all right boys let's [Music] begin guys welcome back to the channel um if you guys are new here hello my name is Shu I make videos on business productivity lifestyle mainly in the most Niche behind the scenes how people scale their social media and teach them the ropes of YouTube Instagram and Tik Tok and then over here usually on this channel I share my teachings when it comes to winning B the when it comes to winning in the dya so today I want to talk to you guys about the number one rule when it comes to personal branding a little bit of my story is I thought about personal Brand 4 years ago think goes during the pandemic and I was able to monetize it fulltime for the past 2 and a half 3 years and alhamdulillah since that I've made six spers and I've a successful business behind it and I was able to move into a beautiful apartment like this get married and even retire my parents and allow my wife to quit her job so being able to provide someone with the resources and the piece that comes along those things is just a great thing so if you guys probably clicked on this video either you want to learn about personal branding or personal brand yourself and you want to learn how to kind of get more successful in your Niche all right so before we continue with today's video I want to give a big thank you and shout out to skillshare for sponsoring this video skillshare is the largest online learning community for creatives with thousands of classes led by industry Pros across film illustration design freelance productivity and so much more and they even have something called a learning path they build on one another reinforcing lessons now they are available in a range of experience levels from beginner to Advanced so it's absolutely no joke when they say that they are the largest online learning platform for creatives so if you guys have been following me for some time you know that notion is literally like my second brain so I have my entire business backend that's over there all of my YouTube videos are scripted over there when I was browsing on skillshare I actually found a notion Master Class by the productivity experts Ali abdal and I decided to take it now I thought I understood notion before but my understanding of notion completely changed and it just expanded in knowledge if you guys use notion which I'm sure a lot of you guys do use it's super hard to get used to the templates and the functions and all of the bells and whistles that notion has to offer but learning from an expert like Ali abdal in the form of a master class for notion has immediately changed my entire experience using notion it really helped me organize my life and help me prioritize the things that need to get done what you want to you want to use skillshare also so because skillshare is sponsoring this video they decided to hook it up for the homies so that being said the first 500 of you to use my link in the description will receive 1 month free child of skillshare so make sure you guys go ahead and get started today the link down below wherever it is and thank you again to skillshare for sponsoring today's video in the beginning of this year on February time I opened up my doors for the first time ever to Mentor other coaches and other creators in my network to grow on social media in doing so I realized I myself was kind of swaying away from the biggest tip and the biggest thing pretty much that the first thing that I teach all of my clients at this point is you have to be yourself there is no way around you being successful in an online business or social media career without you truly tapping into what makes yourself unique although this is one of the first things I to my clients and then after that of course we build out a business strategy uh for them and then for their audiences as well this is still a point that I come back to time and time again and even with myself and with my wife as I'm mentoring her as well I'm doing exercises with her and helping her really figure out who she is as a person and what her story is when it comes to personal branding your story is going to be your biggest superpower because it is very easy to get caught up in the sory of other people you have so many gurus that are online that may be more successful than you and it's really easy for you to look at them and resonate with a lot with what they're saying and you can e reach from the take on their personality and their character I myself am a huge victim to this because when I started pursuing social media to be my full-time thing and to be a content creator I was looking at other people in this space that were doing it at a much larger stale myself and I went down this Rabbit Hole try to be someone that I'm not and in the end you only going to me found at a lost position you're going to feel like you're very lost in life you're going to feel like you don't know who you are and at the end of the day say you are successful at that you're going to be building an audience of people who don't even know who the real you are and then on the other end you're going to be exhausted because you're going to have to put up with this character this false character that you built right so that's why I give you before posting any content you really have to understand who you are as a person so that that kind of anchors you helps you navigate when you are testing different types of content and testing types of things because I'm not saying that you should always stay the same because I think as human beings were always evolving but always try to learn new things to take it to our character and change and if you're watching this Channel and CLI on this video probably more than likely have a growth mindset uh and congratulations for that because that's something not many people have in today's day and age especially especially with social media beak heavy on short form content nowadays you don't see that much but yeah guys so in today's video I really wanted to speak on the number one will personal branding which is being yourself and then how you can say trueu to that position in your character now a couple of the things I will mention that you to keep note of when you are creating content is when you see a piece of content that you really resume with and you can tend to copy um there's a book that I read called steel like the artist that book essentially you don't have to buy it I honestly won't recommend reading it because it's pretty much a waste of time just watch this video till the end and you pretty much want to be able to understand what the author is saying but in that book the author talks about how bad artists copy and great artists steal now Steven L artist isn't a bad thing seeing other people's ideas it may seem like you're copying other people's work but in reality it's just taking inspiration you see very big successful brands do this people like Disney people like apple artists across the world they all do this you know where they see another piece of art and they like it very much so they start to involve that type of art or that type of style whatever remain be into their own art and creating content is very very similar to that the way that I would go about it is I would choose one to three creators that you really really enjoy watching and someone that you feel that you resonate with and you can see yourself inside of right so in my case it's D blade s CER and a good friend of mine named Jun Yu so June if you're watching this brother thank you so much for all the stuff that you have been putting out recently so J is definitely like a big brother to me he a Korean guy if you guys don't know who Jun is he has freaking millions of followers all over his platforms he's just like he's just a winner he's a winner at the end of the day and honestly it's it's very inspirational those are my three so you guys can go check them out and kind of see how my content is versus their content so Sam colder he is someone who is huge on storytelling in the form of films in the form of YouTube videos in the form of travel blogs at least back then that he made his name he was very famous for making travel blogs Dave L is someone who is just a Aesthetics when it comes to Fitness even though my content has nothing to do with uh Fitness I resonate a while with his content uh and growing up in like that era of I said the Golden Era of JY sh uh I extracted a lot of thicks from David late into my own type of content that maybe a lot of you guys who watch him can also see uh and then more recently it's my friend Jud so I would say follow one to three people who you really really enjoy and study their content and see how how they're doing things and then ask yourself not if you can make the exact same thing but ask yourself if I was to make this if youf was to make this if Ahmed was to make this right if I was to make this how would this look in the lens of my own brain in the lens of my own creativity how would it look like right because I'll give you an example to kind of guys a perspective a bit more uh Insight say you have two Brands let's take two Brands like so say for example you have apple on one end and then you have AO Porsche on the other end and if you were to say if Porsche was to make a phone how would that look right so it probably won't look anything like an iPhone but it would look like Porsches version of a phone right so that may not be the best example uh but I just want to give you guys an understanding of when you're stealing like an artist and when you're making something that's personal to yourself make sure that you're not copying pacting but make sure you're asking yourself how would I be able to make that type of video you know in the beginning of my journey I struggled a lot making content because I was always plagued by this idea of oh I'm Muslim but at the same time I want to be an entrepreneur and I want to be a content creator and I want to be someone who talks about Fitness and fashion and faith and like I want to share things about my family and none of it made sense because back then all the creators just stuck to one Niche but I'll give you a secret you are your strongest Niche everything that you like and everything that is you it is what's going to make you successful at the end of the day right whether you're someone who likes cats who likes to draw who likes to play chest and then say you're Muslim as well or maybe you're Christian and you have a big affinity for leather jackets so all you wear is leather jackets and then say you love orange juice so orange juice becomes like a part of your branding branding people buy into people don't just buy into brass they buy into culture right and what makes up culture it's the people right and obviously in a culture we have to have a leader not saying all you guys have to go out and build a cult like following but in all honesty if you want to be successful on social media building something like a cult following is pretty important you know alhamdulillah all of you guys watching if you guys have subscribed to me watch me for a while you can see the Journey of my social media from the beginning I started off with a call following because I wasn't scared to share who I was as a person right I'm H my mom is a conver she's Philipino my dad is kastani I was thrown into aor school at the age of 12 and now I had handful of traas when I graduate at from that for in school and alhamdulillah I got a lot of good out of it but there's also a lot of bad that came out of it and uh maybe one day I'll go in deeper into a video about them but I got into fitness I got into fashion I got married alhamdulillah so it's like all these aspects of my life and what I have chose to show on camera has been unique to my own self don't be afraid to share the things that you like don't be afraid to share what makes you you and I don't mean to sound like a broken record here but at the end of the day that is the number one rule when it comes to personal branding and if you want to have a successful online business the best way to start it is by having an audience because when you have an audience that's already your customer base and that's already people who people are already willing to pay for the products that you put out attention is a new oil in today's day and age and if you are not going to be someone who is building an audience you should probably be helping someone build an audience like I have a team of Ed beers of people who are helping me in the back end of my business who are helping me get things out to my clients as well as like the audience over here as well as you guys over here so if you guys have have any questions about personal branding or social media or anything like that feel free to leave a comment down below for the first 2 three hours of this video is uploaded I'll be down there answering your comments answering your questions whatever Caton you guys have I'll try my best to to do that and I have a project that I'm working on it's going to be some type of self-improvement community um that I'm very very excited for but I'll speak more about that in the future videos at the end of the day I want you guys to remember that role wasn't built in a day and neither will you so keep your head doubt because patience is a virtue and I'm praying prayer