Creating a High ROI Financial Dashboard

Oct 18, 2024

Financial Dashboard Creation Lecture Notes

Introduction

  • Presenter: Nick
  • Topic: Building a high ROI financial dashboard using Make.com, Google Sheets, and Looker Studio.
  • Importance: Valuable tool for companies, typically sold for $3,000 - $10,000.

Dashboard Overview

  • Components:
    1. Google Sheets for data structure
    2. Make.com for data automation
    3. Looker Studio for data visualization
  • Use Case: Real client build project.

Lecture Breakdown

  1. Google Sheets Setup

    • Example database structure
    • Key Metrics to track:
      • Total number of meetings booked
      • Number of proposals sent
      • Number of deals closed
      • Contracted revenue vs. Cash collected

  2. Data Automation with Make.com

    • Automations to import finance data into Google Sheets
    • Example data sources: Stripe transactions, PandaDoc proposals
    • Used Typeform as a demonstration for data input
    • Webhooks for real-time data capture

  3. Building the Dashboard in Looker Studio

    • Visualization of Google Sheets data
    • Utilization of Google products for designing dashboards
    • Features of Looker Studio: real-time data, time-based changes

Key Concepts Explained

  • Google Sheets as a Database: Basic structure for finance data

  • Contracted Revenue vs. Cash Collected:

    • Contracted Revenue: Promised total by client
    • Cash Collected: Actual money received

  • Automation Process:

    • Use webhook from Cal.com for booking meetings
    • Typeform for proposals sent
    • Data integration into Google Sheets

Dashboard Visualization

  • Metrics Tracked:

    • Meetings booked
    • Proposals sent
    • Deals closed
    • Revenue and cash collected
    • Conversion rates

  • Visualization Techniques:

    • Use templates for design
    • Implement scorecards for absolute metrics
    • Use blended data to calculate percentage metrics

Practical Implementation

  • Steps for setting up data flows and visualizations
  • Importance of understanding client needs and data specificity

Closing Remarks

  • Importance of ROI for businesses using dashboards
  • Invitation to ask questions and provide feedback.

Additional Notes

  • Recommendations for pricing based on complexity and client needs
  • Encouragement to know the value provided through these tools.