Lecture Notes on Virtual Assistants Cold Calling at Titanium Investments

Introduction

• Discussion on how virtual assistants at Titanium Investments conduct cold calls to motivated sellers.
• Inspired by a request from the community in the Vault Facebook group.
• Emphasis on transparency and sharing real cold call examples.

Setup

• Cold calls conducted by a team of four virtual assistants: May, Anna, Mar, and Jean.
• Focus on allowing VAs to be themselves for genuine conversations.

Cold Call Objectives

• Gather critical information:
  • Interest in selling
  • Asking price
  • Property condition
  • Timeline for selling
  • Optional: Seller's motivation

Cold Call Strategy

• Avoid scripted conversations.
• Embrace natural flow to build rapport and gather information.
• Encourage virtual assistants to discern between valid leads and non-leads.

Key Points from Cold Call Examples

Call 1

• Seller Information: Property in distress; seller is a tired landlord.
• Details Gathered:
  • Property price: $85,000
  • Previous offer from Remax
  • Seller motivation: frustration with current property issues.
  • Information on property condition and repair needs.
• Outcome: Virtual assistant gathers details well to assist closers in preparing for the deal.

Call 2

• Seller Information: Vacant lot in Chicago.
• Details Gathered:
  • Property zoning and utility access questions.
  • Motivation: Property part of an estate that needs to be sold.
• Outcome: Good example of adapting questions to engage sellers.

Approach to Cold Calling

• Allow VAs to have freedom in conversation.
• No rigid scripts enforced; focus on gathering essential information.
• Build long-term relationships with VAs by encouraging them to be authentic.

Conclusion

• Titanium Investments' strategy has been successful over four years with hundreds of closed deals.
• Emphasizes the importance of empowering VAs to retain and motivate them.
• Call for community input on future video topics or demonstrations.