Interview with Emmanuel Lamprakus, CEO of Bet Bonanza

Introduction

• Host introduces Emmanuel Lamprakus, CEO of Bet Bonanza
• Discussion on the company's operations and the African sports betting market

Company History

• Bet Bonanza incorporated in 2018
• Started operation in the same year due to changes in sports betting regulations
• Initially began with a plant-based sportsbook, later expanded to online offerings
• Offers casino games and virtual sports as well
• One of the 150 companies with a license to operate in Nigeria

Nigerian Betting Market

• Established market similar to Kenya and Ghana
• Predominantly sports betting and lottery games
• Nigeria: Over 200 million people, 70 million active bettors
• Average bet: 7-8 dollars, betting is a daily activity
• Sports betting is increasing, especially with technological advancements
• Retail betting is dominant (80%) due to social culture
• Internet penetration: 60%, majority through mobile devices
• Mobile usage: Over 90% of bettors use mobile devices, only 7-10% use desktop

Market Trends and Dynamics

• Social aspect of retail betting: gathering, discussing, and betting
• Football is the most popular sport for betting
• Challenges and opportunities in localizing products for the Nigerian market

Impact of Premier League and World Cup

• High expectations for betting volumes during Premier League season
• Difficult to estimate exact market size due to fragmented data
• World Cup's impact is uncertain, but premier league is the primary focus

Betsyn Investment and Future Plans

• Betsyn is a minority stakeholder in Bet Bonanza
• Access to Betsyn's resources for growth
• Plans to maintain current operations and expand

Product Development

• Focus on improving current platform and localizing products
• Developing a lighter version for older mobile phones
• Planning to launch a new app for smartphones
• Ensuring robust gaming equipment for retail network
• Emphasis on attracting more online players and enhancing their experience

Conclusion

• Emmanuel Lamprakus shares Bet Bonanza's vision and plans for the future
• Focus on steady growth and market adaptation