BMW and AWS Collaboration

Jul 10, 2024

Lecture Notes on BMW and AWS Collaboration

Introduction

  • Presentation on how BMW and AWS team up to accelerate data-driven innovations.
  • Key speakers:
    • Alex (BMW)
    • Julian (AWS)
    • Patrick (BMW)
    • Mark (BMW)

Overview of BMW Group

  • Consists of four brands with 150,000 employees.
  • Sold around 2.3 million cars last year.
  • IT structure:
    • 36 domains
    • 339 products
    • Presence in 29 countries
    • Established several IT and DevOps hubs to drive digitalization.

Digital Platform Focus

  • Importance of cloud infrastructure, especially AWS.
  • Three key elements:
    1. Network restructuring for cloud enablement.
    2. Technical platform layer.
    3. Data and AI platform with functional platforms for business domains.
  • Example: Future Sales Model (FSM) to integrate supply chain, sales, financial services, and aftersales into one common data layer.

BMW and AWS Strategic Collaboration (Started in 2020)

  • Aim: Break down silos, accelerate innovations, democratize data usage, and have data experts in every team.
  • Achievements:
    • ~20,000 people accessing the cloud data hub.

Collaboration Structure (Julian)

  1. Partnership Business Office
    • Joint governance for decision making and resource allocation.
  2. Platform Enablement
    • Cloud Data Hub (CDH): Foundation for data-driven use cases.
    • AI platform
  3. Joint Use Case Teams
    • Integrate AWS and BMW teams, focusing on specific use cases.
  4. Training and Enablement
    • Global enablement in multiple locations.
    • Management sponsorship and regular progress reporting.

Success Factors

  • Joint decision-making and business requirement-driven approach.
  • Scale of use cases using the