Overview
This podcast episode features an in-depth discussion with Roger Thomas and Todd-Avery Lenahan of Wynn Design & Development, exploring their philosophies and practices in luxury hospitality design, team culture, innovation, and the challenges of maintaining visionary standards in an evolving industry.
Philosophy and Approach to Design
- The design philosophy at Wynn focuses on guest experience, surprise, drama, and universal appeal, not trends.
- Every space, regardless of perceived glamour, is given equal care and investment.
- The design process is rooted in personal history, art, and life experiences rather than referencing current trends.
- "Evocature"—design meant to evoke emotion, drama, and inspiration—is prioritized over superficial aesthetics.
- Authenticity, timelessness, and not following trends are core values; Wynn aims to set, not follow, standards.
Collaboration, Team Culture, and Mentorship
- Wynn maintains all design, architecture, purchasing, and construction teams in-house for seamless collaboration.
- Long-term staff retention and respect for employees foster a culture of pride and meticulous care.
- Mentorship focuses on history, process, communication, and balancing creativity with operational function.
- Curiosity, passion, and continuous learning are critical traits; complacency and disengagement are discouraged.
Operational and Design Challenges
- Operational excellence is achieved by integrating design and function (e.g., cleanable surfaces, easy-to-maintain environments).
- Changes, such as casino renovations or adapting to budget reductions, require increased creative problem-solving, not lessened ambition.
- COVID-19 introduced barriers like plexiglass, but efforts were made to maintain hospitality and guest comfort (e.g., touchless options, discreet temperature checks).
Innovation and Adaptation
- Wynn's integrated team structure ensures consistent quality control, even as in-house work is more expensive than using consultants.
- Continuous iteration and a willingness to reinvent spaces are seen as essential for enduring design.
- Maintaining pristine conditions over decades is a priority, achieved by empowering staff and investing in both front and back-of-house environments.
Personal Insights and Reflections
- Roger Thomas shared overcoming personal addiction and dyslexia, underscoring authenticity as his key professional value.
- Both leaders emphasize learning from history, looking for inspiration in art and music rather than current social media trends.
- The creative process is never considered finished; striving for improvement is constant.
Decisions
- Selected Todd-Avery Lenahan as the next leader of Wynn Design, prioritizing continuity in vision and originality.
- Adopted a design approach that favors timeless, guest-focused innovation over trend-following.
Action Items
- TBD – Wynn Design Team: Continue refining guest and employee experiences, including operational adaptations during the pandemic.
- TBD – Roger Thomas: Launch new collections and partnerships in lighting, furnishings, and hospitality amenities.
Recommendations / Advice
- Prioritize authenticity and guest perspective in all hospitality design decisions.
- Invest equally in guest and employee environments for long-term operational success.
- Foster curiosity and continuous learning within design teams.
Questions / Follow-Ups
- Further updates on the status and vision for the new Wynn project across from the current property.
- Continued exploration of how design teams adapt to new health and safety requirements.