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Overview of the 9x12 Marketing System

Jan 7, 2025

High Response Marketing Podcast - 9x12 System Overview

Introduction

  • Host: Jake Lorraine
  • Focus: 9x12 system for postcards
    • Suitable for beginners and veterans
    • Simplifies marketing through shared postcards among local businesses
  • Purpose: Help participants understand and maximize the 9x12 system

Understanding the 9x12 System

  • Concept: A large postcard shared by multiple local businesses
    • Businesses pay for the postcard; organizer keeps the profit
  • Benefits:
    • Simple, less complicated process
    • Flexible usage: side hustle or primary income
    • Tax benefits: deduct business expenses

Business Structuring and Legalities

  • DBA (Doing Business As):
    • Register with local government for fictitious business name
    • Allows for accepting checks/credit cards
  • LLC Consideration:
    • Limits personal liability for business issues
    • Consider as business grows

Payment Processing

  • Accept: Checks, credit cards, cash
  • Use tools like Square for easy transactions
  • Importance of proper record-keeping

Selling Ad Space

  • Target Audience: Businesses already spending on marketing (e.g., realtors, HVAC, restaurants)
  • Avoid trying to convince those skeptical of marketing
  • Value is in exposure, not immediate results

Artwork and Proofing

  • Use tools like Canva for design or hire a designer
  • Importance of proofing ads to avoid costly mistakes
  • Use disclaimers to absolve responsibility for errors

Scaling the Business

  • Key Considerations:
    • Reinvent profits back into the business
    • Systematic scaling (e.g., add more services, maintain high recurring rate)
  • Replacing Yourself:
    • Hire for roles like sales, admin, design
    • Focus on big-picture strategies, not day-to-day tasks

Maximizing Advertiser Value

  • Lifetime Value:
    • Calculate based on recurring rates and average mailing duration
    • Aim for higher recurring rates and extended commitments
  • Cost to Acquire:
    • Determine how much can be spent to acquire new advertisers
    • Consider offering additional services to increase value

Innovations and Strategies for Growth

  • Use business metrics to guide decision-making
  • Creative solutions for customer acquisition (e.g., Facebook ads, giveaways)
  • Understanding and optimizing cost per acquisition and customer lifetime value

Summary

  • The 9x12 system offers a flexible and potentially lucrative business model
  • Success relies on effective scaling, strategic marketing, and operational efficiency
  • Entrepreneurs should focus on large-scale problem-solving and strategic thinking for sustainable growth

These notes capture the key points from the lecture on the 9x12 postcard marketing system, including the business model, legal considerations, payment processing, scaling strategies, and tips for maximizing value.

Full transcript