Lecture Notes: The Evolution of 'Take This Lollipop'

Introduction

• 2011: Launch of Facebook app "Take This Lollipop"
• Unique approach compared to other apps on the market.

The 2011 Version

• User Permission:
  • Users must allow access to their Facebook profile.
  • Exposes private information to app developers.
• Creepy Video:
  • Features a character in an abandoned building logging into his Facebook account.
  • The character is actually accessing the user’s profile, examining posts, friends, and photos, creating a parasocial relationship.
• Chilling Elements:
  • Google Maps shows the user’s location while the character stares intensely.
  • Reveals the user’s personal information and addresses.
• Response and Controversy:
  • Brief removal of the app due to public outrage over privacy issues.
  • Returned after the creator assured no misuse of data.

Legal Context

• FTC Settlement (2011):
  • Facebook charged with unfair practices regarding personal data handling.
  • Highlights the gap between what Facebook told users about app permissions vs. actual data access.

User Reactions

• Many users unknowingly gave away personal information.
  • Example of Reddit user saying they clicked “yes” to permissions.
• Other users were curious despite knowing potential risks.

The 2020 Version

• Promoted as an interactive sequel to the original app, available during the pandemic.
• Cost: Required a $3 ticket to enter the app.
• App Features:
  • Begins with a chat room experience with strangers.
  • Initial comfort turns into a scary scenario resembling the movie Unfriended.
  • Uses webcam for interactive horror elements—users see their addresses pop up.
• Mixed Reception:
  • Compared to the 2011 version, critiques the 2020 version as less impactful and more superficial.
  • Received significant views on platforms like YouTube, illustrating its reach despite criticism.
• User Commentary:
  • Users expressed regret after participating, commenting on exploitation of personal data.

Potential and Legal Concerns

• Ideas for improving engagement and fear factor in horror apps.
  • Suggestion for a game synthesizing all social media data for an immersive experience.
• Reflections on legality and ethical implications of such an app.

Inspiration and Legacy

• Possible influences on 'Take This Lollipop' from Hotel 626, an earlier horror game incorporating webcam usage.
• Discussion of evolving digital horror experiences through direct user engagement.

Conclusion

• Final thoughts on the nature of social media interactions and privacy awareness campaigns encapsulated in horror format.
• Encouragement for audience engagement through liking and subscribing to related content.