today we will discuss the gatekeeping theory this is Professor Rachel Khan of the up journalism Department what is the gatekeeping theory gatekeeping is the process of selecting and then filtering information before it is shared to other people the theory is based on social psychology wherein Gatekeepers are the decision makers who choose the information to be shared with the group in the same way that a guard at a gated facility decides whom to allow inside based on certain criteria for example employees only the term gatekeeping is credited to German American social psychologist Kurt Levin who in 1947 studied the food consumption of American households and realized that the decision makers acted as Gatekeepers later Levitt also noted that this could be applied to news consumption American journalist David Manning white on the other hand studied the role of the editor in deciding which stories were published and which ones were not in his 1950s paper the gatekeeper a study in the selection of news this model is attributed to David White it shows that n as a source of news items where we have four of which numbers one or N1 and N4 are discarded by the editor and only N2 or news item to a news item three reaches the audience white found that the editor was highly subjective and based his decisions on value judgments if we place the value judgment and match it with gauteng and rouge's news factors we find that the gatekeeper bases his decisions on news values such as impact proximity timeliness prominence conflict currency and Oddity those that are not newsworthy are those that are rejected the story conference such as this scene in the paper serves as a venue for editorial gatekeeping two days after a black kid is killed in a neighboring Community two white businessmen named the one what are the names Hanson and McGregor get shot up with racial evidence written on their car now in response the New York Sun decides to run a parking story like kiwi called me at seven this morning yeah I bet he did Joe will you please cover your mouth Metro I assume we're all over the subway three pieces a tick tock list Avenger search for Heroes standard Transportation wreck stuff we got any art yeah I already picked up some nice spaghetti shots on this one love the severed arm shot what about the modem and they find him yet yeah they found him drunker in the skunk in his neighborhood bar uh we got Allison's profile of a Teenage Hitman all right we got Grace finally done with that Hollywood uh who's banging Hooch yard and the part the gatekeeping theory was further popularized by Shoemaker Vos and Rhys who defines gatekeeping as the process of selecting writing editing positioning scheduling repeating and otherwise massaging information to become news Shoemaker and Voss expanded White's concept of gatekeeping as we see in this model the gatekeeper operates within certain constraints such as deadlines the use writing style or inverted pyramid media ownership government advertisers interest groups ideology and economics these days the theory takes another turn has new media especially social media eliminated Gatekeepers now that users can access information directly from various sources yeah Shoemaker and Voss say that through social media audiences now control another channel for information to flow from news events and sources to the public therefore they quote we must conceptualize readers as having their own gait and they send news items to others in the audience when the interaction between newsworthiness and personal relevance is strong enough unfortunately social media has not leveled the playing field as we watch thought Gillespie noted that rather than providing an open and neutral space for a global conversation in which all can participate on equal terms Twitter Facebook and others may be the new Gatekeepers social media are reinforcing an equal access to public attention and creating virtual Echo chambers of like-minded users through opaque algorithms and moderation policies that amplify such content while hiding others the unfortunate result is negative gatekeeping social media algorithms may be blocking us from truthful sources and loading us with this information with a user as the GateKeeper we need greater discernment of trustworthy sources of news I hope this has helped I suggest that you look up my video on social media and the elections to know more about the effects of this social media algorithms foreign [Music]