Instagram Growth Using Meta Ads

Introduction

• New feature by Meta to grow Instagram via ads.
• Tested over weeks with great results.
• Focus on using Meta Ads Manager instead of Instagram Boost feature.

New Feature: Conversion Location

• Drive traffic to Instagram profiles via ads.
• Previously available via Boost but lacked customization.
• Boost has a 30% fee for iOS users.
• Meta Ads Manager provides customization and no extra fee.

Setting Up in Meta Ads Manager

• Go to adsmanager.facebook.com to set up an account if needed.
• Create a traffic campaign.
• Choose manual traffic campaign for more control.

Campaign Settings

• Name your campaign (e.g., Instagram profile growth).
• Set campaign budget based on audience testing needs.

Ad Set Creation

• Define audience and budget.
• Select conversion location as Instagram profile.
• Use broad audience targeting for wider reach.
• Consider location specificity based on business needs.
• Meta suggests placements for Instagram.

Creating Traffic Ads

• Use creative content that encourages following your profile.
• Check Instagram insights for posts that gained followers.
• Leverage high-performing content from your feed.

Ad Content Tips

• Use value-driven content with a clear call to action.
• Example: Follow for more [specific content] tips.
• Test different content types like Reels and Carousels.

Profile Optimization

• Ensure profile clarity: who you are, what visitors can expect.
• Use pinned posts to explain and highlight best content.

Additional Resources

• Instagram profile checklist available.
• Membership group for tailored support ($5/month).

Conclusion

• Use Meta Ads Manager to drive Instagram growth.
• Check out additional resources for more detailed guidance.

Call to Action

• Engage with the content creator for more insights and share feedback on results.