Developing an Effective SEO Strategy

Instructor

• Nathan Gotch
  • Over a decade of SEO experience
  • Founder of Gotch SEO Academy and Rankability

Introduction

• How to develop an SEO strategy for various levels of expertise
• Importance of understanding your specific SEO situation

Key Components of an SEO Strategy

1. Only Pick Battles You Can Win
2. Exploit Competitors' Weaknesses
3. Content Creation with NLP
4. Build an SEO Moat

Step 1: Only Pick Battles You Can Win

• Tools: Use SEMrush
  • Find your domain
  • Go to Organic Research
  • Click on Positions
  • Custom range 2-15
  • Filter by search volume >100
  • Filter by KD -> Very Easy
  • Select commercial and transactional keywords
• Criteria
  • Low competition keywords
  • Keywords with good search demand
  • High probability of conversion
• Example: SEO training Denver
  • Check the domain authority (DA) of competitors
  • Look for domains with lower DA than yours for qualification
• Consideration
  • Domain-level relevance (local keywords)

Step 2: Exploit Competitors' Weaknesses

• Analyze Competitors
  • Look for strengths and weaknesses
  • Find unique angles
• Example: Best SEO Books
  • Most competitors had general lists
  • Unique angle: purchased and read top SEO books for a genuine review

Step 3: Content Creation with NLP in Mind

• Use Rankability Tool
  • Enter keyword into Content Optimizer
  • Build SEO content brief manually or with AI
  • Create an outline
  • Share link with copywriter
  • Focus on topics, not keyword density
• Summary
  • Pick winnable keywords
  • Find unique angles
  • Use NLP for maximum relevance

Step 4: Build an SEO Moat

• Three Pillars
  1. Build Topic Authority
     • Use SEMrush to find clustering opportunities
     • Create dedicated assets for relevant keywords
  2. Build a Brand
     • Measure branded searches
     • Use omnipresent strategy for brand awareness
     • Incorporate traditional digital marketing tactics
  3. Develop a Strong Backlink Profile
     • Focus on scalable strategies like linkable assets
     • Techniques:
       1. Acquire free tools
       2. Create free tools using ChatGPT
       3. Generate data-driven content

Techniques for Link Building

1. Acquire Free Tools
   • Search for free tools in your niche
   • Prioritize based on backlink profiles
   • Contact and negotiate acquisition
   • Host on your domain, ensure functionality
2. Create Free Tools with ChatGPT
   • Use ChatGPT to generate HTML, CSS, and JavaScript
   • Use WP Coder for WordPress integration
3. Create Data-Driven Content
   • Unique assets with exclusive data
   • Example: CMS analysis case study generating numerous backlinks

Conclusion

• Recap on developing an effective SEO strategy
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