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How does the dealership engage the community through events?
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By hosting events linked with local attractions and using both social media and physical presence to build brand awareness.
In the new dealership, what role does BDC (Business Development Center) play in guest experience?
BDC serves as guest experience coordinators rather than traditional call center agents, emphasizing personalized and meaningful interactions.
What is the purpose of the podcast studio located in the dealership showroom?
To foster community relationships by featuring local business owners and everyday people, using it as a business tool rather than for fame.
Who is Glenn Lundy and what unique concept does he bring to the dealership?
Glenn Lundy is a former GM of the highest volume Chevy store in America and founded the 800% Elite Automotive Club. His concept is a dealership as a leadership training facility that sells cars.
How does 'autoi' contribute to the dealership's online car buying experience?
'autoi' provides tools that enhance the online car buying experience and assist with smarter sales both online and in showrooms.
How are employees' work schedules designed to benefit the company’s objectives?
Employees have 7 weeks off per year with flexible work hours, focusing on the company's best interest and promoting a positive work-life balance.
What is the focus of the dealership’s targeting in terms of vehicle popularity and demographics?
The focus is on selling everyday cars in popular colors (black, white, silver) to everyday people, ensuring the vehicles meet practical and financial criteria.
Describe the marketing strategy involving relationship building in the community.
The strategy (BRT approach) focuses on building relationships of trust within the community through engagement and genuine interactions.
What is the primary focus of MC's new initiative in the auto industry?
Building a dealership from scratch with innovative practices and an exceptional guest experience.
What criteria are used for selecting vehicles to sell at the dealership?
Vehicles must have mileage under 80,000 miles, fall within the price range of $15,000 - $35,000, and include a lifetime powertrain warranty.
Why is ambassadorship important for the dealership team?
Team members are expected to be proud ambassadors, promoting commitment and representing the dealership positively in all interactions.
What is emphasized over traditional retail in the dealership’s guest experience approach?
Hospitality is emphasized over traditional retail, treating visitors as 'guests' and 'community members' rather than customers.
What role does Flex Dealer play in the dealership's operations?
Flex Dealer handles the website and digital marketing for the dealership, ensuring online presence aligns with guest expectations.
What is the significance of the open-book approach in the new dealership's training facility?
It involves sharing all experiences, challenges, and successes openly to enhance leadership and operations training.
What are the benefits of hosting a dealership-sponsored podcast for the community?
It helps build community relationships, enhances brand visibility, and provides a platform for local voices, strengthening community ties.
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