Organic Marketing Strategies for Small Businesses 📈

Introduction

• Challenges: Growing organically on social media is hard but possible.
• Opportunities: More consumers are looking for small businesses that align with their values.

Speaker Introduction

• Vicki: Management consultant and business storyteller.

Key Strategies for Small Business Marketing

1. Create Once, Test Twice, Repurpose Intentionally

• Limited Time: Small businesses have limited time.
• Content Marketing: Essential but widespread, making it hard to stand out.
• Tactical Approach:
  • Create content once.
  • Test twice with your target audience.
  • Repurpose intentionally.
• Testing: Use low-threshold platforms (e.g., Twitter, Facebook Groups) for initial feedback.
• Example: For a goal-setting business:
  • Test content ideas on quick platforms.
  • Adjust based on feedback.
  • Create tailored content based on proven interest.

2. Be On At Least One Evergreen Searchable Platform

• Evergreen Platforms: YouTube, blogs, and Pinterest.
• Long-term Growth: Content can still be found years later.
• Algorithm: Helps elevate good content over time.
• Avoid Platform Dependency: Don’t rely solely on platforms like Instagram, which offer instant but short-lived gains.

3. Use AIDA Marketing

• AIDA Explained: Attention, Interest, Desire, Action.
• Attention: Capture curiosity.
  • Example: MasterClass visuals.
• Interest: Make it relevant to your audience.
  • Example: Personal stories or achievements.
• Desire: Detail the benefits.
  • Example: Step-by-step guides.
• Action: Guide the audience’s next steps.
  • Example: Clickable CTA (Call to Action).
• Consistency: Always apply AIDA structure to your marketing efforts.

4. Effective Communication

• Importance: The world rewards those who can communicate ideas well.
• Guidelines:
  • Avoid generic marketing speak.
  • Be authentic but strategic.
• Example: Oatley’s curiosity-inducing ads.
• Curiosity: Primary focus is to spark curiosity to initiate the rest of AIDA.

Conclusion

• Feedback Loop: Essential for refining and focusing content.
• Curiosity First: Focusing primarily on sparking curiosity.

Call to Action

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