After launching 600 landing pages in 120 niches, I've found the 11 most powerful tricks to get you more leads and sales from your landing pages. I've been trusted by multiple billion dollar brands like Linktree to create their high converting landing pages, and I've even used these tricks I'm about to tell you to make millions of dollars in my own agency. Today, I'm giving you my 11 proven landing page tricks.
And I'm going to show you real client examples so you can easily copy and paste these into your marketing and instantly get more leads and sales today. Alrighty, landing page trick number one. We want to give your landing page an eyebrow. Now, what does this mean?
Well, the eyebrow is the first line of copy above your headline. And it's really important because it quickly makes it obvious whether the page is for your. audience. So you can see on this page, which is for one of our clients in the wealth management space, this is our eyebrow. And our eyebrow is, is $1 million enough to retire in Australia in 2024?
And this is the big question on the target market's mind. So this is us entering the conversation and they know they're in the right spot. Now, another example of this is for one of our clients in the property investment space. And the eyebrow here says, looking to invest in property this year. So that person, hopefully in their head is thinking, yes, this is for me.
I am looking to invest this year. Okay. So once your page has an eyebrow, trick two is to give your landing page a voice.
What do you think will convert better? We have a landing page that comes from a boring, faceless company. Or a landing page who comes from an authority, who builds a connection with the reader through the copy, and it feels like personalized one-to-one communication when they read it, right?
Because that's how it's going to sound in their head. So you can think of it this way. Your landing page is your... digital salesperson and on the other end sometimes we forget but there's a real person who doesn't really give a shit about your company they're there thinking so what who cares what's in it for me so what we want to do is have this voice talking to them in a way that we show we understand them but if you think if they're going to be reading it in their head we want them to start building a relationship with your business so here's how you can implement this when you're writing the page you can just make it from the founder or the ceo or another authority in your business.
To be honest, you can even just make up a fictional character, cool? So let me show you how we did this for a hair restoration doctor. Great, so we can see here above the fold, we have our headline, we have our eyebrow, our call to action, and of course, our offer.
Moving down, we have some proof, but as we start to get into the copy, we make this from the first person, right? This is coming from the doctor. And we can see things like, I hear things like this far too often from men. guys who have tried everything. And then it goes into the PASS framework, problem, agitate, solve.
And when somebody's reading this, they're starting to build a relationship with the doctor. And so what we typically do on these pages is we will have a longer lead, which will show them that we understand their problem. And it's coming from the authority in the business and inviting them to take the next step on the page. Now, this next trick is one of the easiest ways you can increase your lead. landing page conversion rate.
And your landing page should have one clear offer and one clear call to action button. But there is major uncertainty and friction to click that button on your landing page for the person reading it, right? And this is where trick three comes in, the friction remover. This is where we put text or something underneath that call to action button to remove the friction to click it. You can use a quote like we did on this home builder page.
or you can use how many reviews you have like we did on this mortgage broking page with this mortgage broker company or if you're selling something from the page you need to think okay what's the big friction i need to remove to click that button so this is one of our products our offer workshop product and underneath the button we have a 30-day 100 money bucket guarantee because that's the the friction we need to remove from clicking that button So now we've got those, what we want to do is to force your target market to read and consume your best social proof. And good news for you, most businesses are too lazy to get video testimonials. And then even the ones that do go to all of the effort never leverage the asset properly.
Then they just slap a video testimonial on the page. But that doesn't mean that anybody will watch it. And this is where trick number four comes in.
And it's what I call forced consumption. So going back to our landing page, I want to show you, we've got heaps of proof on here, right? And going. Down here we have screenshots and we have these video testimonials. Now I want to show you where this forced consumption comes in for your video testimonials.
Now here, what we could have done is we could have just put a video testimonial on there and then hoped that people were going to watch them, right? But instead on our own pages and when we do it for clients, what we want to do is we want to take out the best excerpt or the best quote or the best hook and we want to have that as a headline above the video this is the forced consumption because then even if they don't watch the video just having the videos on the page helps with proof but they're going to read through the titles. Okay let's move into trick number five because it's one of my favorites and you know when you stub your toe on something like a piece of furniture right and it bloody hurts and that's all you can pay attention to.
Well when we do our design of our landing pages we want to get people to stub their eyes on our landing page in the most important parts and pay attention. To do this we deploy trick number five which is the pattern interrupt. So the patent interrupt isn't about designing a beautiful page with all of this crazy shit going on there, right? It's about leveraging design strategically to get people to focus on certain sections on the page.
So here's an example with one of our wealth management clients where we've used screenshots of big articles or like big publications. And then we've highlighted them. So that's like a little bit different already, right?
Because they might not be expecting to see that. on the landing page. Then the other part of the pattern interrupt is the fact that we have this warning sign down here.
Warning where our brains have evolved to pay attention to things that could harm us right so warning and then delaying your retirement plan could hold you back from a comfortable retirement. That kind of opens the loop or opens the intrigue getting them to keep reading. So that's an example of a pattern interrupt. You can see it's going to stop somebody because we haven't used articles throughout the page anywhere else.
We're using this red. We don't have that red everywhere else on the page. It's just here to get them to pay attention. Another way that you can do these pattern interrupts is sometimes through ugly design, but sometimes just through certain colors, right? So for example, on this page, we have, I would call it like a call-out section, right?
Like an offer call-out section. And we have an interesting design in terms of the block, but we've used a black block here, which we haven't used throughout the rest of the page. So because it's different, it's going to make the brain pay attention to this section.
Now, one last way to show you how to use these pattern interrupts, remembering it's just about having something. different, something that's going to make them pay attention. Sometimes we even use just like little screenshots of native proof because they look ugly. That's okay.
But they're going to make people pay attention. And also because they're native to platforms that people are used to communicating on, people want to read them. Their brains like, yeah, I want to read a LinkedIn comment. I want to read a Slack message.
So you can also use this on your landing pages as well. Okay, the next one, guarantee. 99% of marketers miss. And trick six is to use social proof with intent.
So instead of just slapping a testimonial slider on your page, we wanna think about how you can leverage and leverage your social proof. the asset of social proof so how can you use it with intent well you can use social proof to back big claims you have in your copy and you can use it to help get across your point so let me show you a couple of examples so on this page we use social proof with intent to help answer one of the big questions in somebody's brain is this for me so we literally create a section that says nevexa is for you If, and then we know the most common archetypes, objections, or types of people, and then we pair them with different little bits of social proof or testimonials. So that's one way that you can use social proof with intent.
You can imagine this section without the testimony. and it would not be as powerful, right? As having a picture of a real person next to a real quote.
We also use it on the Linktree's page to help overcome a big misconception in the market that having a Linktree was just for big celebrities or big creators. So we've got Linktree is for everyone, not just celebrities and big brands. You don't want to be all cute and creative with your headlines, right?
Your landing page is a digital salesperson. We want them to be as direct as possible. We don't want anything getting lost in communication. So then we have, yes, it's for you if, and we show all the different types of categories that these people might fall into. Okay.
We're moving fast. That was the first six. Now we're at trick number seven, which is clout jacking.
And you can use this if you have celebrities or authorities endorsing what you sell or a key ingredient or something, but not... specifically you and your service. So for example on this page this is for a big surgeon out of the US and this is for an Ozempic weight loss page and so while he wasn't a doctor to celebrities these celebrities have openly said that they love Ozempic aka what he sells and that they think it's awesome and so we're leveraging that or clout jacking that on the page.
Another way that you might do clout jacking is to back up a big claim or a big angle or message that you want to have on your page. So for example, we did that for this property investment client. We had this concept that the golden window is opening right now.
Now's the time to buy property and then we use things to prove the social, the technological, and the economic reasons why, you know. So then we have Australian Bureau of Statistics that has some clout in Australia. We have the Guardian, might also be an Aussie thing, and the financial review. So these three big things, we're using them and their authority to prove our point. And you can probably start to see, you don't want to just have one of these tricks.
How can you start to layer these tricks into your landing page to make it as powerful as humanly possible? The more you can have, the stronger it will be. Okay, so getting back into the mind of your target market, one of the biggest questions going through their brain as they're visiting your page is how are you different?
They're comparing you to other options in the market and what they've already tried before. So how do we combat this? Well, spoiler alert, it is with trick number eight and it's what I call the us versus them comparison table. Super easy to do, let me show you how. So here's an example of a client and when we're creating a comparison table, You've got to remember a couple of things.
You have the curse of knowledge so you know about all of the different competitors in the market. But your target market is not usually comparing you to all of these different competitors. Usually there's a couple of different things on their mind that they might be comparing you to, and it might not be a direct competitor. Often with the types of clients that we work with, it's not this other big competitor that they're competing against. It's actually inertia.
So not doing anything, or it's the old school way of doing something, right? Like... pen and paper or your assistant doing it so that's often actually our true competition so up the top here we want to have who are our true competitors and then down the side what we're comparing it against is we want to compare it against what we call the buyer decision questions so these might be um the buyer decision questions down the side so these are the maybe five to seven things that they're comparing you against and then you also want to have your differentiators as well when somebody is comparing you against something else in your market category, they're expecting a certain baseline of features. Then what you have on top of that is your differentiators and these are the things that make you better and different from other things in your market. So that's what we have down there.
Now another little tip on the old comparison table, you do not have to have the comparisons all in crosses, right? Because that actually starts to look a little bit unbalanced. and like you're just stacking it to make it look like you're the best and nobody else is good. So it actually looks more trustworthy if you do have ticks in some of the other competitors. And I'll quickly show you another example because sometimes it's good to see how they can be designed.
And another way that we do this us versus them, because we want to position you as something new and unique that they haven't tried before. So we might have your brand and then it would be outdated. traditional whatever like outdated traditional surgeons outdated traditional property investment companies outdated traditional banks whatever because then people start to think oh i don't want to work with boring old traditional i want to work with what's new what's exciting um and it kind of taps into identity and other things anyway this is another way that you can create your comparison table okay so i don't know if you know this but on landing pages a lot of people actually have software set up we use Microsoft clarity so that we can watch user session recordings so what happens is we can literally see how somebody uses the page where they scroll what they click where they have rage clicks everything and I've watched hundreds and hundreds and hundreds of hours of these session recordings and what I can tell you is that there are usually three different types of users who are going to come to your page There's the word for worders, so someone who's going to read it word from word, top to bottom, right? You've got your skimmers, someone who will skim all your headlines.
And then you have some of them who are the scrollers just all the way down to the bottom. I'm a scroller to the bottom. So this trick nine is for the scrollers and it's what I call the landing page full stop. It's like if you had a sentence you'd have a full stop.
This is the full stop of your page and you simply execute this by having a final call to action panel on the page so people will just take the next step with you and it recaps your offer. Awesome. So here's an example, right? We've got some cool.
Exciting imagery. We've got a big headline here, which reinforces the dream outcome that somebody wants. We have some of our top buyer decision questions and differentiators.
We have our call to action, and then we have our friction remover under the call to action. And you can start to see some of these coming together. So this is the last panel on the page, and it's what we call our full stop. Super easy to execute, and we wanna have these call to actions throughout the page, right? So this is just one of the places that you want to have it.
Okay. next. I'm not sure if this resonates but when most clients come to me they are frustrated because they struggle to stand out from their crappy inferior competitors and they can't figure out to how to explain not just why they're better but different.
They feel like they have this amazing service in the back end, they know they get awesome results but their marketing is not reflecting that. People don't understand what they do. They're rocking up to sales calls like, so what do you do? Why are you better?
And the result is you become a commodity, right? Instead of an authority in the market, you get unqualified leads and you just can't scale your business. So if you know that your results are awesome and once you finally get customers in, they get it, right? Once they work with you, they understand. But you and I know it doesn't matter how good your service is if no one...
buys it. So trick 10 is how we show people how we are different and it's something called the proprietary system. When we use this tactic, this trick, this is where we want to show that you have a proven repeatable system and why you are different, right?
If you sound like more of the same, right? And you just sound like your competitors, you will get lost in the noise. This is an attention economy.
We need to stand out. And this is why most people's marketing doesn't work. It can't cut through the noise and it can't get attention. Plus, think of it this way. If what you offer sounds like something else that they've already tried and failed with, why are they going to give you money?
They're not, right? So you would already have a proven way to get results. Right now, just go right down the process you go through.
Make it three to seven steps and give it a cool name. Like we figured this out and deployed this for most of our clients. Let me show you how we do this.
Okay, so here's an example of a proprietary system. It's the Domino Investment Strategy. We came up with this client from interviewing them and working with them because there's a story behind it, right? They have worked with other, with people who have worked with other property investment companies and they've bought their first property to invest in, but...
Then they've got screwed over. It was the wrong property. And nobody wants just one property.
They want to build a portfolio of companies. We were like, huh, that's interesting. So what? Then there's more thinking, but I wish it was this easy. Like Bob, what if we call it the domino investment strategy or the domino property and strategy?
And we help people to find, because we have this system, like this was his system. Our clients are legit. We screen for that. They have this system where you buy the first property. And it's a domino because it quickly gets you equity in more of them.
So that's what you want to figure out, right? Is, okay, what's my proprietary system? Give it a cool name.
Ideally, it has some sort of story or some sort of why to it. And then you just map out the steps. Another example of this is the wealth management company.
And because we do a lot of research, we read a lot of Reddit, but we also survey all of their past clients. And what we're trying to find is what's that number one big question on their mind. And what we found is everybody for this market is saying, will I have enough to retire? So that's what we know. Then the client already has this system that they're not communicating to the market that helps them figure it out.
They have this awesome system that helps you figure it out super quick. So we're like, cool. Joining those together, let's call it the proprietary will I have enough index, the ultimate retirement planning tool. and then we've got a cool little graphic and there's steps to it so that's a proprietary system it's something only you have your competitors do not have ideally going back to that proven repeatable you've done it for yourself that's the proven part and it's repeatable because you've got heaps of testimonials and social proof as well okay enough on that next one but after all of these tricks so far do you want to know what's the number one thing that will get you more leads and sales.
It's with trick 11, your irresistible offer. It's the most important thing we create for our clients because if your landing page is a digital salesperson, this is the thing they're selling. Now, don't get confused with selling like you're an e-commerce company or a low-ticket SaaS product, right? You are always selling something and on your landing page, you are selling the next step, right? So if you want them to become a lead, you need to create a really good lead generation offer you're gonna snap them out of inertia stop them from doing nothing and want to have what they know is going to be a sales call so you have to inject so much value into this so an example of the office now i have a full three hour workshop on this shows you exactly how i do it gives you Exact examples, a thousand people have gone through it.
It's 17 bucks. I think it's really good. I'll leave the link in the description. For now, I'll show you a couple of examples. Finance space.
What we're doing here is we're stacking the value of the offer, right? We have what the offer is and we have the bullets that go underneath it. Same thing even when I worked with Linktree, which is a SaaS company, and you would think, well, the offer is the product.
Well, yeah, but how do you like, how do you make it seem really cool? How do you separate certain elements of the offer and dot point it? it out. So we even did that with Linktree, right?
We were like, okay, well, you've surveyed your past customers. What do they care about the most? Cool.
Let's put it into an offer stack of what you actually get. Okay. So once you have created your high converting landing page, you're going to want to get this bad boy in front of thousands of people.
So click this next video to see my exact four steps to create million dollar Facebook ads. See you on the next video.