Introduction to ADDIE in Instructional Design

What is ADDIE?

• Acronym for: Analysis, Design, Development, Implementation, Evaluation
• Used to be a rigid set process but now is a flexible framework
• Essential for understanding the role of an instructional designer
• Helps in developing a structured instructional design process

A - Analysis

• Purpose: Understand the problem, audience, and solution
• Key Tasks:
  • Needs Assessment: Determine if training will solve the problem
  • Learner Analysis: Conduct user interviews, create user personas
  • Job Task Analysis: Break down tasks within a job to design targeted training
  • Context Analyses: Ensure alignment between instructional and performance context
• Noted as the most important yet often overlooked phase

D - Design

• Tasks: Convert analysis results into a structured design
• Outputs:
  • Learning objectives
  • Design document (incorporates research findings and design methodologies)
  • Storyboard, script, facilitator guide
• Focus: Traditional IDs focus on this phase but modern roles often combine this with development

D - Development

• Purpose: Turn design documents into final products
• Tasks:
  • Use authoring tools like Storyline or Captivate
  • Develop facilitator guide into a polished document
  • Create slide decks and other learning materials
• Most common phase along with Design in modern instructional design

I - Implementation

• Purpose: Deliver the learning experience
• Tasks:
  • Upload learning products to Learning Management Systems (LMS)
  • Enroll users
  • Facilitate sessions (handled by facilitators, not typically IDs)
  • Observe sessions for improvements and smooth rollout

E - Evaluation

• Model Used: Kirkpatrick's Model of Evaluation
• Key Questions:
  • Do people like the learning experience? (Reaction)
  • Are they learning something new? (Learning)
  • Are they applying what they learned on the job? (Behavior)
  • Is this improving organizational performance? (Results)

Conclusion

• ADDIE's balanced focus on all phases enhances instructional design
• Modern IDs often focus mainly on Design and Development
• Specialization in any phase is possible but comprehensive skill set in all phases is highly demanded

Additional Resources:

• Watch video on becoming an instructional designer (linked in description)