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Why are Nurofen Back Pain tablets more expensive despite being identical in efficacy to other Nurofen products?
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Due to the marketing strategy that emphasizes targeted pain relief
What should consumers do to get reliable information on pain relief?
Consult a real doctor rather than relying on marketing claims or spin doctors
Describe a marketing tactic used by Nurofen to create an emotional connection with consumers.
Using animated characters like the superhero 'Neuro' in the UK
What is Andrew McLachlan's insight about the efficacy of ibuprofen in Nurofen products?
Ibuprofen cannot target specific types of pain; any form will provide the same relief for different types of pain
How significant is innovation for Reckitt Benckiser's revenue generation?
40% of its annual revenue comes from innovations launched in the previous three years
What are the forms in which Ibuprofen is available?
Over-the-counter drug available in supermarkets, convenience stores, and petrol stations
What role does placebo effect play in the marketing of Nurofen variants?
Specific pain relief variants may provide a placebo effect due to customer perception
What is the cost difference between Nurofen Back Pain tablets and Nurofen Advanced?
Nurofen Back Pain tablets are 70% more expensive at 51 cents per tablet compared to Nurofen Advanced
How can overuse of specialized ibuprofen tablets affect health?
It can lead to medication overuse headache
What is the active ingredient in Nurofen products?
Ibuprofen
What did the Therapeutic Goods Administration (TGA) decide about Nurofen’s claim of 'targeted relief of pain'?
The claim was deemed misleading
List the different variants of Nurofen products mentioned.
Nurofen Migraine, Nurofen Back Pain, Nurofen Tension Headache, Nurofen Period Pain
What issue did the UK marketing campaign with the character 'Neuro' raise?
It may create an emotional connection but does not change the fact that all Nurofen products contain the same active ingredient
What is a potential risk of consumers believing in targeted relief claims for different Nurofen variants?
They might purchase multiple products unnecessarily, increasing the risk of overuse and potential side effects
What evidence did Reckitt Benckiser provide in their PR response regarding the efficacy of ibuprofen?
Evidence supporting ibuprofen's efficacy in general, but not its specific targeting claims
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