Notes on Search Engine Optimization (SEO) for Bookkeepers

Introduction

• SEO = Search Engine Optimization
• Aim: To help bookkeepers improve website visibility on Google
• Importance: Better clients can find you through improved online presence
• Overview of six simple actions for SEO

1. Create a Google Business Profile

• Important for local visibility
• Can be created without a physical address, as long as there is in-person client contact
• Link provided in the description for creating the profile

2. Use Customer Review Sites

• Platforms: Google, Yelp, Facebook
• Reviews create buzz about your business
• Positive reviews help send signals to Google, boosting SEO

3. Build Backlinks

• Definition: Other websites linking back to your website
• Ways to get backlinks:
  • Speak at local events (e.g., Chamber of Commerce)
  • Network with other bookkeepers
  • Guest appearances on podcasts
• Importance: Raises website authority

4. Optimize Your Website (Behind the Scenes)

• Key elements to focus on:
  • Homepage: Must be clear and concise
  • Meta Descriptions: Short descriptions that help inform searchers about the content
  • Title Tags: Appear in various places, crucial for SEO
  • Alt Text for Images: Important for accessibility and provides context to Google
• Keyword Research: Use tools (e.g., Keywords Everywhere) to find relevant keywords for your business
  • Example keywords: "bookkeepers in the tri-state area", "tax prep"
• Site Map: Helps Google crawl your site and understand the structure
  • Can be set up through Google Search Console

5. Increase Your Website Speed

• Slow loading speeds negatively impact SEO
• Tools (e.g., PageSpeed Insights) can help check website speed
• Tips to improve speed:
  • Reduce image sizes
  • Ensure mobile-friendliness

6. Create a Blog for Your Website

• Increases content for Google to index
• Blogging establishes authority and credibility
• Tips for blogging:
  • Research what other bookkeepers are writing about
  • Ensure content is unique and in your own voice
  • Use graphics with alt text
  • Strategically link to related content

Conclusion

• Start implementing these strategies one at a time
• It can be overwhelming but is essential for long-term success in the bookkeeping business
• Additional resources and links will be available for deeper exploration of each topic.