if you can do these three things you assure yourself the ability to make money I built 19 companies and invested in 78 startups that isn't a thing I don't know about business and I've managed to get Luke Belmont on today to teach you what he knows how to escape the 9 to5 how money works and how he's making millions and all you need to do is sit down and listen for 5 minutes and if you can't do that you're probably not going to make it so L what are we going to learn today how to guarantee yourself the ability to make more money I like that that's down I think it's uh where we need to start you know many times people say hey fix different problems in your life but if you don't fix your financial problems you don't have to be a multi-millionaire but if you don't fix your financial problems you don't have the Mind space in order to work on other areas of your life the reason you struggle with your finances and that affects your marriage is because you're focused on the finances you don't have enough time to focus on your relationship the issue isn't the relationship you have to be able to understand that in the Game of Life money isn't important not this idea of absorbent wealth but enough for you to be able to what have mental real estate and freedom to then work on other areas of your life so we talk about business but business isn't the only way to make money that's what most people don't understand and business doesn't mean you have to go and hire employees and and have huge staff and or have an office business is just the ability to transact from one person to the other or from one business to the other so the question is am I am I able to transact the answer to that is yes everybody can transact and you don't have to do it necessarily in person so this idea of selling how people naturally talk about you have to be good at sales you can throw that out the window we're not even going to talk about that because we live in a digital era as well so I call it the trifecta of money your ability to guarantee money coming in in perpetuity the first one is understanding that any that you do needs to be in high demand any type of endeavor that you take on needs to be in high demand if you want to for example have a gardening business it would be very foolish for you to have it in Manhattan because the demand for it is not going to be the same as if you have outdoor let's say Tennessee or here in the outskirts of London where there's a lot of what demand so whatever you touch needs to be in high demand I see people being like hey I want to start an application I want to start the next Uber I want to have these illusions of wealth but they're actually traps because they're not in high demand or they are not in the second place which is super important you have high demand and then up north which is going to be my main priority is you need to be the best and that's where most people get caught up your ability to do something with the best of your abilities will determine whether you're going to be hired or not why because there's going to be competition where there's demand there's competition and you don't want to be hired for being the cheapest you want to be hired for being the best so most people come into a business and they don't work on their skills they don't polish their their the business model they don't enhance the business model they don't think about what are the verticals that allow me to do this in a better way so for example back to very essential basic businesses Plumbing electrician homeschooled teacher all these things how can you do it better than your competition high demand your skill set and then finally it needs to be we'll call it Irreplaceable Irreplaceable you need to be Irreplaceable we are entering an era right now where Ai and social media and automation is going to start quickly taking jobs so why would I go into copywriting when any business in the next 12 months could replace me I say that about people becoming doctors you know uh Robotics and AI working together so you need to also this one's an alarming one because you need to be irreplaceable in what you do so when we we're starting communities we understand the what Irreplaceable factor of in-person relationships AI can't replace that so you need to be able to build on a solid foundation you need to be in demand you need to be Irreplaceable and then you need to be the best at what you do if you can do these three three things you assure yourself the ability to make money and I don't want to give a specific business model because it applies to anything that you do it can even apply to your job so why would you get a job at McDonald's that anybody can do when there's no skill attached to it you'll get paid in proportion to what the difficulty of the problems that you solve so if you solve better problems you'll get paid in proportion to that so you don't necessarily need to go out of your way and start a business you just need to get a job that is in high demand that not a lot of people can do be the best it and make sure that you can't be replaced we saw this during the whole metaverse kind of experience where Facebook rebranded to meta they were hiring engineers and paying them 50% on top of whatever it is that they were usually getting because they were Irreplaceable and Google would come and be like hey we'll hire you for an extra 30% and because they're irreplaceable pieces they secured their ability to transact because all you're doing as an employee is you're selling your to a business whether you believe it or not you're kind of an entrepreneur you've just labeled it differently with the W2 or whatever it is that you have in the paperworks depending on your country but if you're the best at what you do which this is fully in your control select something that's in high demand by observing the marketplace oops and then finally be irreplaceable in any Endeavor and you can secure yourself the ability to make money and perpetuity so people are listening to this so I actually totally understand this but I'm thinking for people that won't they might be asking themselves well what's not going to be replaceable maybe we could get into that today what's high demand actually mean cuz you can create demand I mean Prime for example that drink wasn't in demand until they made it in demand they partly did it through scarcity right so that we could teach people a little bit about how to become high demand what high demand means and then the best for me is a really interesting thing because sometimes like the iPhone is not the best product but actually Samsung Android is a better product but people still want the iPhone so it's interesting because if you can get the high demand you can almost out some of these things yes but this is also considering that best doesn't necessarily mean Tech best can also have to do with convenience people buy the iPhone because of the iMessage yeah and they also they also they also buy it's a package yes it's it's the experience of the entire thing the other side of it for people that might be listening that prly are working in McDonald's here's the irony I've hired people who were brilliant weit to in a restaurant restaurant if they're if they're the best in the restaurant they're looking after customers they're really attentive they're polite they're ch whatever it is they're using all their skills they're being the best I'm like wow I would like that person to come and work with me so you might be the best in McDonald's and that will give you opportunity right so being the best in general wherever you are whatever you're doing even if you're in that [ __ ] job will give you opportunities yes so people need to learn to be the best so can we break down these things J yes I mean there's there's a couple things for example high demand so there's two things with high demand right you look at Trends and then you look at narratives so with Trends it's these small explosions right you look at a fidget spinner you know that's a high demand Trend you bring it back to us by mentioning it right exactly just spin a link down below affiliate link uh so you have these Trends right you have these small little bursts we see them in social media now more than ever these Trends last two five maybe 15 days people for example Donald Trump got shot people started Drop Shipping the the shirt of him pumping the fist it lasted maybe 3 days but I saw a couple guys making $100,000 in 48 hours because it was what a trend that was in high demand so if you want to focus on this this is like Fast Money a pair of sneakers that Travis Scott releases that are private that's a trend you don't know if he's going to be around in 10 years you do a quick flip sell it for a couple hundred extra practice it's a great practice but you find something that's in high demand based off of Trends what I like to do is narratives long-term plays so what is a narrative a narrative for me is AI is going to replace digital experiences therefore people are going to Crave physical experiences so that to me is a long-term narrative that makes me operate differently initially when you're trying to hustle and make your first money you want to be on the trends you want to the next thing the next thing the next thing till you build up your cash flow eventually you want to get into your narratives your long-term plays when people are like you know what in the back in the day you know digital uh taxis and the ability to just order taxi through an application that's a long-term thought if you get into that you're expending time energy resources and narratives believe it or not are also riskier because it's you trying to predict the future with the trends you're acting upon the present moment so this is usually how I think about demand now you can create it artificially if you're on the marketing side you can create Trends and you can create narratives we can go into distribution we can go into hiring uh key opinion leaders we can go into influencing social media we can go into Distributing your Clips there's many ways to fabricate demand and the second one is the narratives are a little bit more difficult because narratives tend to take longer time to play out they're longer transitions so these in the trading world you would consider Trends kind of like your day trading plays and your narratives are kind of like your long-term plays like you buy Nvidia understanding that the chips in processing is going to be something valuable in the future and 20 years later skyrockets so that's an long-term narrative the trend is look at all the other AI stocks that are now pumping because of Nvidia do they deserve to pump no but it's part of the trend same thing with crypto right does it operate on narrative Bitcoin May operate on The Narrative of hey it's fair money it's open Ledger but inside of crypto you have trends like memecoins are memecoins and Bitcoin correlated no but it's a trend that now happens because of the macro narrative so if you understand narratives and you understand Trends you can assure yourself to make money because where attention goes money flows we know that so you have to go where the demand is so that's breaking down demand now when it when it comes to being the best how I categorize the best is you have your your your what you call your variables and then your fixed best your variables are going to be depending on the specific job so actual like hard skill type things are you the fastest are you the most resilient things of this nature do you know the skill set in the profession well and then you have your fixed which is something that every person should develop do you show up on time do you show up with a good attitude are you trust worthy are you reliable these are your fixed variables that nothing can basically waver regardless of your job these are the essentials which is your character your attitude the intrinsic things of how people perceive you and then you have your variable kind of attributes which is in accordance to the job so mentioning them let's say I mentioned e-commerce well I need to be the best in understanding supply chain I need the best in understanding cash flow management I need to be the best in running Facebook ads I need to be the best in product research do I have to do that later on no you can eventually hire people to do it but the reason you want to know it is because you want to know every aspect of your business and the business basically grows alongside you so the better you become believe it or not the better the business will be because the business only reflects you there's a hack around this as well which I i' I've discovered is let's say I'm I'm personally not very good at accounts that side of business I'm good at marketing not good at accounts so if I want the best and I want to be the best I do co-founder businesses so when I start a business I get that that person in as a co-founder doesn't have to cost me any money to bring them in so people listening don't have any money you get a co-founder but you get that best inhouse from day one so you don't have to go and learn accounts if that's something you're not good at right but you you need to a players in your business this is partly it too right and you don't and you don't need many people that's what most people don't understand you can do a lot more damage with 300 Spartans right so what you need to do is find those individuals that cover the bases that are essential for a business to succeed that you can't cover and if you are falling under the delusion that you can cover everything then that's a fallacy maybe in the next couple years when AI can become the best co-pilot partner and you don't have to show out Equity or Sweat Equity to anybody that future may come we'll see billion dollar unicorns by single it's going to be more competive at that point to so you so but right now we live in a situation where once again you have your variables if you can't build them out make sure you find somebody that can cover those bases but then you have your fixed variables which is the things that are Undisputed that people intrinsically value and consider you uh the best at or not can be like leadership are you a good leader like are you somebody that's accountable these are skills that matter more than the other because you can train the other things these things come from inside and then Irreplaceable it talk it comes back down to Trends and narratives you need to look at is e-commerce me selling on Amazon the most ideal thing yes or no why should I be selling on Shopify what's my thesis and different people do business differently because they have different understandings of Trends and narratives so just make sure you're irreplaceable pick something do something that gives you longevity you don't want to be restarting a new business every two years you want to take your time and build something that's going to be on a solid foundation Irreplaceable undisputable and that you're not going to have to be competing with robots that are going to be really cheap cost efficient and working 24/7 you need to understand that you got to be playing the future game cuz the world is accelerating there's something called Mo's law and Mo's law dictates right we kind of have like the exponential growth curve it's about technology right and Mo's law dictates that technology every two years gets twice as powerful at half the cost and it only gets more exponential so you start with the telegram oh well how expensive is it to transfer a message well we got to set up polls all throughout the Midwest and okay well what's next is the radio well what's next is the TV well what's next is the phone what was next [ __ ] implants in your head telepathic communication like exponential curve so you need to make sure that whatever you're tapping into you're understanding that this exponential curve is growing whether you like it or not and that's what I tell people is the rules of the game are the rules of the game you're on the board the rules are set if you understand how to play it you're going to play it the the world doesn't work based off of what you want the world just is and you have to play the game the Irreplaceable bit I think is the hardest thing for people to grasp um I'd like to go go deeper on on the other two subjects but Irreplaceable like I don't think I'm irreplaceable okay so as as an individual I've got social media presence but who am I I'm I'm easily replaced it's an interesting problem I think maybe using myself as an example okay I've got 8 million followers online so I built up an economic Moe of sort Brands will want to use my service but I'm not Irreplaceable there's other people out there that can help for example promote a brand but I think where you become a replaceable maybe you can Define it better than this but like if you're the best at something and people so for example people like working with you and you're good at it they won't want to replace you a reputation reputation right I think I think that's something that people wonder when they're listening they might be listening how do I make myself Irreplaceable I actually think that reputation in particular is totally underrated as a as a tool to become Irreplaceable like there's plenty of people out there that could learn from many other people but if you become uh good at the best at something I think this best thing is the key to it all because I also think the best thing it links to what school doesn't teach you and I know we're both anti the school system I really think the school systems let a lot of people down cuz what the school system says is you're not good at these things practice them more but the one thing you are good at it's okay well you're okay at that so don't worry about it you should double down on the thing that you're good at and get even become the best at it yes so back to your point here like a lot of people are not making themselves Irreplaceable because they're not doubling down on what they're actually good at they're being told what they're not good at and wasting too much time on that stuff do do you think I I I agree fully and then you add to that the fear of failure right so we need to Define risk and we need to Define reward because what people don't seem to understand if they're trying to make money is that these things are something that you have to input and do before the money comes money is a lagging indicator of your ability to master these three areas and money will come you don't plant a seed and just wait for it and it's going to grow the next day you if you have the paycheck mindset you're not going to be able to be the best at you get addicted to being average I I I I just really want uh to for people to remember the reputation because you know a lot of people are going for the fast money and maybe in Trends they do things that will hurt their reputation I agree which eventually will mean that they are replaced not Irreplaceable people can't work with you because you you're not thinking long term yes and so um in the Irreplaceable bit let's talk trends for a second like I I think about what's happening in the future of AI and I think I mean the line this isn't my line but I like it which is like AI is not going to take your job someone using AI is so what what do you think if people are listening are there potentially um proof I used to say Recession Proof but now ai proof you know what what do you think in the short term in the short term the most AI proof thing that you can have is money right so figure out how to how to make money I know that sounds C no no you're talking about frankly every government every big business has cash reserves right now businesses have the most amount of cash reserves they've ever had because they're waiting for something big to happen like Ai and take destroy their businesses cash I actually think there a good point so PE you need to have your you need to have money so you need to focus on what's going to make you money without compromising your reputation without disabling your ability to be irreplaceable in the future whether it's because of reputation or you do something dumb who knows whatever the point is Cash is extremely important the second thing that's important is your connections because in the future what's going to matter is who knows you and who likes you because AI is going to automate most of our human experiences so if you fall under a standardized system which most people will fall under a standardized system you're going to be screwed mhm if when social credit scores come out and you have to abide by them and if say something on social media that's not allowed about the school system well then you can't drive x amount of miles out of your well you need this is already happening in China by the way I lived in Asia for 20 years it's already if you cross the road when the light is red you lose a point and you get 10 points you get banned froming yeah it's crazy so this is coming so so I'm thinking in the future right I'm thinking positioning yourself in the future who you know but not just who you know but who knows you and who likes you so it goes back to reputation y right reputation predes everything your reputation needs to be unassailable then you need to have money why do you want money because when you have money you can't be bought mhm you can't be bought they can't stop you because you don't need that money and you don't need a lot of it you need enough to be able to have that mental space freedom to do how much do you think people need to try and get so the first thing is one thing is telling is is people understanding that most of their problems in life are self-induced so the amount of money that you're spending on rent is because you chose to spend the amount of money that you're spending on or eating out orad habits that money that you spend was your choice so first of all is get rid of this is self- sabotage you're talking about here yeah get rid of spelling that right leaks in the boat people what people need to check on themselves like the list for the people to folks listening to understand what they need to do to make sure they don't fall into these traps we call small L's the small losses that you credit every single day the waking up late the eating that extra bag of chips that spending that money on that t-shirt that's 50 bucks that you don't [ __ ] need cuz you already have nine shirts mhm and you don't need 12 you've been tricked to buy that stuff most of the time so it's the small L's it's the death by thousand paper cuts right it's the small Jabs that you think are irreversible mistakes but they're not cuz they compound like credit card debt so small L's you need to be able to take over your small L's most people think about the big stuff but life is what a cumulative of small decisions you're making me quite emotional about this because I see this in people every single day that I ask what their dream is they're not doing their dreams because they've had too many of these got themselves into debt car debt mortgage all these things they can't do what they love because they've done this to themselves 100 times they're stuck so now what's next this is a big one cuz we're talking mindset now cuz we're talking self- sabotage Grace hey it's how you interact with yourself because if you take small L's you're going to have an attribute and we'll tie it back to we're talking about failure an attribute that you're a loser mhm but taking small L's doesn't mean you're a loser if you treat yourself with Grace knowing that this is the first time you've played the game mhm so if you understand it's the first time you played the game then you're going to treat yourself differently why is it that people don't treat themselves with Grace is because when failure enters a situation and this is what you get graded on H you get humiliated mhm you get put in the back of the class they make you repeat and go with younger kids making you feel stupid uh they ostracize you they make your parents upset so anytime failure is a possibility in your realm of getting rid of small L's you don't want to try yep why because it's failure is bad mm but failure isn't bad failure just is and you're going to fail more than you succeed in the moment you accept that you like you want to fail more I love failing I look for it I look for ways I can fail so I can learn and by failing you become what the best you become the best how can we help people learn because we hear it failure is good and I think people hear that line and they go why would it be good how can we help people fail I mean is there a mechanism for testing out yes so so it's very simp it's understanding the pain that comes with perfection and the pain that comes with progress if I want to go to the gym I'm going to feel weak before I get strong if I go to business class I'm going to feel stupid before I'm smart if I go hang out with wealthy people I'll feel broke before I'm rich and the negative comes with the posit you have to go through it and once you understand that that's just part of the process then you accept it totally right so it's like you need to feel like a loser in order to be a winner maybe the word failure just people need to reframe it is the word fight yeah you know like fight have pain you know like it's it's I don't know why more like we all know the stats right 80% of a students work for D students yeah so that should tell you straight up if anyone's listening should tell them straight away like if you learn to accept failure you also build up resistance to failure resilience and you it doesn't matter if someone tells you you're a failure if you know you're going again this time you fail but you're going again so it doesn't matter you're learning right and what I and what I found valuable is understanding how do you avoid the small L's like okay I I commit Luke I [ __ ] up Luke I mess up how do I stop so how are you in a situation where you can guarantee your ability to reduce your small L's the small losses the small failures per se that are holding you back I've never been happier to be a a person's whiteboard wi go ahead one is make it so easy to win that it becomes difficult to lose if you're struggling with your diet why the [ __ ] would you have cake in your house you're setting yourself up for loss if you're bad if you have debt why do you have a credit card make it so easy to win that it becomes impossible to lose just make it easy for yourself position if you have cigarette addiction why do you have a pack of cigarettes in your car don't hang out with people that smoke it makes no no sense you need to position yourself make it easy positioning positioning is key the reason we are where we are today is because we understand how to position ourselves make it so easy to win that it becomes impossible to lose that's what you do with your small lse because you don't want to be thinking about it two commitment something that most people have forgotten about most people have no ability to commit to themselves let alone commit to others what do you have to commit to one thing a goal most people don't have a goal mhm but that's why I ask people what their dream is cu that gives them at least a chance most people don't know they haven't even thought about it no so that as soon as they think oh I'd like to do this now you have a goal how you going to get there and I can tell people how to get there and we'll discuss it because there's some very basic instruments to achieve anything in life but you need to know where you want to go and then you have to commit to that if you don't commit to a goal you're going to be like a ship without a Rudder just spinning in circles directionless most people feel purposeless because they don't have a goal and once they told thems I have a goal like hey you know what I'm going to start this business or you know what I'm going to do this thing that I said I was going to do they have no ability to commit M and what happens when you stop committing to something you become a liar and most people lie to themselves so what happens if I lie to you every single day are you going to trust me definitely not are you going are you are you going to be confident in me definitely not so why would you be confident in yourself if you're always lying to yourself of course you're not going to trust your ability to accomplish your goal because you know that you're going to lie yeah it's the number one thing I look for I've got a team of 14 people helped me do this and I I basically would if anyone ever lied to me I will never work with them again you can't I just can't trust someone who lies and I don't but people like themselves that's the that's the real problem and you need to be able to identify yourself not as a person that's living inside but you need to position yourself like a stoic and look at yourself from the outside and ask yourself hey I've committed to something I'm just going to follow my goal you can't look at yourself as a first person individual you have to look at yourself like you're playing a video game of you M and if you're playing a video game of you why would you self sabotage so first of all make it easy to win so we're not thinking about these mind games there's a part of me by the way this word easy there's a part of me wants to call it hard make it hard for yourself actually like make so all the things you think you want these little Cuts these little problem make it hard to get them all yes that's so easy my brain seems to think that makes people got to understand that actually you got to to have a good life you got to have at the beginning a hard life yes like I think a lot of people I know that are successful they're successful because they had no choice but to be successful cuz they had a hard life you kind of need to do that to yourself right not have comfort not give that Comfort to yourself too easily otherwise what's what is the goal if if you've got it all comfortable already then you're not going to go and train and push yourself and make things happen yes I agree and the liar thing by the way is also really interesting because I I mentioned there people lying to me but the other thing is people have to be really careful that they don't um it's a bit self-sabotage again but they don't don't lie in a way that causes them to change their own belief system so if you tell yourself well and I have there's a lot of people say I'm not very good at business and they keep saying it to themselves their subconscious starts to believe it they're lying to their sub their subconscious now believes it's true and they think they can't do it like everybody listening can start a business everybody everybody so if you think you can't you're lying to yourself it's just what type of business you're going to do what your skill is apply to that business you're an introvert You' an introverted style business perhaps as opposed to an extrovert right people have literally told themselves lie so many times that just believes it yes I agree so how do you break that subconscious programming is very deep so let's talk let's erase this and we'll talk about how to break subconscious programming and we'll tap into a little bit of what is more on the science side of things natural law is something that everybody has to abide by like the law of gravity whether you believe it in or not it exists and if you don't believe in it it doesn't matter just jump off of a building and you'll realize that it's real there's other natural laws like the law of cause and effect for every action there's an equal and opposite reaction the second law of Thermodynamics so we understand that for everything we input there's going to be an equal and opposite reaction to that input so what people don't what people focus on is they focus on the output instead of the input so you can't control when you're going to become a millionaire that's the output people are focused on the output they're focused on the reaction they can't control the reaction all they can focus on is the action so for every action there's an equal and opposite reaction so what are the actions that you have to input in order to make a million dollars do you know them well no I don't know them okay well how many millionaires do you know and how many millionaires have you gone into and ask them what is the input for them to make a million dollars no not just not don't ask just Simon just look go get50 and I promise you there's plenty of people on the internet to send them a DM be like hey what's the one habit and then you put together your list in your formula they're very common habits i' hundreds of millionaires and quite a lot of billionaires and habits are quite common and you just mentioned some of them and if you identify them you know be honest about your situation I just again like that lying thing really in particular we want people not to forget it because it's like you you can lie sometimes uh to people about your financial situation and say you're not in debt you better telling people you are yes you don't hide things that's but being transparent but people don't most successful people actually at their core are very authentic about what's going on in their lives and we're going to talk about authenticity because it's super key to this I'm glad that you mentioned that word uh so for what are the inputs to become a millionaire right list them all out if you guys haven't watched all of simons's content with all millionaires go watch it and you can probably piece them together any quick ones by the way that you've noticed first is you need to have a product service or a good you need to have something that you offer of value to the marketplace so a product can be physical can be digital it can be a service your time or somebody else's time actually we love service business to start with because they're can be low cost you know cheap and get going quite quickly yeah and then you're going to have you can have your physical products your digital products and then you have your goods and your goods don't necessarily have to be uh something that offers utility like a pair of shoes like a Nike pair of shoes aren't necessary they're just a good a variable a verion so for example you could have a service based business that offers Car Wash but your goods are that you offer additional things to it and bonuses that don't have anything to do with the service like do you sell them Rim cleaner do you sell them additional perks and things that are inside of it so you have your products your services and your goods that's the input by the way most people who do a YouTube channel don't make money from the YouTube they make money from affiliate links down below they have Goods on top of their services right you so you need to offer value that's the first thing if you don't have anything to to offer value of you're not going to make money that's the main one that's the the most important one and then the second [Music] one do you need customers man do you need customers so it's like who's your target audience people are want are thinking okay what am I going to sell no no no who am I going to take care of you start with the you start with the end in mind most people are way too generic on this yes so I mentioned yesterday we interviewed the billionaire yatsu and he was talking about niching down how important Niche niching is people customer wise people too broad I'd like uh sell t-shirts to men between 18 and 60 well it doesn't work that way yeah you won't sell anything to anyone you need and this is we'll talk about the third one specificity you need to be clear for yourself internally and externally what are you going to offer who you're going to offer it to at what price where these are the clarifications that you need value to who and how M very simple and that will give you the output and if you just focus on providing value to this specific person in this specific way you're going to test whether or not it works and if it doesn't work the output will tell you that it doesn't work and if it works the input will give you the output so that's the first variable inputs and outputs are super important do do you think by the way I we might cover this in a minute but I just wondered um do you think purpose helps you build this if you have a purpose get you up in the morning yes and and purpose doesn't have to be this deep thing like hey I want to go to Mars purpose can be hey when this customer needs my help in this specific manner I am the most reliable person that they can go to and I wake up in the morning and that's that's what fires me I mean that's why I see I've interviewed thousands of people and what I noticed like if I interview a nurse she actually loves going to work she might not be paid well and all that but she she has a sense of purpose she if she goes to work she helps someone's life be more comfortable so customers being satisfied yes for example it can be your specificity it's like it's why is it that you do that you do yeah you want customer to have less pain you know literally that can be you know but building purpose I think is so underrated into making the customers happy I think my whole career every business I've ever been involved in financial you know success some and some have failed but I've always made sure the customer was happy yes so that customer is a lifelong relationship as well if you do it right and that's and that should be one of the outputs the outputs should be I guess we can can delete it on the second thing because we're talking about inputs and outputs talk about the second one is going to be your LTV most people are focused on the front-end money and the frontend interaction how can I take from somebody something the first time that I meet them how can I extract a couple pennies a couple dollars from this guy like a hungry [ __ ] dog excuse my language cuz it pisses me off they don't focus on lifetime value no that is a big mistake a lot of people make they don't focus on the lifetime value of the customer they focus on the quick money so the input is the fast hey first relationship first interaction they don't think about was the long-term perspective what's the long-term journey of this individual with me when you focus on long-term value and lifetime value which is so much bigger because it costs more to acquire a new customer than to sell an existing customer another product then you stop focusing on making the money in the front end and you focus on allowing the lifetime value of the customer to yield returns long term whether it's money whether it's opportunities whether it's connections resources it really depends people are focused on the fast money the fast transactions and you don't you can make some hustle money but you're not going to get rich well I I see people burn long-term relationships forever sometimes going for the money input and output so mindset number one focus on just inputs don't focus on outputs the second one is we're talking about authenticity when you look at a chart for example of of this idea of yo the yogis and and the Hindu Masters talking about Enlightenment and they talk about the different chakras and all these energy things and okay you you read it and you wonder and then you begin to do some research and like okay there must be some science or some facts attached to this stuff and there must be some intelligent people researching these things it can't just be me that's curious so I come across a study I'm like okay let me start reading it and it's a study with the acronym Spain it's an experiment that they did over 20 years a span of over 20 years which is the scale of positive and negative emotion so what they did is they put individuals inside a faray cage it was a for those people don't know what a faay cage is this cage made with different aluminums and different metals that basically block any sort of uh Wi-Fi signal any sort of frequency to come into that box and then they began prompting people with what with different tasks different Minds different thoughts different questions to determine one thing the vibrational frequency that their body was kind of operating on when they gave certain responses so whether it was positive frequency or negative frequency so for example let's say they prompted you know disgust or anger inside of the person well clearly they could tell that it lower vibrational frequency so they're like okay interesting so let's prompt some positive stuff and they were like oh this is higher vibration I'm like oh interesting because the body naturally reacts to your emotions there's chem there's there's chemistry taking place when your emotions are kicking in so when you have a negative thought you're not just having a negative thought there's an entire process attached to that energy putting you in a different frequency so the question is okay well what's the best frequency to be in if this is the scale of positive and negative emotions I want to be at the highest scale of positive emotions so what what is the highest form of frequency that I can abide in so that's that was the question that these scientists were asking and if you start looking at you know uh these Yogi charts you begin to see you know greed lust at the bottom then anger then you see love and gratitude and then at the top you see what enlightenment well what is Enlightenment okay make that practical for me like everybody talks about Enlightenment but what is Enlightenment so they began prompting people and they found that above what we often know is the highest form of of frequency or what everybody talks about which is love that's what everybody talks about the highest form you know the highest form of energy they found that there was a frequency that made people vibrate 400 times more powerful than the vibrational frequency of love and it was the vibrational frequency of authenticity to become the truest version of yourself with no lies is to vibrate at the highest form that you can possibly vibrate at love that giving you so true giving you a sense of peace equinity and truthfulness and it all the baggage doesn't exist because you don't have to wear a mask therefore you can be who you are you can move faster you can live free and authenticity remember vibrational frequency is fast key that you said that authenticity is the key to everything and if you can do things authentically you win the game so once again it goes back to the mindset like are you being a liar well you know when you're supposed to go to the gym I'm not saying you have to go to the gym every single day but you know when you're supposed to go and you don't go you know when you're supposed to sit down and read that article or that book or listen to that thing and you don't do it and you know you're supposed to you're not being authentic with yourself because you want something but your actions say something else and your mindset and your actions need to be aligned we talk about this concept of Faith people are like you know you just need to believe you need to believe that you can faith without your ability to manifested in three-dimensional world through action is dead you can't just believe things you have to create them through action you need to materialize them with energy and at Whatever frequency you're going to place it at remember frequency always exist what we're doing is we're tuning ourselves to that frequency Nicola Tesla famously said because once again this goes back to the school system how we're being taught Nicola Tesla famously said my brain is a receiver of information but what are we taught in the school system that our brain is to be jammed with things that you have to memorize and this is blocked information and this is how your brain works well what if we're only tapping into 5% of our brain what if the conversation here is dude what if I have to get smarter and tap into more of my brain what if that's the maybe if you're operating off a 2% you deserve to be broke cuz you're not operating at your optimal so how do you expect to have optimal results if you're not operating optimally it doesn't make any sense because you're going to attract that which you are naturally for every action there's an equal and opposite reaction so if Nicola Tesla says hey you know the brain's a receiver of information the question is what are the things that are causing static my inability to receive information or my inability to get inspired my inability to actually put forth the effort and purpose that I want well what's the music that I listen to what are the friendships that I hang out with what's my environment what do I eat how do I speak to myself all these things are either causing static or Stillness and your ability to what receive information that gives you inspiration in order to act think of you know think of you and me in 1940 or 1950 driving down the Midwest in an old Cadillac and we wanted to listen to some music that music is already attuned to that frequency what we have to do is tune the radio and position ourselves in that frequency so then we can tune into it so most people they want to operate at a high vibrational frequency attract Prosperity attract purpose attract wealth but their actions aren't align with it so you have to act and then you'll receive you have to do and then the outcome will produce itself all you have to do is change your mindset and be like hey you know what instead of looking at the situation negatively may look at it positively well how do I do it I don't know lie to yourself until you believe it just like you lied to yourself about the negative [ __ ] but once you understand that you can't solve the problems in your life with the same mindset and the same information that gave you the problems in the first place then you understand that you need a renewed mind and you need new information in order to behave differently so authenticity is the name of the game as much as it feels like it's a vulnerability Factor once you treat yourself with Grace like we were talking about in the beginning now you enter a situation where you don't care because you know you're just learning and figuring it out I would study the Spain experience um I I think um I'd like to get on to some of the I guess creating demand stuff and the Social Media stuff in a moment just before do the Au authenticity piece just to clarify it because I I really believe in this so much and I want people to understand it it's like you got to be authentic with yourself right first it's not just an external external being authentic one of the things I've noticed is um I go for a lot of walks and when I'm not thinking about work when I'm just being myself is when I have my best ideas so that's a you know example of being authentic with yourself not trying to force things as well right but people listen to music which I think is cool but sometimes they create a false uh feeling and then the music's gone they've lost that feeling I think you have to get to that frequency that authenticity frequency sometimes without external stimulation you have so you know we this content is supposed to help people but in a way that people have to get there on their own and be authentic to themselves what they want to do what their vision is what they and it takes time because you have to chip away at yourself you have programing and you have to identify whether that programming serves you or not it doesn't for most people it doesn't but most people are prideful right and they're like no no bro that you don't even believe that [ __ ] that's not your belief don't [ __ ] hold on to it you don't even believe it dude you're just be you know I was telling my my assistant uh he he was in a relationship if we can't say this I'll cut it off but I asked him I called him one day and I I'm like yo are you happy and he lied to me he was like yeah I'm happy and then he told me the other day I was like no I wasn't happy I was just too prideful to tell you that I wasn't happy and we do that all the time I do that myself yeah I think we I tell people hey you know what yeah I'm doing good well no I'm not actually doing good and [ __ ] England is really bad you know here you ask anyone how you doing no I'm good I'm good and then you're like if you actually ask them truly they like they're having some trouble with d having this problem that yeah and and by by allowing that you create the status quo that it's okay I'd love it if the whole world if you ask someone if they're okay or not told you the truth it'd be really interesting first of all people would ask it less cuz most of the time people asking it don't really mean it so and then so you get less wasted conversations pointless how are you I'm fine thank you but also I think people should just be honest and I think every time someone actually tells me they've got a problem my brain goes into how can I help them if they don't tell me the problem how can you help people because I think the hardest thing is to ask for help yeah that's actually the hardest thing for people it I think people want to help that's my instinct a lot of people I meet want to help people but help them themselves very hard pre-programming or help some help themselves by asking for help people find it hard yeah I mean helping you can't help yourself if you [Music] suck like you can't help yourself if you suck so okay you need to fix yourself first well how do you fix yourself small wins M it all goes back to the small building blocks people want to over complicate man it's not that complicated if you know you need to exercise exercise if not you'll deal with the consequences that's fine if you want to be poor be poor M if you want to leave hate comments that's fine to do that it's not it doesn't bother us it doesn't change our lifestyle it is what it is but it's your choice and I often tell people you know the rich and the poor are both self-made but only the rich will admit it the poor person will never admit that they're broke be and that they're responsible for it no no no you're full if you're a grown up if you're 15 17 19 2 like I get it if you've had a bad life you you have some come up that you still have to do and you're and I can talk I was 15 years old and I was homeless yeah but if I look back critically and looked at the time I had an argument with my mom I didn't compromise she didn't compromise and I got kicked out and she had leverage yeah she had leverage now you could argue that that was self created because if I if I had accommodated her and maybe worked it out then I wouldn't have been homeless so it was self-inflicted although I blame I blame her for the most part of my life and most of this in once you get to that that point of self-infliction you understand that you're self-inflicting both negative and positive so you're fully in control of everything yeah and what I like about that is that nobody can take your wins yeah that's true yeah like nobody wants to take your losses that's fine I get it I'll I'll eat my L's by myself I'll deal with the garbage that's fine but when I win I'm a save for that yeah right so it's like it's what we talked about if you want to experience pleasure and you want to experience trophies and winning perfect you're going to have to deal with what it takes yeah and that's what most people are not willing to go because they have that 9 to5 paycheck mindset which is I work today I get paid tomorrow I work today I get paid tomorrow and if that's how you think then you're living on today doesn't work that way you want to build true wealth you need to be building imaginarily first as to what it is that you want and sometimes that takes saving that takes structure that takes becoming a new type of person maybe a new community around you like a new yeah new new circle of people hard for people they grew up in certain towns certain villages they they got their Hometown I I even had I've got three brothers two two of my brothers I don't like them I just had but that's really hard to say you just assume because you're born into the same family you're going to be the same but you have to learn to be disciplined and say Well they're not the people I want to be around and that's okay that I I almost feel like that's my fault like I'm you know that that I Bor into a family where some people I didn't like I think people got to admit it and maybe make the life they want take control like you say take ownership of that and and then you own the winds if you do that and the beauty about the winds is that it gives you the confidence that the small L's take away yep totally and you start cycling that and you go to an upward spiral people talk about the downward spiral then never talk about the upward spiral the upward spiral is just positive momentum and positive momentum reinforcement you go fast fast fast fast fast and you're like damn I'm getting lucky no you're not getting lucky you're just reaping the reward of the effort that you put in 5 years ago the loser calls it luck y because they have no ability to dictate their life y we there's no such thing as luck everything in life is a game of what probabilities probabilities so the question is how do you increase your odds of success the more risk you take the luckier you get is actually the key right so let's just finalize this at the end now the high demand piece I just want can you just dig into that bit a second for us so let's talk about high demands uh let's go a little bit more on the business side so nowadays you have what we talked about your your uh your services your products and your goods you need to be able to present them to people if there's no eyeballs not going to make money so there's a couple ways first of all your business needs to have an online presence whether you like it or not even if it means just having Google and having your customers leave a f-star review because whether you believe it or not people look at that and that's the first what the first interaction the first impression and it matters so first of all is the impression before you get traffic anything what's the positioning when inbound traffic comes whether it's organic or generated doesn't matter what's the first impression what's the first impression of your business by the way I I always tell people when if you have a website for example which I think everybody should have for their business and for themselves if your website for example link doesn't work on it I make a judgment about that business it's not well managed it's not first impressions matter and I think a lot of people don't realize how quickly people will make a decision whether or not so your high demand drops instantly because you're not following these Basics and you improve it as time goes on so how do you do it feedback what is feedback for every action there's an equal and opposite reaction right so what's the feedback telling you about what you're doing are there reviews good are the reviews beneficial do you manage the images on your social media presence yes or no like what is it how is it that you are positioning yourself to recruit new talent I realized I was like people think link LinkedIn sucks but who thinks that you know I'm trying to find find super top tier Talent okay looks like I need to have a LinkedIn presence because that's where of professionals happen to be so that's what the feedback told me so I had to act upon the feedback and then I started getting better people on the inbound because my first impression was great people knew what they were getting into so the first impression is super important second is we're going to talk about organic traffic so we talked about Trends and we talked about narratives if you want to reduce your cost of acquiring a customer because there's a specific cost to acquire a customer and you should know based off of your product how much how much is going to cost you to acquire a customer if you're selling a product for $97 okay perfect if it costs you $200 to acquire customer that's not an issue as long as you have a high lifetime value MH because you're paying in advance for the future lifetime value to the customer let's say it's 1K but if you're only focused on the short-term money you're going to lose out and you're going to have to focus on acquiring a customer for really cheap which is totally fin that's how you want to do it let's say It's A Drop Shipping approach you know let's say it's a let's say you're selling a product for $97 and you acquire it for 25 so in this case you can make frontend money but you can tell that it's not that much you can run off of small margins so organic traffic capitalizing on Trends narratives that are taking place I like social media that's what I utilize social media will tell you what's hot you go on Twitter it'll tell you what's what's trending and you can create product demand based off of that then you can have what I would call your inorganic or would call your paid traffic and paid traffic is going to be divided into two categories and this is a new category that has just come out recently that I've mastered we're going to talk about paid traffic because if you want to acquire customers nowadays you're going to most likely have to pay for attention so the first type of paid traffic is where you pay platforms so you pay platforms whether it's you whether you want to pay for ad Revenue like that's your ad expense whether you want to pay for like banners whatever it is different platforms operate differently so this is your paid paid platforms Facebook ads Instagram ads Snapchat ads Google ads this is where people are so over the last 15 years paid platforms made a ton of money because the only way to interact with people was to notice them through ad it would be very hard for people to know who for example let's say Ty Lopez was back in the day unless he had that in my garage ad what if you made a YouTube video just posted it maybe 5,000 people would have seen it he had to use paid Platforms in order to push his message however two years ago Tik Tok rolled around and took over and they introduced distribution your ability to reach people that have never interacted with your content before via the for you or the Explorer this is what exploded for me I mean we a video day before yday get 52 million views the distribution is insane and you can quantify it so somebody do the math for me so 52 million views let's say your your your Facebook CPM on the cheap side is $7 tell me how much impid traffic that video generated so you just have to divide it uh$ 74287 so so you get $750,000 worth of impressions for free because you've mastered distribution maret and you don't need a big following if you look at the numbers behind that video 99% of the views are new followers for you and brand new people so now people have no excuse because people used to have the excuse hey I need to master paid traffic I need to either find an agency I need to learn it myself I got to spend money I don't have it okay well I get it today it's no longer the case because you have distribution marketing so how are you Distributing your products for people to find out if you have a service are you showcasing people your service every single day multiple times a day or are you hiding it if you're hiding it nobody's going to see it there's plenty of businesses on Tik Tok that're out here with a voice over cutting lawn and getting customers tot left right and Center totally so distribution marketing now makes it completely possible for everybody to get attention you obviously have to pay for it what are the costs well it depends on how crazy of an operation most time just creativity creativity maybe you have to incur a bus ticket maybe you have to buy your product to shoot the product Small Things MH but it's minimal because the return the ROI is there m now what I like about this for Brands is that now Brands this is the final part is you need your content this is the key right mm because if you want to master distribution the content needs to be good however back in the day let's say you wanted to hire an influencer or wanted to go into a studio to shoot your e-commerce product you would think about it twice because you're like dang if this person post once maybe I'll get a 100,000 views and it won't be worth it or I have to spend a lot of money on this shoot I don't know if this campaign will go well today with distribution you can repurpose the same video a thousand times MH so now the lifespan and the shelf life of the content is higher therefore you can invest more into it which used to not be the case because you would need new creatives when what the audience fatigued if if you could make no more videos for the rest of your life and just recycle what you already have and you would obviously get new eyeballs why cuz there's 8 billion people out there so it's like there's plenty of people out there to get go around with the content you already have done how I did it is we built a distri dist bution system and in our distribution system we created multi-page accounts so I have thousands of accounts and my first you control with those account all of them yeah so you can have affiliate programs you can hire people to come work for you they're called Clippers the short form Clippers today I have about 150 people working for me in that distribution Department we do about 150 to 200 million views per month on short form and my CPM is 2 cents so I think I have 500 cheaper than your average cost for a th000 views on Facebook this is Partners pay down Partners cuz I see that as your internal because the other model is reverse of what you just said which is you incentivize someone to do no people are listening they can't afford to hire 150 people like you have done the way they can do it is the other way which is you basically if time someone signs up to your product because of you've created account for someone they get a piece of it yeah so an affiliate model basically absolutely you can have an affiliate model it's R verse of what you said cuz you you've got funds to go and hire those people but I simultaneously I didn't start that way how I started was I would also pay payper viw right so you pay in direct proportion to the value that the person provides which if you're thinking that people are just going to work for free and get you views for free you're a delusional right it's like it does I've got by the way I've got fans I've never done this so I actually have people that are making my content what I think they're doing is they're trying to make money off Tik Tok absolutely they've taken my YouTube videos I haven't done this and they're getting paid for the vi yeah so that's another model right and that's that's organic but this is where it gets even better it's when you add the pay-per-view that you give them and you add the Tik Tok pay-per-view right because Tik tok's already giving them this now you double it down and give them something on top of it so you give them a baseline salary and now you give them an upside it's it's this is not known obviously it's not known that's why most people don't do it but I'm sure it's not known why is it why is it not common knowledge I mean you wouldn't think the people like Tik Tok they should pay us to do this by the way we've just basically explain why Tik Tok is a channel you've got to be on cuz Instagram is different Instagram doesn't pay you for views it doesn't and YouTube pays you for views but it's incredibly tough as a platform so it's kind of interesting that right now actually right now back to you know what we were talking about earlier right now is probably the time to start a business because this distribution is still available and it's cheap it's available in Social platforms are competing against each other to offer the best distribution cuz right now they're realizing that they're not in the business of making money they're in the business of surviving f because all these social media platforms that exist dude they're burning [ __ ] money left right and Center to hold on to users yeah so what you need to do is go to where people are Distributing you the best for example during the World Cup you would watch the matches and what was running on the ads right we need to be aware it said YouTube Shorts YouTube shorts I'm like okay YouTube is probably going to push YouTube shorts right so I took four different pages right built out just the YouTube shorts did a million followers on all four different pages of my own content the same content we talking about repurposing right the content on all four different pages through short form did over a million followers yeah we we've had exactly the same experience YouTube shorts now are fighting with Tik Tok yes but YouTube backed by Google alphabet they actually have money they're not burning money unlike Tik Tok which actually has a bit of a difficult financial model that's if you're not on YouTube shorts right now taking advantage and like you say it doesn't have to be you on camera talking to people it can be like I know someone who's unpacking video and he's just using white gloves and unpacking videos and people get tens of millions of views get tens of million views and then people can buy the product down below so you don't have to be on camera you can be an introvert and still leverage all of this you don't have to be an extrovert yes you don't even have to talk on camera you can just have an AI voiceover just write you don't even have to write the script like that's how insanely automated this thing is getting dude when I had to start doing e-commerce back in 2017 I had to sit down think about everything think about the copy think about the hook think I can just sell chat GPT give me $19 different hooks give me a script that is x amount of words long I want it to have this narrative I want it to have apple commercial Vibes I want it to be simple for a kid to and then you read it and then you tweak it you work on it a little bit but 90% of the work dude it's done you don't even have to have a [ __ ] product it's never been easier is it it's never been easier and what I tell people is and this is where it gets crazy okay like we're talking about all these things and you're working your 9 to-5 like you're dealing with your [ __ ] you look at your bank account you're missing money you owe money to people like life's not good we've all been there we've all been there what you're are in right now is a hamster wheel you're in a hamster wheel most people's issue is their ability to break out of the hamster wheel thinking that the moment they jump off of the hamster wheel that they're going to fail that they're inod that they're moving backwards but remember the hamster wheel is an illusion of moving forward [Music] you have to get off of the [ __ ] hamster wheel in order to move but people don't get that so I want to jump off it how am I going to jump off it I want people to jump off that Cher wheel how it happen so first is understanding that everything that we do in life are Loops most people live on looped behaviors you wake up to at the same time you do the same thing in the morning creatures of habit go to the same job Comfort but it's the same thing when I was working my 9 to5 2018 2017 2018 before I quit it was a comfortable job cubicle marketing job dangerous comforable $4,800 a month spending a couple hundred sleeping on my brother's couch I was chilling like I had money I was good could afford could go out eat nice restaurant I was good but then a opportunity presented itself I could take the same skill do it for myself which was at the time running Facebook ads and do it for Company on Wall Street how much do they want to pay me 9,000 same skill set better money but I had to quit my job I had to get out of the hamster wheel and what I realized was like okay why is this easy for me to do now it's because I secured a monkey bar Before I Let Go of the last one you get one client all you have to do is set yourself up you have to position yourself in order to slow down the hamster wheel so that you can get off most people are like I'm just going to quit my job no no no no no secure a monkey bar before you let go of the last one if not you're going to fall on your [ __ ] back so number one though is get your cost down isn't it so number this why it's down number one get your cost down this is so key number two what you saying there like have have a monkey bar to grab which I think is get a client right or or get a a replacement call we'll call it side money yeah side money and income stream could be those videos I just mentioned in video It Doesn't Matter something that's going to give you replace replace replace replaces your current thing unlimited upside that's why I love side hustle so much it's become a bit of a I mean I've been saying side hustle got a lot of negative comments or people should be doing a side house it's there's too much stress blah blah blah I'm like no no no that's how you get off the hamster wheel yes right reduce costs side hustle what else can people do and then the the third one which is I think most people don't [Music] realize is the goal F like like what is the goal that is going to allow me to no longer do the the the hamster wheel what's the goal how much money by when how much money do I need to save how many clients do have to get like a very simple goal okay side money okay how much M financial literacy is also not taught in school which is abely ridiculous but I think when people understand if you want to make a million pounds you never going to make it on an hourly salary never it's never going to happen you'll be 65 you'll own your home you'll be house rich life poor you won't have the skills to make money that you need I I just I don't understand why people don't all have a goal in fact everybody listening now write your goal down below what is it I'll critique it and you probably won't have time to I'll probably check it out we'll check it out right write down your goal anything else you want to share yeah I mean yeah let's continue so we have reducing costs because obviously you want to give yourself mental real estate you have want to have room wiggle room you want to side money okay from where how to who doesn't have to be a lot dude flipping sneakers I know 17-year-old kids make I love that when I meet 30,000 a month man yeah and they love it too they're meeting celebrities crushing it and they're crushing it so they have a goal they set established their goal now they're making money now they're able to what afford the luxury to get out of the hamster wheel and they're not doing it feeling like it's risky that's what most people this is risky okay well create the variable where you'd reduce risk so limit your expenditures increase your cash flow with a simple goal so that's how you get off of the hamster wheel that's the very simple preference now I'll conclude with this once you get off of the hamster wheel you need to understand why most people will never get off with a hamster wheel and why you don't want other people to get off of the hamster wheel in a certain perspective one is most people are comfortable in their current zone so once you break out of your current situation the people that are around you that are still on a hamster wheel they're going to think you're nuts they're going to think you're crazy they're like why why the [ __ ] are you running why why are you not on why are you not being productive on the hamst even when you made a lot of money people are like why are you working so hard when you made a lot of money because I enjoy it people even so so the other hamsters begin questioning your [ __ ] yeah yeah yeah and it so now you have to have what definiteness of purpose you need to have definiteness of purpose be definite of purpose so you need to have defined purpose defined okay defined purpose purp and we end with this because when people sign up for entrepreneurship they don't realize that they're signing up for 95% hardship and unless you have a defined purpose and a definite purpose whether it's other people telling you in your ear that hey you're not going to make it whether it's the business situations that you're going to go through that are going to suck if you have no defintive purpose you're not going to have the key to business the key to making money in life it's longevity mhm you win in the long term that's how you win the game and unless you have purpose you can't have longevity because of the things that are going to happen what's a very practical example of this because we see this take place every single day if I was to take you right now we went to the river and we went to the captain's deck and we asked the captain hey you know we want to go to X Y and Z Port okay we have the goal do you know how to get there within a sentence and maybe 10 10 seconds of research he would tell you exactly where we're going can most people tell you within 10 seconds in a paragraph where they're going no so you need to establish a goal and then realize that for 99% of the journey from Port A to Port B you're not going to see the destination for 99% of the journey you just have to Trail the journey but you know that you have a definite set purpose and an objective so you have an objective and you understand that 99% % of the way you're never going to see The Outpost you're never going to see the end result you just are going to arrive there and once you've arrived there now by definition you're once again an unsuccessful person because now you have to find another Port of destination MH so those people are like oh I hit my goal now I feel empty yeah cuz you have no purpose you need a new purpose and life is about conquering purposes finding purposes about achieving purpose so true and that's what I leave people with find definite purpose defined purpose that purpose needs to be attributed to something that has longevity that gives you the ability to run long and I think we can find a lot of purpose and pleasure in that that is so insightful um and I think the the thing is as well that journey of going on that boat to that Island being on the island will never be an interesting story to people on the island the journey that got you where is what makes you interesting and so when I I tell people that you know enjoy that Journey you know that journey is hard there'll be scary moments at sea but there'll be the stories you tell later don't you want stories don't you want Legacy like I want to tell my son the things I went to Hong Kong when I had no money I did this I did that I don't want to tell him I just grew up in my hometown and died in my hometown right that Journey on the ship thank you so much um we have a little bit of a joke at the end of these videos where I say um should we go for chicken do you see some chicken I'm down for some chicken whilst I was with Luke he aned some of your most asked business questions to our brand new series on the help Bank Channel click the video on the screen to now check it out