Lecture on Fast Track and CRM in iGaming

Jul 14, 2024

Lecture on Fast Track and CRM in iGaming

Introduction

  • Speaker: Simon
  • Topics: CRM, iGaming, Fast Track

Speaker Background

  • Long career in the gaming industry
  • Worked with Betfair and Betsson Group
  • Co-founder of Fast Track in 2016
  • Focus: Redefining CRM in iGaming

Founding of Fast Track

  • Identified a gap in the CRM market in 2016
  • Gaming industry was rapidly evolving (2014-2016)
  • Innovation in player experiences but stagnant CRM practices

Problems with Traditional CRM in iGaming

  • Operational aspects of CRM hadn’t changed in 10 years
  • Disjointed systems and teams
  • Huge operational burden

Fast Track’s Unique Approach

  • Central Idea: Redefine CRM and focus on digitalization
  • Building a self-learning engagement platform
  • Shift from manual to automated and data-driven processes

Core Aspects of Fast Track's Philosophy

  1. Real-time Data: Essential for player engagement
  2. Central Orchestration: Integration of all systems in one place
  3. Process Redefinition: Efficient and scalable operational methods

Industry Motivation & Challenges

  • **Motivation: ** Automation, one-to-one experiences, AI
  • **Challenges: ** Organizational setup, data-driven transformation, internal decision making

Fast Track's Impact and Methodology

  1. Free up Time: Utilize Fast Track to reduce operational time by 40-60%
  2. Invest in Automation: Automate distribution processes
  3. Bright Spot Analysis: Identify and scale successful strategies
  4. One-to-One Experiences: Tailoring player engagement
  5. Self-Learning Environment: Long-term outcome prediction and improvement

Automation and CRM Teams

  • Automation as a necessity, not a threat
  • Focus shifts from execution to creative processes and analysis

Trends and Future Direction

  • Upcoming Announcement: Major news to be revealed in October related to machine learning and AI
  • Goals for 2022: Expand operator opportunities, enhance AI and self-learning experiences, support internal data science teams

Conclusion

  • Busy year ahead for Fast Track
  • Aim to revolutionize CRM in iGaming through advanced technological solutions

End of Notes