Transcript for:
Agency Accelerator Week - Final Lecture

all right so welcome to our last class of the agency accelerator week what a ride this has been so far you've learned the six-step action plan to start your agency from zero the emotional cycle of success and how to break free from the failure cycle the map to $10,000 a month with your agency the 6-e plan to sign your first client and how agency accelerator can speed up this journey then you learned how to do effective Outreach to book meetings through cold email with Gom and finally you learn how to sell clients in to five and even six figure agency Services through a simple Zoom call with Josh and today I'm going to give you the missing piece of the puzzle everything we've talked about so far is related to what you do before you sign a client so in today's module we're joined with my business partner at Floy my software company now Pier is going to show you exactly what to do after you sign a client more specifically how to provide your clients with a worldclass client experience so that way they stay with you for a long time and he's going to show you exactly what to do in your first 100 days after you sign a client to ensure the maximum odds of success that being said let's get into our last class welcome to this new section called system and processes where I'm going to teach you how to create the best experience for your clients the critical first 100 days of your client's Journey as well as have to optimize your workflows be more productive and run a much smoother agency so in this first section I'm going to show you exactly what you need in order to offer the best experience to your clients so it's really important to make sure that now that you've done all of the hard work from you know sending call out Outreach to getting them on call to now actually having them pay you invoice and starting to work with you that you make everything in your power to make sure that your experience is as good as possible so you can retain them so to get started of course of course one of the most important thing in order to offer the best experience to your clients is to make sure they understand your client's need I know this sounds basic but truly that is the only way to make sure that you can offer the best experience for your clients so of course in order to do this you need to practice active listening and so that is really important to make sure that while you're on the on boarding calls while you do your first few workshops and few initial consultation make sure you write down as much details as possible it's super important because a little bit of information could be extremely useful to make sure that you get your clients to feel heard and feel understood and therefore make sure that they get the best experience because of course the majority of your clients essentially had a problem and were looking desperately for a solution and this is where you enter the picture and now you need to make sure you can handhold your client all the way to providing the ideal solution for their problems so in order to do that and make sure that you create the best experience you need to build trust and transparency it's incredibly important to make sure that your client have a full picture of what's Happening honestly I see it time and time again where people have little issues and try and you know somehow disguise it to hide it but this is not how you're going to build long lasting relationships you've got to think about the relationship with your client like any other relationships in your life and make sure that you're completely transparent you're completely honest and therefore if you have any problems make sure that you're the first one to tell address it that is not a problem at all it happens to every single person the problem is to try and hide things not be transparent if you do that you'll have no problem and you'll build a much deeper relationship with your clients of course as we've discussed before the concept and the importance of consolidation it's incredibly important because once you now have these clients the last thing you want to do is make their life more complicated so make sure you create a space where everything they need is Consolidated make it really easy for them you want to make sure you only have one Communication channel so they don't need to go and search for things left right and Center you don't need your whole team to spend hours looking for things having everything in the one place will really improve the quality of your client experience because your clients will know exactly where things are and again ideally if you have the right system you'll be able to build a workplace where your client can see absolutely everything and therefore be entirely transparent from the progress of your tasks to all the different Sops that you have to who's in your team to all the messages that have been exchanged and that honestly will Elevate the quality of your client experience so similarly to making sure that you Consolidated everything it's incredibly important to make sure that you assigned one person one person only to chat with your clients because the problem is very often even though you have contractors Freelancers team members your clients end up wanting to chat with you and that is what it is but at the end of the day you need to find and build processes where you can kind of remove yourself from the day-to-day execution and the best way to do this is to make sure that as soon as you're on board your clients you immediately tell them that this is going to be the person in charge of chatting with them and so you canot frame it in such a way that you're like you need to make sure it's sent in this channel addressed to this person and therefore there will be no gaps in communication there'll be no delays no nothing so making sure you assign one dedicated person for each of your clients that makes a massive difference of course when you're getting started it's totally normal that that person is yourself but as you progress I'm going to show you in a second ideally you want to build a structure that allows you to kind of be removed a little bit from the day-to-day operations specifically chatting with your clients because of course you want to be focused on elements like sales sales call try and get clients to join your agency so if we look at an ideal agency structure from a team standpoint ideally at some point you'll end up having a management team here you'll have yourself most likely the CEO of the business then you'll have a CMO Chief marketing officer that's in charge of of all the different strategies all of the work that you kind of want to do in order to grow and grow your client's businesses and then you'll have a COO Chief Operating Officer that is someone that will help make your agency run smoother in charge of all the operations in charge of all the processes after this I highly recommend that you work with the concept of squads the concept of a squad is essentially there is one account manager so someone that will be the one responsible to message and to reply to every single message that your client send and then under that kind of have two different types of people one creative that can help you know create content um create Graphics whatever it is of course this highly uh depends on the type of service that you offer but you can kind of like switch a little bit that structure and kind of change things around depending on what you do but of course a creative person is really relevant and then a more an analytical person that can for example run the ads create reports or whatever it may be and that concept of a squad will really help you because a squad can essentially take care of five to eight clients and not more honestly of course it depends on the service that you offer but if you're just like uh a lead generation agency or um an ad agency or a growth partner all of that it becomes extremely difficult to manage and offer quality experience if you have more than eight clients per account manager so you want to make sure you have this squad so therefore it's really a tight team and can make sure you offer and deliver the best results possible and once you have more clients then you start building additional squads and again additional squads and this is how you grow the team while making sure that everything runs smoothly and of course you at a management level you just have to manage the different account managers and making sure that everything runs smoothly when you're first getting started of course your agency will most likely look like the structure of the squad itself where you will be the account manager and then under that you'll have your different Freelancers that will go and execute the work and so this is how you start and as you progress you start adding additional squads of course in order to make sure that you offer the best experience to your clients you need to make sure that you have regular check-ins and updates as I said this is really important to audit the type of client you're dealing with because if it's someone that's more a constant engager someone that needs handh holding someone that wants to chat with you all the time of course you should do calls more frequently you should send updates more frequently but if for example you're dealing with a client that's more like a hands off type of client you don't want to overwhelm them because then the quality of the experience for them will decrease so important to kind of know who you're dealing with with but regardless of who he dealing with I highly recommend that you send updates by video recording so they can watch it in their own time whenever they want but at least you build the habit of making sure that every week a nice little quick update is being sent whether they look at it or not it's better to be proactive and then I highly recommend that you have a button somewhere in your workspace or a link that you sent to them where they can then book a call with you whenever they want so of course what you should do to make sure that again you can have a really um efficient week is that you build essentially time blocks for those client calls so you would set up for example Monday from 8:00 a.m. to 11:00 a.m. that's when your clients can kind of book calls with you whenever they want and you can have like 15 or 20 minute slots and they can book back whenever they want and another one later in the week on Wednesday or Friday for example this makes it super simple you can tell your clients to be like if you need to jump on a call with me at any time you can do this here's the link you can book a call and I'm looking forward to chatting with you but as I said before if you have organized your workspace properly and your client portal properly they should be able to even keep on top of the progress and have clear transparency on the progress of the different tasks and they should even have a place where they can request new tasks to be done and therefore you almost kind of need to remove that need for call on um weekly basis of course when you're first getting started you you'll need a high volume of calls to get you know accustom to make sure you understand the brief and exactly what they need but as you continue it's better to be proactive send us video recording with updates or again if it's a fully hands of client sometime literally just just a screenshot of the performance could be plenty because at the end of the day they just want to know how much money do we put in how much money am I getting back that's all so again important to know who you're dealing with so you can offer the best type of update structure um for that particular client after this of course in order to offer the best experience it's important to go the extra mile to really go above expectations so this is where it's really important that that when you look at your client's business you can kind of see okay cool here's my core business for example let's say you run ads so of course your goal as an agency is to make sure that you run the best ads possible within you know meta Tik Tok Google YouTube whatever it may be and that those convert as highly as possible but of course in order for that to happen you might need to look at other elements of their business you know the conversion rate of the website uh whether the old email flows are really well set up so there's no leakage in the funnel from when you run ads they arrive on the site but then those people bounce and never come back so for example something that you could do if you just offer ads you can make sure that as part of your own boing process as part of like the first 100 days that you work with your client you also have a a section or even a workshop where you're going to talk about everything to do about improving the conversion rate about improving the structure of the email about the email flows or whatever it may be just go one Step Above uh the expectation therefore as soon as they get started they'll be like oh wow I'm already getting more than what I've even paid for and therefore you can start this relationship in a really strong way again similarly the power of surprises and wild moment is incredibly undervalued I pretty much see no agency do this but if you do do that trust me you'll be in a complete uh different league in terms of quality of the experience and essentially this is the concept that as soon as you receive a bit of money from your clients uh for example when they pay the first invoice well they take take a fraction of that to essentially do something nice for them this is really like creating a delight moment as soon as they on boarded again this goes a massive way in terms of making sure you build this really strong relationship and again I'm not talking you know spending $300 $500 I'm just talking about a simple little gift you know flowers and a handwritten cards um a number of different books that you think could be beneficial for them um again like journals like the F minute Journal any sort of Journal that you think makes sense and again don't be lame absolutely I'm not talking about you sending a a branded t-shirt of your agency that is lame they don't want to do that send something that's just nice and that's not you know for marketing purposes it's just essentially useful for them and that'll be a nice little Delight moment it doesn't cost you anything essentially because if you receive 2 3,000 from them you can absolutely spend you know 20 3030 $40 on that that's just cost of doing business and um it will go a long way because it'll really appreciate it not only will it make the relationship stronger but again this is a clear opportunity for them to use that as a word of mouth um piece of information similarly it's kind of cool to keep track of all of the different Milestones that you clients um go through so for example the first time they hit a certain number the first time they receive an award the first time they launch a new collection whatever it may be you should kind of make sure that within your processes you're keeping track of all of those because again if you can do something nice for them to celebrate those Milestones you will just create a much cooler experience for your client and therefore this is like this nice relationship back and forth with your clients that again trust me I barely see any agency do that so if you are the one doing this you'll be far ahead of everyone else and the quality of the experience and again the whole point I'm talking about all of this is because I really need to make sure that you understand the concept of client retention and how really acquiring a new customer can cost up to 25 times more than retaining an existing one is just incredibly important you put all of this work in order to get a client and now essentially a lot of people just go straight to be like okay cool now let me go back to sales and let me try and get new clients and new clients instead of focusing on delivering the best quality experience and the best results for the existing clients and honestly it's crazy the difference you can never really grow a massive agency if you have a high turn rate you just need to make sure that you offer better experience for your clients and therefore they have an incentive to stick around and stay for longer just to illustrate the point of course when you acquire a customer there's just so many costs involved you know setup fee the advertising cost especially if you run ads to acquire customers or sometimes you need to pay referral Partners so many fees involved in acquiring customer versus retaining one is literally just better updates you know better communication protocols um and simply just focusing on getting better results so instead of you know launching ton of different ads to grow your personal agency and grow it's sometimes better to spend more time on your client results because at the end of the day if you got insane client results normally will it be much simpler to grow your agency but also those client will stay um around and don't forget that a single client at 3,000 a month equates to 36 um thousand a year and if you keep them for three years that's 100,000 that's well over 100,000 from a single client so you know really important to keep that in mind and so something I think could be interesting for you guys I know it's probably a little bit Advanced at this point uh because it'll come into play when you have more clients but I thought it' be interesting to to kind of discuss the different metrics to look for in order to improve client retention the reason why I thought it could be interesting is at the end of the day that's something you should also try and do for your own clients because if for example if you're an ad agency where your goal is to get more and more clients well then of course if their clients keep churning and their client can they can't retain clients there's nothing you will be able to do so again when you talk about going above and beyond you could build a little protocol that essentially analyzes their client retention and you could give them tips on how to improve their client retention so obviously the first metric is customer retention rate this is simple it's just a percentage of the client that your agency retains over a specific amount of time then customer turn rate is exact opposite is how many uh clients you lose per unit of time and so this is again you really want to minimize your turn rate as much as possible because at the end of the day that's what you need to aim for and it's incredibly hard to grow and get that really exponential growth if you have a high turn rate because essentially uh if your goal is to get 10 clients but you lose one or two clients every single month at the end of the year for you to end up with 10 clients you actually need to acquire 20 different clients which makes your life 100 times harder because then you don't actually even have time to focus on all the tens that you already have so make sure you really focus on improving your turn rate so same for your clients you can say the exact same thing to them a few different uh metrics net promoter score this is just How likely they are at recommending your services to others again this is a bit of an events um metric but interesting to kind of look at customer like time value um that's really important because that's almost what you should optimize for make sure that you extract as much money per client over the lifetime and so essentially the goal is getting more clients and get them to have a higher uh customer lifetime value same thing with average revenue per user you want to make sure that again per client you continuously improve by you know having upsell cross sale sell different packages and therefore just increase the amount of money they spend with your agency repeat purch rate this again is more if You' got a product service interesting to see how often the same client comes back and purchases this again engagement rate upsell cross sale rates this is interesting because if you have one core service often you can add lay packages that will be an upsell but if you sell a specific package and you have an entirely different kind of product this would be a cross sale and it's interesting to see how well those convert and of course you want to increase that percentage as much as possible onboarding success rate is also very important because in order for you to offer a a really good quality uh experience you need to make sure that your clients have been correctly on boarded because otherwise they might be missing out on certain bits of information and for example if they don't know how to use your client portal that you built for them or they don't know how to get access to your reporting or they don't know how to message you properly then of course you cannot offer the best experience it's just not possible so make sure you really audit your onboarding process and understand where um the drop off might happen and therefore you can fix it and create just a better onboarding process which then will result much better client experience renewal rate again you know for example if you have contracts that last three months 6 months n months how often do your clients renew and this will be a clear indication of how well uh you perform as an agency and how good the quality of your services are but of course it happens to every single agency it's impossible to avoid you will have client that will churn you will lose client it's just the name of the game uh sometime it has nothing to do with you it could be just that the business themselves um couldn't get enough stock uh uh got into a legal battle had issues between co-founders many different reason why they might need to stop um of course it could be because you don't offer a quality uh experience and this is some of the things that you want to be able to kind of identify early so you can avoid losing those clients so sometimes there's nothing you can do and it is what it is but if you could do something uh identifying early signs of client disc content is one of the best thing you can do so this is for example if a client goes a little quiet on you this is where you kind of need to come kind of amp up the the volume of messages to make sure you get them on a call and kind of ask what's happening and often if you pick that up nice and early you can turn the situation around again being proactive to make sure that you address the issue before even happens incredibly important um and as I said sometimes there's nothing you can do about losing a client because it could be completely out of your control but what is important then is to try and have an exit interview so you can understand why you can understand why you could have improved and again this could be an opportunity to still try and get a testimonial or a referral specifically if there was no issue and it's just had to do something with the client themselves so that's it in terms of fundamentals of offering the best CLI experience to your clients um and as always um a few action steps here so the first one is to brainstorm Delight moments this is kind of fun um depending on the type of agency that you run of course you know it might vary um but it's kind of cool for you to go and make a bit of a list of all the possible thing you could offer again give yourself a bit of a budget and start brainstorming all the different things you could do to essentially create a your Delight moment or wow moment for your clients then of course organize those W moments as I said um for example you could easily do like a handwritten card with flowers and know now there are software that helps you um write handwritten cards so you don't need to waste any time doing that you could literally automate that as soon as a client pays the invoice so that's what I mean about organize your wow moments then list all the Milestone that you want want to celebrate for your clients so again this is this is quite simple but it's worth having that and therefore you can keep track and and again they could be like wow I can't believe that he remember that no nice little nice little thing to to add to your U agency Define your team structure incredibly important of course when you're first getting started as I said it's going to be fairly rimental it's just going to be you and a few different contractors but it's important to know where you're aiming and where you're going and of course most important designate the main point of contact that clients will have so of course most likely to get started it'll be you but as I said um ideally you want to kind of have an account manager as soon as possible so therefore you can spend more time working on growing the agency versus be you know tied in dayto day when looking for an account manager there are a few things that are really important uh you need to make sure that the way to communicate is absolutely perfect ideally in the local language of where your clients are located again create a bit of banter between them and your clients and again makes things much easier if there's no language barrier there again because they probably need to be able to understand the lingo they need to understand the type of clients uh that you have so that's it for this first section nice little quick summary of when you need to focus on to offer the best experience um to your clients which is making sure you understand what they need uh build trust and transparency that you then build a team that you know makes sense and isn't overly blowed with a designated um point of contact make sure you consolidate as much as possible and choose dedicated channels so it's very clear and then again if you have the ability to create wow moments and um overd deliver that will really make your client experience significantly better in this section I'm going to show you how to create the ultimate client portal so if you watch previous phases you've already heard me talk about the ideal structure for a client portal but I just thought I would add it here again to make sure that you can do that super easily of course one of the most important element of your client portal is consolidation making sure that everything is in one place you want to make sure that it's all there so you and your team and your clients avoid wasting time searching for things honestly it's something that I see time and time again where you start messaging clients on WhatsApp then you Uno them via email then you Uno them on slack because that's where your team lives then you kind of save things in Google Drive then you start using model.com whatever it may be make it super simple for your clients again if you don't want to use crazy amount of tools you can make it really simple in the form of a single Google doc where they just have a few links there and that's what you use to just show every single thing that you do within your agency of course it's a little harder to do that um but it's very much possible so what you want in order to have the ideal structure is a tool that essentially has a communication tool within the portal that has onboarding videos so that your clients can directly watch onboarding video to make sure that they completely on boarded and know exactly what you expect from your agency that again they can find Sops so guides on for example if you're a Tik Tok Ad Agency how to set up a Tik Tok ad account how to give you access to that Tik Tok ad account all of those kind of Sops again you want to have them in a centralized place to just make it much simpler then you want to have a place where you canall files again this is something that if you if you deal with massive files you might still want to integrate with something like Google drive or drobbox but at least that the link to the Google Drives all the drobbox are easily found that's super important and as you grow you know five six 10 different clients all with multiple um Google Drive folders if this is all over the place you'll never find anything so make sure that for each client you save it in a place that's extremely simple they know where they need to upload a new content you know whether the new content is being uploaded and you Mak everyone's life significantly easier of course ideally you can have a place so they can easily see what's happening to your tasks so not only can you assign T to your client they can assign TI to you for example edit this video change this launch this ad whatever it may be um if you have the ability to have something like that it will make again your client experience significantly better internal transparency and your clients knowing exactly what is happening a board could be something that's uh quite useful so just a place is where you can store information in a visual way that again can be used in many different ways uh from what you actually plan on doing for them over the next few months all the way to keeping track of certain projects and of course a calendar to make sure that you can track absolutely everything and and people know exactly when to expect things so now let me jump straight into Floy to show you what it looks like of course there's many other tools I'm just showing you this as an example but the same concept applies with other tools okay so now inside Floy this is what a client space looks like this is what's called the client dashboard as you can see on the left there's a number of different tools and what you're looking at right now is the brief so that's essentially the first page that they see you can fully customize that you can make that in any color you want change whatever it is but essentially the concept of this page is what they'll see first for example in here if you click on any of those uh six squares it will go exactly to where it needs to go for example to the link to all the onboarding videos to the different files uh the deliverables uh task reporting and invoices then of course you can embed videos so this is where I would recommend you have a welcome video and then you can even have a onboarding checklist there as I said this is where I would put the button for your clients to book a call so it makes it super simple for them to access that button at any uh point in time and on the right hand side here you can see is the chat so the way it's been built is we really wanted to consolidate everything and you can chat but at the same time you can work uh in the same workspace so this is where your clients and you can communicate um and so what I even recommend is that you have automated messages so as soon as they arrive into this client space you can immediately welcome them with a message uh similar to this you know hey there uh welcome on board we're really excited to kick things off and get those Tik Tok rolling if you wear a Tik Tok Ad Agency for example um before we Deep dive could you do us a favor swi by uh on boarding video series it's a goal mine of what you expect and how we operate and so then again you could put the link but this is what they'll be able to see inside the brain section which I'll show you in a second of course uh here's the task section where you can just kind of see all the different uh tasks you can actually assign to your clients immediately as soon as they arrive so schedule kickoff call submit product details uh complete client formation all of the tasks that you kind of need your client to do you can store them there and therefore it makes it super dynamic as soon as your client arrives they know exactly uh what you need from them uh then here this is the brain section um again this is where we store all the different files sop everything so you can click on there and again they can see the document so this is where I kind of recommend that you have your own boarding question is there your on boarding videos it's super simple for them to find different Sops of how to do uh certain things like as I said depend on type of agency you do you know how to connect certain software to others all of the things that you actually need your clients to do you can have how- to videos or how-to guides right there so it makes it a really clean experience for your clients of course potentially have a summary of all your calls so again in in an effort of being really transparent your client could uh very easily see and make sure that you understood what is happening by having summaries of your calls now you can even do that with AI super simple but you can store them there um so you clients will know immediately of course contract reports invoices all of that can be stored inside the brain uh section and essentially that then becomes the brain of that particular project because all of the information is stored in there boards uh this is just a simple place to keep track of uh data in a visual way and so for example this is I've already showed it to you but in case you haven't watched this video uh this is an example of a board you could use as a Tik Tok Ad Agency that you could use with your clients so here could be all the content I did that your team could have brainstormed or maybe that your clients have brainstormed then here in this section could be the content request so essentially if the clients want specific things uh done they could easily put it there and then your team can take that and literally start uh moving it to the next section which would be editing in progress so the clients can easily know what's happening what uh stage of the project each piece of content is at then again review Penning so this is like once you're done the clients can just go and review it and if they're happy you could go ready to post and then again important to kind of know which piece of content has been posted and then inside it of course you can have the link to the video you can have more information about the video or whatever it may be and then again you could potentially even have an extra column that just says best performing so it makes your life so much easier when you want to create new pieces of content you can easily look at those and be like oh yeah these ones are the currently best performing therefore we should recreate uh things like that then of course a place to store files um this is pretty self-explanatory but make sure that again you can connect your Google Drive account or just upload um images of video directly here so for example here could be like for inspiration purposes um you can easily just click here and kind of see this will be like a example of like a cover image for Tik Tok or whatever it may be so essentially that's pretty much it straight to the point on making sure you have you offer a client portal where everything is Consolidated and you just offer a much better experience for your client of course you can customize it fully by adding your own logo adding your own domain um and therefore you will feel like your clients are just logging into your own website which is another benefit of using tools like this because it'll just improve the quality of the service that you offer uh it will just make it feel like you're just more established and therefore just overall better experience for your clients so that's pretty much it in terms like the client portal nothing too crazy specifically because we've already gone through the Section but again just select your client portal software maybe make sure you integrate all the different tools that you need inside it and personalize it you know custom branding logo colors all of this so you can really fit your agency and really feel like I it's just simply part of your normal processes and of course start organizing your portal in uh the next module I'm actually going to go through um the concept of second brain and how you can optimize and save information in the best possible way as well as a number of uh other things of course there will be a how-to video on how to set up your client portal so again look out for that if this is something you want to do in the next section I'm going to talk about the critical first 100 days of your client's journey to make sure you have a very clear idea of all the different things that you want to achieve within the first 100 days to provide as much value to your client as possible in this section I'm going to cover the critical first H day days of your client's Journey so this is really important for you to essentially map out exactly what you want your client to experience within the first 100 days of working with you this will make your life so much easier because honestly often I see it all the time that people get new clients and then they don't really know what's going to happen you know like this it takes a little longer than plan they don't know when to expect certain things and immediately they start on the wrong foot so make sure that you have a very precise idea of what you want to do within the first 100 days where you want to provide value when you're going to do the workshops when are you going to do the Delight moments when are you going to send specific and automated messages and overall make sure that as soon as the client is onboarded you can offer immediately the ideal experience and you don't leave it to chance you have a very clear process so not only will you and your team know but ideally even your clients can know exactly what to expect so what I kind of thought I would do here is I would give you an example of what that would look like um again if we use the same Tik Tok Ad Agency that we've been using as an example this would literally be exactly where you to do um for the first 100 days so for example if you look at day one um this is you know send a personalized welcome package so make sure you know be proactive soon as they arrive boom you've got a bit of value in the form of onboarding videos and again try and get those quick win as quickly as possible you know day two and day three ideally this is where you can book those meetings and jump on a call with them to just gather as much information as possible then on day four you need to make sure that they've sheded uh access to the different files that you need and and again this G gives you a guideline to make sure that you stay on top of your clients to be like hey if you want us to kind of deliver value as quickly as possible we need to stick to this kind of timeline and therefore let's move quick you know let's make sure you give us access to your documents and your files as quickly as possible again you'll be surprised in the past I work with clients that literally take even uh two three four weeks even give you access to certain things because they have terrible processes um on their end and therefore if that happens you need to clearly communicate that this has nothing to do with you and everything to do with them but ideally because you've got a very clear process you can explain that to them as soon as they get started and you can even send them a calendar of every single thing um and when you expect things and therefore it makes it much smoother again uh once you've done this for example on day five you can make sure you you send the custom strategy document so ideally again you would have prepared that so it's just about tweaking it for each client this again nowadays you're incredibly lucky because you can use chat GPT to do all of this so as long as you've got a really good base you can then customize it very easily uh for each of your clients then again day six um could be one of your first Workshop where you do like a really creative Workshop where we you can then start discussing you know their Vision what they actually want to do and you can already use this as a place where you give them tal tips of the type of ads that are currently working it again provide a value immediately you could even create again a nice little document that just shows all of the top tips and therefore um you can educate them as much as provide value because the more educated your clients are on what you're trying to do the easier the process will be not only do you get Street credit from giving them free workshops but then also the more they understand the easier it will be so this is for example what you would do on day six day seven you now get access to the accounts so you can start doing an audit and again this is just an example of what a Tik Tok Ad Agency would do so now in week two again it's more about content and campaign setup because now you've got access to everything you now discussed content you've got access to the creative folders so now it's time to develop the content calendar that you can send for approval again you know start creating some of the content that you need in order for to run the ads and again uh make sure that all of the Tik Tok ad accounts are set up properly sometime you join clients and they've got things all over the shop so again consolidate all of that day 13 to 14 this could be where you try and launch Those ads so again when we discuss the onboarding process uh we talked about uh time to value and this could be one of those Master on you try and optimize as much as possible so if you run ads for clients how long does it take you to launch the first ads and this should be something that you should be extremely precise and be yeah for us our goal is within the first two weeks we already launch ads and for example this could be just as an effort to Prime the accounts to make sure that the pixel is working well to make sure that all that that doesn't mean that the second you launch things you'll get immediate results but at least that's a nice goal to have then week three to week four so now you coming to a month uh you've already launched a few ads but now it's time to Monitor and optimize every single thing so now you would you would be able to see um how well things are tracking see if things aren't tracking therefore you need to change a few things uh in the back end and again here's more like about analyzing the early campaign data and conducting the first monthly strategy call and so again this is where you should have a very clear idea when this call will be therefore clients can know in advance they can book that in advance and you should have again a clear process of what uh and how you should conduct this call in addition to this you should already have your reports set up so you can simply send that in advance and again try to automate as much as it work as you can uh ahead of time so that's why if you already know what you're going to do over the first 100 days all of that can be prepared and then as soon as you get to that day it's already ready to rock and roll you've got to do a few little changes you can send that stay on track and offer value as quickly as possible and again after that uh we get to months to where now you're going to be doing like more scaling things you're going to uh do checking calls by weekly um but at least you've got a clear idea of how that first uh two months kind of looked um like then of course now you enter month three where you don't need to kind of set up every single day um of you know the the the first 100 days but you need to have a clear idea of what you're aiming at achieving pretty much each week um or at least definitely the last two months and this what you could do is when you do create your calendar for the first 100 days um to still have specific W moments or specific thing that you try and um organize for them in order to just offer a better experience so that's pretty much like what you would do as an example for the first 100one days as a Tik Tok Ad Agency but again being very clear on what you need to do and even being very clear so your clients can know exactly what to expect makes life so much easier again the majority of the problem that you'll face is miscommunication and mismatch expectations so having something like that way you literally laid out exactly what happens over the first 100 days makes your life M much much uh smoother and your clients know exactly what to expect and therefore you can keep track uh and stay on schedule as I said again um celebrating certain Milestone building relationship all of these different things you can do on specific dates so for example for you you could be like yep on day 45 this is when I do this on day um you know 70 this is where I do that so here now you can kind of like have a um a bit of a more in- depth example of what that looks like but again um it's pretty much the same concept um the whole premise here is to make sure that um you think about the service that you want to offer and then you literally build that the ideal 100 days so you can know exactly what your clients will experience again what I I would recommend that you do um you might not need to do that over the first uh 100 days you could you could focus on the first 30 days because again as you'll progress with a client you'll start understanding the kind of messaging style that they like or the kind of cadence that they want um in ter interaction with you so focus on the first T days in ter of automated messages but again this is good to have a calendar where you know exactly what you do so for example again this is looking at a month but you could look more at days and be like okay cool so yeah the first day that they join um this is what we will send uh the second day this is what we will send and so the third day this is the kind of messages they will say so for example uh Hey we've taken care of you of the technicalities uh your Tik Tok account is now set up and ready roll no action required from your end uh we've got you covered let me know if you have any questions of course something that can be fully automated um and this just makes your life so much easier so again plan does automated messages um because again that just creates a way more Dynamic way to interact with your clients where again a bit more hands off on your end but on their end it feels like you know you're being extremely proactive and that pretty much is the name of the game here tell them exactly when to expect things and again they'll be no gaps in expectation and no gaps in communication and therefore you'll be able to offer a significant ly better experience for your clients again in term of actionable steps um as I said develop a detailed onboarding calendar so you know exactly what to do when uh set clear milestones and Define the specific goals time to Value all of these things within the first H day so you know just exactly what to expect and your team is also in the know and it will make your life easier Implement regular check-in so again depending on the type of client that it is make sure you either do like full-fledged handholding ton of different calls ton of different bit of information or a little bit more like lead back if it's more like a hands off type of client uh deliver continuous value so make sure that you build all the different points at which you want to offer value in addition to just your normal services and again um once you start getting clients uh it's time to review and adjust um and of course this will continuously happen so that is it in terms of building out the first uh critical 100 days for your clients but again I think it's an exercise that's incredibly useful and that will not only make your client life easier it'll make your agency significantly easier to run so we have finally gotten to the end of the agency accelerator week with everything you've learned so far you should now have your own agency business up and running ready to sign your first paying client and start paying you anywhere from $500 to $10,000 a month and you now have two options you can choose to take what you've learned over these roughly 4 hours of content during the event and then just try to figure everything else out on your own and I'm going to be completely honest with you here just think about it this entire event was 4 hours long and just those 4 hours were probably some of the most valuable 4 hours of content that you have ever watched when it comes to starting an online business now the actual agency accelerator curriculum is 40 hours long and by the way that's not even including the three bonus programs that you get so if in 4 hours of content you learned this much and if that was less than 10% of what you get inside of agency accelerator just think about how much there is that you don't even know that you don't don't know in those 40 hours of content inside and if you take option one you would have figured out all of that on your own and it personally took me 8 years of trial and error to get to this point so again think very deeply when deciding to take this path and just on all the potential Revenue that you're going to miss out on during this time that it takes you to figure everything out on your own finally you have the second option which you already know what that is joining agency accelerator today and shortcutting your way to success with an agency business especially if you have no previous experience and if you don't have the funds to afford that this is the wise option because you're going to be cutting your learning curve by 90% and you're going to end up making way more money in the long run than you save by not joining now you will already know that at this point so now it's just time for you to take a decision are you now going to simply just go back to the traditional path that you've been walking your entire life or are you finally going to take a chance at building an epic Life by choosing the unconventional path now that is a decision that only you can make and you have to take that decision but as always I'll be rooting for you and watching from afar and if everything goes well I'll see you inside of agency accelerator