GoPro: Seven Steps to Becoming a Network Marketing Professional

Introduction by Eric Worre

Background: Eric Worre was introduced to network marketing in January 1988 at age 23.
Financial Situation: He was in debt, earning $45,000 but spending $60,000.
Introduction to Network Marketing: Initially skeptical, he joined to avoid missing out on potential success that his father and a colleague were pursuing.
Initial Strategy: Leveraged his father's contacts, leading to temporary success.
Challenges: Income dried up; blamed external factors for failure.
Turning Point: Decided to become a network marketing expert rather than relying on luck.
Outcome: Achieved time freedom, personal growth, and financial success.

Career Attributes: No boss, commute, alarm clock, employees, politics, or educational requirements. Offers unlimited and residual income, personal growth, and time freedom.
Traditional Career Paths: Blue collar, white collar, sales, traditional business ownership, investing.
- Each has limitations, such as lack of time freedom, income cap, or high risk.
Economic Shift: Transition toward a performance economy; fewer people needed due to technology.
Network Marketing's Advantage: Offers business ownership benefits without typical risks; performance-based pay without income cap.

Categories of Network Marketers: Posers, amateurs, and professionals.
Posers: Treat network marketing as a lottery ticket.
Amateurs: Focus on luck, timing, positioning, and shortcuts.
Professionals: Develop skills to build a large, successful organization over time.
Commitment to Excellence: Shift focus to developing necessary skills and practice.

Seven Fundamental Skills: Finding prospects, inviting prospects, presenting, following up, closing, getting new distributors started, promoting events.
Responsibility: Success depends on you, not the company or your upline.
Taking Initiative: Develop skills through practice and learning.

Levels of Engagement: Posers make a small list; amateurs make a written list; professionals create an active candidate list.
Continuous List Expansion: Commitment to add at least two people daily to your list.
Networking: Be proactive in meeting new people through purposeful networking.

Importance of Invitation: Critical gateway skill in network marketing.
Methods: Use direct, indirect, and super indirect approaches.
Emotional Detachment: Focus on education rather than immediate results.
The 'If I, Would You' Technique: A powerful tool for gaining agreement to review materials.

Use of Tools and Events: Leverage third-party resources instead of personal expertise to allow duplication.
Telling Your Story: Use personal testimonials to build connection and credibility.
Public Speaking: Learn to present effectively to groups for greater impact.

Posture and Questions: Carry yourself confidently and ask strategic questions to aid decision-making.
Four Question Close: Useful for guiding prospects to see the value in joining.

Onboarding Process: Validate decisions, set expectations, and provide a structured plan.
Early Success: Focus on quick wins to build confidence and commitment.

Importance of Events: Meetings and destination events are crucial for long-term success.
Promotion Tactics: Be relentless in encouraging attendance and participation.

Realistic Expectations: Understand that building a network marketing business takes time and effort.
The 1-3-5-7 Formula: Timeframes for reaching different levels of success in network marketing.

Learning and Development: Focus on continuous personal growth and skill development.
Experiential Learning: Engage in plan-do-review cycles to learn from every experience.
Teaching as Learning: Teaching others can solidify your knowledge and skills.
Associations: Surrounding yourself with successful people influences your own success.
Overall Success: Network marketing can provide financial freedom, personal growth, and the ability to positively impact others' lives.