to other other companies no no no so we we we're essentially an advertising
agency we whilst we our focus is lead generation so we'd be running ads on your behalf for
your company so there'll be some Facebook ads out just for you we're not going to sell
these leads to anyone else this is just bespoke for you guys directly [Applause] well okay
so I mean I've gotta go we've got a website company who puts she puts projects on blogs
on this other yeah so any do that separately to yeah okay so how much it's gonna cost well
it I mean it it really depends on the kind of position that you guys are in at the moment
to be honest um so I'd like to have a conversation with you like uh just 15 20 minutes over the
next couple of days so if you've got time then it would be great to have it just quick
sit down over a either phone call or video call and I can just run you through things
in more detail and at the very least you can hand things over to your web development guy
and you can Implement things yourself if it's not a good fit for each other next week will
be okay what's Wednesday morning like for you into the night has been three weeks away
Wednesday night up sorry yeah ignore me yeah that's it uh yeah okay cool does 10 AM work
for you yeah yeah that's okay cool what I'll do is I'm gonna send you over a just a quick
email invite are you will you be around a computer to do a video call or would you prefer
a phone yeah all right cool perfect my name's Jordan well a month you're saying well yeah I mean
look I I'd rather under promise and over deliver every time so I mean I I say five to ten quote
ready leads in a month but I would hope for a lot more than that um I I in this in the
Norwich area the Norfolk area there's no not really any competition that are running ads
actively on social media so I would hope for an awful lot more than that um but I'd rather
under promise to you yeah okay [Music] um because we're a small family-round kitchen
business right so when I do a lead depending on depending on the depending on what I believe
the customers have wasting my time we normally so in charge to do designs and go out this
that and the other okay we charge 150 quid it's not even really worth charging but just
get through the time waiting so what I'm saying is I can spend half my well if you're saying
five to ten leads potentially a month gospel believes I get it you know that's quite a
lot isn't it that's um yeah which is a bit obviously but yeah I mean I mean well we could
have a we could have a chat about what like the mechanics of how exactly you'd want them
qualified you'll you'll know more than I will how to identify time wasters if we need to
pull people in on like a on like a free consultation or so on in theory which is a phone call or
something first but then charge them for the in-person quote then that's something that
we could do so I mean there are many ways that we can make sure that people aren't going
to waste time and as a company we're built not just to send you over leads and just leave
you to it I'll make sure that we pre-qualify them as much okay cool yes yes no obligation of course okay all right
so I'll speak to you next Wednesday team Perfect all right I'll speak to you next Wednesday
have a good weekend uh that's a good shout I mean I've got you I haven't I've got your
info out but is there as well that goes direct to me yeah cool all right no ways at all I
would send over an email then confirm perfect take care have a good one cheers cool interesting
cooldown so um obviously learning some stuff about the industry so these guys are on Checker
trade which is a industry directory and obviously getting a lot of leads from there but they're
low quality they're not getting um they're not getting people that are actually going
and buying they're getting some time wasters now I know why that it is as a marketer it's
because it isn't isn't a direct ad something like a directory people just playing everybody
off when you use a directory you are directly trying to find the cheapest alternative you're
trying to find and you're playing people off each other which we're going to be running
direct ads to this business on Facebook people who are filling a quote request it's a completely
different buying Dynamic so hi hi my name is Jordan I know you're busy so I'll be quick
I just wondered whether you could handle another five quote requests at the minute sorry quote
requests yeah and five new jobs at the minute I just wondered
whether you could handle another five over the next month or so well look I mean I'll be really quick so I
help Home Improvements companies in the Norfolk area get more clients in so I generate the
leads for you and then I make sure they're quote ready so they're not time wasters and
if I don't generate you at least five over the next 30 days then you wouldn't have to
pay me anything would that be worth a quick chat fair enough amazing oh that's a good problem to have just
just personal question do you do are you open and looking to grow the business at the minute
you're actively looking for more team members and to expand or are you quite content on
where you are oh that's my business I've got someone in the office full time doing
with you and I do basically yeah and I got another girl who do all the accounts and then
foreign [Music] let's say when you're fully booked at the
moment what's the what's the bottleneck that stops you from taking on more work is it just
staff and team like more people to actually do the jobs what's the what's the thing that
stops you taking on more fine okay no that's great and so we're not you know really interested
in bringing so-called Outsiders yeah we're all happy in what we do yeah no that makes
perfect sense I appreciate your transparency mate yeah not interested if they 'll Be A Millionaire
tonight yeah no that makes that makes perfect sense
I appreciate you being honest all right there mate well thank you yeah we'll do I'll I'll call back in a couple
of months no take care you have a good one cheers cool so there's a friendly chat but
when it's used as an opportunity to just find out about bottlenecks out of many businesses
about Medicare and very honest is himself doesn't want to grow the company any further
right now so my name's Jordan I know you're busy so I'll
be really quick I just wondered whether you guys could handle another five or so jobs
at the moment uh no okay that busy for the Fitters we've got which isn't very
many we're in our lead time everybody no not not a problem at all I appreciate
your time okay okay take care thank you bye foreign do you know when he's back okay that's absolutely fine I'll call back
in July yeah no worries take care thanks bye [Applause] how can I help afternoon could
you pop me through please oh no worries is it back next week is he uh
yes okay no worries I'll call back then all right take care thanks bye-bye okay so that
is 22 dials in an hour and 20 minutes now that we've got five meetings booked in I'm
pretty happy with that it's a good ratio typically I would say for you guys like it might be
one or two meetings per 20 dials but just shows you how many opportunities you can get
when you just pick up the phone and start doing some cold calls it was surprisingly
easy to get hold of business owners in this industry which I kind of wasn't I don't know
whether I was expecting that yeah I suppose I was expecting it considering the business
owner often quotes out that isn't that typical as well but yeah that's a very successful
hour darling people I got rid of a bunch of other people on the list as well just because
I thought looking at the website again to be a little bit too small and on the basis
of speaking to a few of these guys having small businesses I don't want to waste time
on meeting some people that aren't going to convert so what I'm going to do now is I'm
going to send an email twitch these people confirming the meeting at the time slot and
inviting them with a calendar invite then I'm going to send some cold emails out to
everybody else we didn't get a hold of on the phone right so that is cold calls Adler
way successful session happy with that let's move on to emails okay what's the damn damage
so we've got one two three four five six seven eight nine ten eleven emails to send out from
this list which is fine I'm actually gonna send them out to these are the people that
we couldn't reach um for whatever reason but I'm also going to send them out to the people
that are a hard no as well like they're too busy until November uh maybe not the one that's
too small but if they're too busy I'm gonna still send an email just so they've got my
details for the future so if they do change their mind they can come to me and what I'm
going to do is first of all let's actually go ahead and write an email script so if we
go back on notion and on Renault reach we'll follow the same premise here duplicate the
cold cool script and do called email okay same rules apply now a simple format I'm gonna
follow an email so we're going to do hey name personal compliment so some kind of personalization
curiosity question which is going to be about uh offer and then we're gonna have CTA and
signature so personalization will leave open for now typically speaking what we would do
is we would look at a business's website and we'll see if we can comment on something I
don't know what I'm gonna do for them yet but we'll do that in a moment when we actually
come to writing an email and then we'll do it on the spot curiosity question could be
similar to what we've said on the call call so if I could get you another five quote ready
jobs in the next 30 days or you don't probably anything I'm confident I could get you another
five quite ready jobs or you don't pay anything would you be against a quick call over the
next few days to discuss no obligations you can Implement my ideas yourself if you like
I always like to add this like no obligations make sure this isn't your tonality keep the
system four most possible a kind regards nice keep it informal this industry is informal
so you change the tonality for the industry but I'm gonna do have a great day Jordan managing
director renaultreach.com cool because our website is optimized nicely it shows it from
Norwich personalization plus location okay I'm gonna do a personalization and plus I'm
gonna mention I'm from Norwich because it's going to be a nice Inn so this is a simple
script we might adjust this as we start doing it um but this is a nice foundation for us
to go on so the go back over to database now and send an email put that in generally speaking
I want to keep your emails as short as possible just straight to the point come companies
get emailed a lot every day by businesses what we would also do is put like a case study
screenshot or something around here just to show that we've recently done this for somebody
else obviously we don't have that just starting out I'm going to leave just do Jordan not
Jordan platten you would normally do first name last name but I don't want people to
search me and then I have an unfair Advantage okay so personalization wise let's take this
first business and they weren't in the office to try later in the week so let's go on the
website typically speaking we just want to find something that is going to be easy for
us to mention so we could go on their reviews all pretty samey they don't have blogs in
this industry but they are I imagine typically posting results quite often we want this to
be something that we can kind of repeat throughout everybody so we're just kind of we're not
just for one person mentioning a Blog for another person mentioning so let's open up
their Instagram my gut tells me probably the right thing to do is mention one of the recent
jobs that they've done because all these companies gonna have mentioned jobs so it should be
a relatively quick process to go through each of these and mention one of these for example
this shower is pretty cool and doesn't mention anything but I could mention it they only
posted a week ago and it's going to be easy to mention this so I could say something like
hey someone up on your Instagram today when looking at local bathroom companies in Norwich
and love the brick wool shower you posted last week major bath memory on that one I
own Renault reach a local lead generation Agency for Norfolk Home Improvement businesses
based on what I've seen nbk so we're called nbk some have on your Instagram today and
love the brick wall shower you posted last week major bath memory on that one okay so
that's going to grab their attention I own Renault reach a local lead generation Agency
for Norwich Home Improvement businesses based on what I've seen own Renault reach a local
lead gen agency okay hey some will look up on your Instagram today
and love the brick wall shower you posted last week made your bathroom memory on that
one I own Renault reach a local lead generation Agency for the Norfolk Home Improvement industry
based on what I've I've seen of nbk I'm confident I can get you another five quote-ready jobs
in the next 30 days or you wouldn't pay anything would you be against a quick call over the
next few days to discuss no obligations you can Implement my ideas yourself if you like
have a great day Jordan platten Mansion director Rena reach you could argue that you could
move these two around based on the personalization I think it wouldn't flow well so if I say
major bathroom Envy on that one based on what I've seen of MBK I'm confident I could get
you so you could uh should we move them around and see what how that reads major bathroom
menu on that one based on what I've seen of mvk I'm coming I can get you another five
quote ready jobs next 30 days he wouldn't pay anything I ran a reach a local lead generation
agent with the Norfolk Home Improvement industry would it be against a quick like a call over
the next few days to discuss to discuss ideas to discuss okay cool now I'm happy with this
so what I'm going to do is I'm going to take this place the email in subject line I'm gonna
do quick question for honestly I have tested out thousands of subject lines over the years
and various sales jobs quick question for first name still works the best um correct
me if you found anything better but this is Elite so I'm going to copy that email so it's
easy for me to go again I'm going to hit send it's our first email done I'm going to go
through and I'll start going through the rest of these companies now it's a lot quicker
in theory know that we now that we know kind of how we're doing this first of all I wouldn't
paste the email until afterwards because you might accidentally send it Atlantic okay let's
do the same thing find an Instagram it's normally at the bottom okay or call that green kitchen
is memorable 38 weeks ago though that's a long time ago 38 weeks ago Jesus okay well
it's still memorable they need a social media Management Service for sure and love the green
cabinets major kitchen and we all know love the green cabinets you've fitted major the
dark what is it dark green yeah some of the four new Instagram today and loves the dark
green Championship fit into major kitchen and be on that one based on what I've seen
of Atlantic I'm confident I get you I own each okay you could mention some people would
mention here that you tried to call them now this lead I missed this note actually says
um said that they're busy from industry reputation so this is one of those where I'm basically
just reaching out for the future I actually called up today and spoke to you've said explained
that you guys are extremely busy at the moment great problem to have thought I would drop
a drop a quick email over in case anything changes in the future or if you look to expand
further stumble up on your Instagram today and love the dark green cabinets you fitted
made your kitchen enemy on that one based on what I've seen of Atlantic I'm confident
I can get you another five quote ready lead jobs uh in the next 30 days or you wouldn't
pay anything I own when I reach a locally generation Agency for Norfolk Improvement
industry I actually called up today and spoke to explain to you guys are extremely busy
at the moment great problem to have glad to hear it thought I'd drop you a quick email
and go simply jeans in the future or if you look to expand forever have a great day Jordan
okay so we're keeping things amicable there we're planting that City for the future I
wanted to actually use that subject line that's quite nice okay Instagram yellow walls that's
pretty pretty good love the yellow walls late for it there and they're getting clean someone
up on your Instagram today love the bedroom with a yellow walls you posted major bedroom
Envy on that one based on what I've seen of angular bathrooms I can't get you know if
I've got really wouldn't pay me anything I already reach a local lead generation Agency
for that Improvement industry bloody bloody blah quick question four slap the email address
in and send it you guys get the picture at this stage so I'm just going to carry on now
to send in the rest of these out [Music] thank you okay all done so I've added two extra columns
to the lead list track when I initially cold called when I initially sent an email now
typically speaking if I was actually doing this for an agency I was looking to scale
and I wanted to be as efficient as possible I'd be using a tool like instantly.ai or lemlist
or gmas to automatically follow up on these emails okay but I wanted to keep things the
most simplistic form at strict backs I'm not using any hacks tips or tricks or softwares
on this series right now to just show you how simple it can be to actually sign up clients
if you want all of those things have a look at our program or we have enough of you comment
below I'll create videos on those systems and automations but for now we've send it
all automatically it's also going to make sure that we've got the highest deliverability
rate on our email as well typically you want to make sure you warm your emails for two
weeks because we've only sent 20 or so emails we shouldn't have any issues with deliverability
but if you're planning on sending 20 a day over the course of a couple of weeks you might
fall into spam so you want to warm your email on a software like instantly or limb list
to start off with with now another final thing that I've done whilst I just finished there
is I created the pipeline on go high level for Renault reach and the pipeline is where
we manage the different stages that a lead is in so when we initially Outreach and before
we've heard back from a lead they're going to stay on our lead list when they respond
to us that's when we move them onto our pipeline so typically we put them then in the new lead
stage or the conversation stage we then also have a ghosting stage if they stop responding
to us we know we need to follow up we have the appointment set stage with all of the
meetings that we've got lined up over the next seven days and we've got no Show cancellation
and we also have a few more in there as well negotiations have gone back and forth on price
so after the first meeting got client closed and then nurturing nurturing flow is where
we put people in a drip feed this is something we do in our agency over a period of time
to reignite them nurture them basically so I've got meetings booked in for more over
the next seven days I kind of didn't anticipate I wouldn't just be able to book everyone in
on the same day but it doesn't really matter because what five meetings realistically not
all them going to show up I'd be happy if two or three show up three would be good and
even if all five show up it's still going to be what maximum of four hours on the phone
so it's all still condensed down into one day's worth of video which keeps us on track
so guys I think you can tell I'm a little bit exhausted it's been a very long day we've
crammed a lot in right now I've now got to jump on a live q a session group coaching
call with our private community of agency owners in the affluent Academy so I hope you've
enjoyed this episode cannot wait to jump on these meetings and close a client and go through
that process with you been a fun one I'll see you all soon cheers you'd be paying us
800 every month and you'd be paying Facebook 800 every month so what happens if it just
doesn't work I completely understand I'm a complete stranger I only called you a few
days ago we barely got acquainted right I'd like to believe that we'll build a friendship
throughout working together if we do but I completely understand your hesitation that's
why I have the guarantees in place I don't want to have difficult conversations we have
a 30-day guarantee happiness guarantee you can get out at any point if you wanted to
get out halfway through the month you can leave I don't want to waste my time just as
much as you don't want to waste your money oh that's wrong okay yeah so why don't we
do it