YouTube Vlogging Evolution
Key Presenter Insights
- New vlogging style: Developed by Sam Solic, this new style is less about high production and more about simply talking and connecting.
- Current success: The new approach has led to more views, subscriber growth, and monetization in a short span of time.
Guest Speaker: Benji Travis
- Co-author of "YouTube Secrets"
- Built and developed a channel "Video Influencers"
Old vs. New Vlogging Styles
Old Style
- Originated around 2010 for extra content.
- Required a large audience and high production value (e.g., drone shots, daily vlogging).
- Notable figure: Casey Neistat.
- Resulted in burnout for many creators.
New Style
- Emerged around 2020.
- Focuses on longer, more relaxed content.
- Leverages YouTube search rankings and suggestions.
- Suitable for creators with any audience size.
Benji’s New Vlogging Approach
- Revitalized his channel "Benji Man TV" in December with the new style.
- Stopped daily, whole-day vlogging in favor of focused, topic-specific content.
- Example: Videos on specific topics like shopping or cooking, rather than a daily routine.
- Achieved significant growth and engagement.
Key Strategy: The Three T's
- Theme
- Channel should have a central theme to connect with the audience.
- Themes could be broad (food, real estate, gardening).
- Takeaway or Topic
- Every vlog should focus on a specific topic or takeaway.
- Answer questions or provide new insights or techniques.
- Tell Stories
- Incorporate personal stories to make vlogs relatable and unique.
- Avoid overly edited, personality-stripped content.
Impact of the Strategy
- Allows creators to steadily improve through repetition.
- Encourages making content focused on audience value rather than production perfection.
Practical Applications
Example: Costco Vlogs
- Focus on challenges or specific topics (e.g., spending limits, international comparisons).
- Use simple, relatable storytelling.
Equipment and Tools
- Uses DJ Osmo Pocket 3 for its simplicity and portability.
- Emphasizes lightweight, easy-to-use gear that facilitates seamless creation and editing.
Monetization Approach
- Focus on creating valuable content first.
- Recognizes AdSense, brand deals, and potential product sales as key revenue streams.
- Importance of consistent content creation for audience growth and monetization.
Future of YouTube and Content Creation
- Not too late to start: YouTube is growing, with more viewers turning to it as a primary content source.
- Opportunity for creators: Those who can create engaging content have a bright future.
- Longevity: Emphasizes that YouTube offers a promising platform for the next decade.
- Focus: Always prioritize audience value and enjoyment in content creation.
This summary encapsulates a lecture on the evolution of vlogging on YouTube, highlighting the transition from traditional to modern styles, strategies for successful content creation, and the future implications for creators on the platform.