Lucid Motors and Saudi Vision 2030

Summary

This meeting was an interview with Fesil Sultan, President of Lucid Motors Middle East, at the Lucid Motors customer service center in Riyadh, covering Lucid's alignment with Saudi Arabia's Vision 2030.
Key topics included Lucid’s technological innovations, product roadmap, local manufacturing, talent development, and the company’s integration with the Saudi automotive industry.
Important updates and decisions pertained to the expansion of manufacturing, workforce localization, and Lucid’s contribution to the Saudi Green Initiative.
The conversation also covered market strategy, product differentiation, and pride in the “Saudi made” badge.

No specific dated action items or assigned owners were stated in the transcript.

Lucid’s vision is closely aligned with Saudi Vision 2030, particularly sustainability and increasing electric vehicle (EV) adoption in Saudi Arabia.
The Saudi Green Initiative aims for 30% of cars sold by 2030 to be electric, which supports Lucid’s growth plans.
Lucid is leveraging local manufacturing and the “Saudi made” badge as a source of national pride and market differentiation.

Lucid Air: Quick charging (300 km+ in 10-11 min on high-powered chargers) and industry-leading range (up to 838 km per charge).
Lucid Gravity: A full-size, seven-seater luxury SUV launching soon in the GCC, incorporating technology and learnings from Lucid Air, with unmatched interior space and flexibility.
Midsize Platform: Production launch anticipated end of next year or early 2027, to be manufactured in the Kingdom at the King Abdullah Economic City plant (annual capacity: 150,000 units). Will cover several vehicle top hats (SUV/crossover) for higher sales volume and global exports.

The Saudi plant was chosen for its geographic location (near major trade routes) and to align with Vision 2030 goals.
Local manufacturing enables Lucid to export vehicles from Saudi Arabia and meet the growing regional and global demand for EVs.

Lucid signed an agreement with Saudi Arabia’s Human Resource Development Fund ($50M USD over 10 years) to train at least 1,000 Saudi nationals in the US and bring them back to key roles in the Kingdom.
Additional local talent development via the National Automobile Vehicle Academy, offering intensive training programs for high school and college graduates ahead of manufacturing plant launch.

Lucid is the first automotive brand to display the “Saudi made” badge, deepening its connection with the local market and building consumer pride.
Existing exports of locally assembled vehicles to the UAE, with plans for broader international reach as the midsize line comes online.
Emphasis on Lucid as both a technological leader and an enabler of Saudi Arabia’s economic diversification.

Fesil Sultan shared personal motivation rooted in the industry’s societal impact and his passion for automotive engineering and innovation.
Emphasis on building a leadership culture focused on human relationships and national development.
Personal advice to the next generation to embrace new technologies, sustainability, and innovation for a better future.

The Sapphire variant is highlighted as one of the world’s most powerful sedans, with 1,234 horsepower, 0-100 km/h in 1.88 seconds, combining high-tech features with superb handling and luxury.

Localization of manufacturing and workforce development in Saudi Arabia — Chosen to leverage geographic advantages, trade access, alignment with Vision 2030, and to instill national pride.
Expansion of product portfolio (Gravity SUV and midsize platform) — Supports market growth and diversification in line with regional consumer demand and Vision 2030 targets.