📊

Types of Quantitative Research

Jun 26, 2025

Overview

This lecture provides a brief overview of the four main types of quantitative research: descriptive, correlational, experimental, and quasi-experimental designs.

Descriptive Research

  • Focuses on describing the "what" of a phenomenon, not the "why."
  • Aims to present the status or characteristics of a variable or situation.
  • Involves data collection mainly through observation.
  • Researchers create hypotheses after data collection, not before.
  • Cannot determine cause-and-effect relationships.
  • Useful for defining characteristics, comparing groups, measuring trends, and validating conditions.

Correlational Research

  • Measures and analyzes the statistical relationship (correlation) between two variables.
  • Neither variable is manipulated by the researcher.
  • Examines if a relationship exists and its strength and direction (positive or negative).
  • Cannot establish causality, only association.
  • Used when experimentation is impractical or impossible.

Experimental Research

  • Also called true experimentation; establishes cause-and-effect relationships.
  • Researchers manipulate one or more independent variables and control or randomize other variables.
  • Uses the scientific method for systematic investigation.
  • Commonly used in sciences such as psychology, sociology, biology, and medicine.

Quasi-Experimental Research

  • Resembles experimental research but lacks full experimental control.
  • The independent variable is manipulated, but there is no random assignment of participants.
  • May lack a control group, random selection, or active manipulation.
  • Seeks to establish causal relationships but with some limitations compared to true experiments.
  • Often called causal-comparative research.

Key Terms & Definitions

  • Descriptive Research — Aimed at describing characteristics or status of a subject without seeking causes.
  • Correlational Research — Studies the relationship between two variables without manipulation.
  • Experimental Research — Investigates cause-and-effect by manipulating variables in controlled conditions.
  • Quasi-Experimental Research — Similar to experimental research but lacks elements like random assignment; investigates cause-effect with some constraints.

Action Items / Next Steps

  • Review related video lectures for more details on quantitative research and its characteristics as listed in the provided resources.